{"id":114977,"date":"2025-03-11T15:39:51","date_gmt":"2025-03-11T14:39:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114977"},"modified":"2025-03-11T15:39:53","modified_gmt":"2025-03-11T14:39:53","slug":"maisons-du-monde-dans-le-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/maisons-du-monde-dans-le-rouge\/","title":{"rendered":"Maisons du Monde dans le rouge"},"content":{"rendered":"\n<p>La chute des ventes a conduit <strong>Maisons du Monde<\/strong> \u00e0 une perte l&rsquo;ann\u00e9e derni\u00e8re. Des baisses de prix et une rationalisation de la gamme de produits devraient permettre \u00e0 l&rsquo;enseigne d&rsquo;ameublement de se remettre sur pied.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 000 baisses de prix<\/h2>\n\n\n\n<p>Apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/casa-declaree-en-faillite-trois-curateurs-nommes\/\">la r\u00e9cente faillite<\/a> de <strong>Casa<\/strong>, l&rsquo;enseigne fran\u00e7aise Maisons du Monde apporte elle aussi de mauvaises nouvelles dans le secteur de la d\u00e9coration. Le d\u00e9taillant a vu ses ventes chuter de 11,2 % l&rsquo;ann\u00e9e derni\u00e8re, pour atteindre 1 milliard d&rsquo;euros, apr\u00e8s une baisse de 9,3 % en 2023. Il en r\u00e9sulte une perte nette de 115 millions d&rsquo;euros, contre un b\u00e9n\u00e9fice de 8,8 millions un an plus t\u00f4t. Ces chiffres rouges s&rsquo;expliquent en partie, il est vrai, par des amortissements exceptionnels de 81 millions d&rsquo;euros. Le b\u00e9n\u00e9fice d&rsquo;exploitation (EBIT) s&rsquo;\u00e9l\u00e8ve \u00e0 1,2 million d&rsquo;euros, contre 45,8 millions en 2023. Et ce, malgr\u00e9 des \u00e9conomies de co\u00fbts de 45 millions d&rsquo;euros.<\/p>\n\n\n\n<p>L&rsquo;enseigne d&rsquo;ameublement attribue ces mauvais chiffres \u00e0 un contexte difficile pour le secteur de l&rsquo;ameublement et de la d\u00e9coration, aggrav\u00e9 par des facteurs macro\u00e9conomiques d\u00e9favorables. Pour redresser la barre, le distributeur pr\u00e9voit de r\u00e9duire ses co\u00fbts de 100 millions. Pour attirer \u00e0 nouveau les clients, 4 000 produits seront r\u00e9duits en prix. Maisons du Monde r\u00e9duit \u00e9galement son assortiment et d\u00e9ploie son nouveau concept de magasin : 63 magasins ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s, dont quatre en Belgique. L&rsquo;enseigne a \u00e9galement ouvert un nouveau magasin en Belgique, \u00e0 Hognoul.<\/p>\n\n\n\n<p>Maisons du Monde exploite 338 magasins dans neuf pays : France, Belgique, Luxembourg, Espagne, Portugal, Suisse, Italie, Allemagne et Autriche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La chute des ventes a conduit Maisons du Monde \u00e0 une perte l&rsquo;ann\u00e9e derni\u00e8re. Des baisses de prix et une rationalisation de la gamme de produits devraient permettre \u00e0 l&rsquo;enseigne d&rsquo;ameublement de se remettre sur pied. <\/p>\n","protected":false},"author":3,"featured_media":57511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[513],"topic":[266],"region":[],"class_list":["post-114977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-maisons-du-monde","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maisons du Monde dans le rouge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La chute des ventes a conduit Maisons du Monde \u00e0 une perte l&#039;ann\u00e9e derni\u00e8re. 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