{"id":114941,"date":"2025-03-11T11:11:58","date_gmt":"2025-03-11T10:11:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114941"},"modified":"2025-03-11T11:12:01","modified_gmt":"2025-03-11T10:12:01","slug":"lego-enregistre-des-records-et-renforce-sa-strategie-numerique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lego-enregistre-des-records-et-renforce-sa-strategie-numerique\/","title":{"rendered":"Lego enregistre des records et renforce sa strat\u00e9gie num\u00e9rique"},"content":{"rendered":"\n<p><strong>Lego <\/strong>a de nouveau battu des records en 2024 : le g\u00e9ant danois du jouet a largement surpass\u00e9 le march\u00e9 du jouet morose et a vu sa part de march\u00e9 augmenter de mani\u00e8re significative. Le producteur de briquettes investit dans les capacit\u00e9s internationales et l&rsquo;innovation num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois fois plus d&rsquo;ing\u00e9nieurs en logiciel<\/h2>\n\n\n\n<p>Avec un chiffre d&rsquo;affaires de 74,3 milliards de couronnes danoises (9,95 milliards d&rsquo;euros), en hausse de 13 %, Lego a atteint un nouveau record l&rsquo;ann\u00e9e derni\u00e8re. Le b\u00e9n\u00e9fice d&rsquo;exploitation a augment\u00e9 de 10 % pour atteindre 18,7 milliards de couronnes danoises (2,5 milliards d&rsquo;euros), malgr\u00e9 une augmentation des d\u00e9penses strat\u00e9giques, en particulier dans les domaines de la technologie et du d\u00e9veloppement durable. Le b\u00e9n\u00e9fice net a augment\u00e9 de 5 % pour atteindre 13,8 milliards de couronnes danoises (1,85 milliard d&rsquo;euros).<\/p>\n\n\n\n<p>En 2024, Lego a lanc\u00e9 un nombre record de 840 nouveaux produits, mais son expansion num\u00e9rique est encore plus remarquable. L&rsquo;entreprise a investi des centaines de millions d&rsquo;euros pour tripler son \u00e9quipe de g\u00e9nie logiciel depuis 2022. Apr\u00e8s des ann\u00e9es de collaboration avec des studios ext\u00e9rieurs, Lego choisit d\u00e9sormais de conserver la production de ses jeux vid\u00e9o en interne.<\/p>\n\n\n\n<p>En collaborant avec le jeu m\u00e9taverse Fortnite, entre autres, Lego veut rester pertinent. Le PDG Niels B. Christiansen constate que les enfants sont de plus en plus sollicit\u00e9s, notamment par les plateformes num\u00e9riques telles que YouTube. C&rsquo;est pourquoi le fabricant de jouets investit dans des exp\u00e9riences ludiques \u00e0 la fois physiques et num\u00e9riques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une trajectoire stable<\/h2>\n\n\n\n<p>Malgr\u00e9 les incertitudes g\u00e9opolitiques, telles que les \u00e9ventuels droits de douane am\u00e9ricains sur les importations, Lego s&rsquo;en tient \u00e0 sa strat\u00e9gie d&rsquo;expansion internationale. \u00ab Nous ne r\u00e9agissons pas de mani\u00e8re excessive aux incertitudes, mais restons concentr\u00e9s sur la croissance \u00e0 long terme \u00bb, a d\u00e9clar\u00e9 Christiansen.<\/p>\n\n\n\n<p>Aux \u00c9tats-Unis, une nouvelle usine est en cours de construction en Virginie, qui devrait \u00eatre op\u00e9rationnelle d&rsquo;ici 2027. Au Vi\u00eat Nam, une nouvelle usine et un centre de distribution ouvriront d\u00e9j\u00e0 cette ann\u00e9e. Lego a \u00e9galement augment\u00e9 sa capacit\u00e9 de production au Mexique, en Hongrie et en Chine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego a de nouveau battu des records en 2024 : le g\u00e9ant danois du jouet a largement surpass\u00e9 le march\u00e9 du jouet morose et a vu sa part de march\u00e9 augmenter de mani\u00e8re significative. Le producteur de briquettes investit dans les capacit\u00e9s internationales et l&rsquo;innovation num\u00e9rique.<\/p>\n","protected":false},"author":5,"featured_media":112405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[43],"company":[760],"topic":[266],"region":[],"class_list":["post-114941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-plus","company-lego","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego enregistre des records et renforce sa strat\u00e9gie num\u00e9rique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lego a de nouveau battu des 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