{"id":114849,"date":"2025-03-10T10:14:51","date_gmt":"2025-03-10T09:14:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114849"},"modified":"2025-03-10T10:14:53","modified_gmt":"2025-03-10T09:14:53","slug":"douwe-egberts-nettement-plus-cher-de-retour-chez-jumbo-et-picnic","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/douwe-egberts-nettement-plus-cher-de-retour-chez-jumbo-et-picnic\/","title":{"rendered":"Douwe Egberts, nettement plus cher, de retour chez Jumbo et Picnic"},"content":{"rendered":"\n<p><strong>Douwe Egberts<\/strong> est \u00e0 nouveau disponible chez <strong>Jumbo<\/strong> et <strong>Picnic<\/strong>, mais \u00e0 des prix nettement plus \u00e9lev\u00e9s que les d\u00e9taillants ne peuvent pas r\u00e9percuter enti\u00e8rement sur les consommateurs. Il y a quinze jours, le torr\u00e9facteur avait d\u00e9j\u00e0 conclu un accord avec <strong>Colruyt<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des augmentations de prix allant jusqu&rsquo;\u00e0 30<\/h2>\n\n\n\n<p>Jumbo signale dans sa boutique en ligne que les produits Douwe Egberts seront \u00ab rapidement disponibles \u00e0 nouveau \u00bb. Les produits reviendront \u00e9galement bient\u00f4t dans les magasins. Le d\u00e9taillant a conclu un accord avec la soci\u00e9t\u00e9 m\u00e8re <strong>JDE Peet&rsquo;s<\/strong> sur les conditions d&rsquo;approvisionnement, tout comme le supermarch\u00e9 en ligne Picnic. Les deux d\u00e9taillants, qui sont membres de l&rsquo;organisation d&rsquo;achat <strong>Everest<\/strong>, ont cess\u00e9 de vendre les produits Douwe Egberts parce qu&rsquo;ils estimaient que le fabricant voulait appliquer des augmentations de prix \u00ab inacceptables \u00bb.<\/p>\n\n\n\n<p>Bien que le conflit ait dur\u00e9 pr\u00e8s de deux mois, les n\u00e9gociations ne semblent pas avoir abouti au r\u00e9sultat escompt\u00e9 pour les d\u00e9taillants : les prix recommand\u00e9s pour les dosettes de caf\u00e9 augmenteraient de 20 %, <a href=\"https:\/\/www.telegraaf.nl\/financieel\/119081418\/douwe-egberts-en-pickwick-terug-in-schappen-supermarkt-klanten-liepen-weg\">et m\u00eame de 30 % pour les grains<\/a>, rapporte De Telegraaf. Les d\u00e9taillants ne pourront pas r\u00e9percuter enti\u00e8rement ces fortes hausses de prix sur les consommateurs et perdront donc une bonne partie de leur marge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le pouvoir des marques A est \u00e9norme&nbsp;\u00bb<\/h2>\n\n\n\n<p>Les prix du caf\u00e9 ont fortement augment\u00e9 sur le march\u00e9 mondial, en partie \u00e0 cause de probl\u00e8mes d&rsquo;approvisionnement dus aux mauvaises conditions m\u00e9t\u00e9orologiques, mais Michiel Muller, directeur de Picnic, reproche aux producteurs d&rsquo;avoir augment\u00e9 les prix plus que n\u00e9cessaire. Il estime que le pouvoir des marques A est \u00e9norme.<\/p>\n\n\n\n<p>\u00ab Leurs consommateurs veulent pouvoir acheter leurs produits, de sorte que les n\u00e9gociations sont domin\u00e9es par les marques A. Nous devrons supporter nous-m\u00eames une partie des prix d&rsquo;achat plus \u00e9lev\u00e9s pour que les produits restent un peu plus abordables pour nos clients. Le montant exact n&rsquo;a pas encore \u00e9t\u00e9 d\u00e9termin\u00e9. Nous renon\u00e7ons donc \u00e0 notre marge, tandis que le fabricant augmente sa rentabilit\u00e9.&nbsp;\u00bb<\/p>\n\n\n\n<p>Il y a quinze jours, JDE Peet&rsquo;s a conclu <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-douwe-egberts-concluent-un-accord\/\">un accord avec Colruyt Group<\/a> apr\u00e8s un conflit de plus de deux mois. Chez <strong>Delhaize<\/strong> et <strong>Albert Heijn<\/strong>, les produits sont toujours absents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douwe Egberts est \u00e0 nouveau disponible chez Jumbo et Picnic, mais \u00e0 des prix nettement plus \u00e9lev\u00e9s que les d\u00e9taillants ne peuvent pas r\u00e9percuter enti\u00e8rement sur les consommateurs. Il y a quinze jours, le torr\u00e9facteur avait d\u00e9j\u00e0 conclu un accord avec Colruyt. <\/p>\n","protected":false},"author":3,"featured_media":50350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[124,141,747,217,545],"topic":[242],"region":[524],"class_list":["post-114849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ahold-delhaize","company-colruyt-group","company-jde-peets","company-jumbo","company-picnic","topic-chaine-dapprovisionnement","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douwe Egberts, nettement plus cher, de retour chez Jumbo et Picnic - 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