{"id":115041,"date":"2025-03-12T12:47:33","date_gmt":"2025-03-12T11:47:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115041"},"modified":"2025-03-12T12:53:47","modified_gmt":"2025-03-12T11:53:47","slug":"inditex-bat-a-nouveau-des-records-mais-voit-sa-croissance-ralentir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/inditex-bat-a-nouveau-des-records-mais-voit-sa-croissance-ralentir\/","title":{"rendered":"Inditex bat \u00e0 nouveau des records mais voit sa croissance ralentir"},"content":{"rendered":"\n

Inditex<\/strong>, le groupe de mode espagnol derri\u00e8re Zara, Bershka et Massimo Dutti, a enregistr\u00e9 un nouveau b\u00e9n\u00e9fice record en 2024. Pourtant, l’\u00e2ge d’or semble r\u00e9volu : la croissance n’atteint pas les pourcentages \u00e0 deux chiffres des ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>\n\n\n\n

Le fleuron Zara perd de la vitesse<\/h2>\n\n\n\n

Sur l’ensemble de l’ann\u00e9e 2024, le chiffre d’affaires a augment\u00e9 de 7,5 % pour atteindre 38,7 milliards d’euros, tandis que le b\u00e9n\u00e9fice net a progress\u00e9 de 8,9 % pour s’\u00e9tablir \u00e0 5,9 milliards d’euros. Des records historiques en chiffres absolus, selon le PDG \u00d3scar Garc\u00eda Maceiras, mais inf\u00e9rieurs \u00e0 la croissance \u00e0 deux chiffres de ces derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n

Les ventes en magasin ont augment\u00e9 de 5,9 % pour atteindre 28,5 milliards d’euros. Le chiffre d’affaires des ventes en ligne reste plus modeste, mais il a augment\u00e9 plus rapidement : +12 % pour atteindre 10,2 milliards d’euros. Malgr\u00e9 une l\u00e9g\u00e8re diminution du nombre total de magasins (de 5 692 \u00e0 5 563), la superficie des magasins a augment\u00e9 de 2 %.<\/p>\n\n\n\n

Zara, y compris Zara Home et Lefties, reste la principale source de revenus du groupe, avec 27,8 milliards d’euros (+6,6 %), mais Bershka (+11,8 %) et Stradivarius (+14,1 %) ont affich\u00e9 un taux de croissance plus \u00e9lev\u00e9. En revanche, Pull&Bear (+4,6 %) et Massimo Dutti (+6,6 %) ont enregistr\u00e9 des hausses plus mod\u00e9r\u00e9es.<\/p>\n\n\n\n

L’Europe reste le moteur de la croissance<\/h2>\n\n\n\n

L’Europe (hors Espagne) reste le principal march\u00e9 de vente d’Inditex et a vu sa part du chiffre d’affaires total passer de 48,7 % \u00e0 50,6 %. La part de march\u00e9 de l’Espagne a \u00e9galement augment\u00e9 l\u00e9g\u00e8rement pour atteindre 15,1 %. En revanche, la part de march\u00e9 des \u00c9tats-Unis a l\u00e9g\u00e8rement diminu\u00e9, tout comme celle de l’Asie.<\/p>\n\n\n\n

Pour 2025, Inditex pr\u00e9voit 2,7 milliards d’euros d’investissements, dont 900 millions d’euros sont destin\u00e9s \u00e0 l’expansion de la logistique. Les 1,8 milliards d’euros restants seront consacr\u00e9s \u00e0 l’optimisation des magasins et \u00e0 la poursuite de la num\u00e9risation. Le groupe pr\u00e9voit une croissance des ventes de 5 % en 2025, ce qui est sup\u00e9rieur \u00e0 la pr\u00e9vision de croissance de 3 % de l’industrie mondiale de la mode.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inditex a enregistr\u00e9 un nouveau b\u00e9n\u00e9fice record en 2024. Pourtant, l’\u00e2ge d’or semble r\u00e9volu : la croissance n’atteint pas les pourcentages \u00e0 deux chiffres des ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>\n","protected":false},"author":5,"featured_media":46823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[405],"topic":[266],"region":[580],"class_list":["post-115041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-inditex","topic-resultats-financiers","region-espagne"],"acf":[],"yoast_head":"\nInditex bat \u00e0 nouveau des records mais voit sa croissance ralentir - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Inditex (Zara, Bershka et Massimo Dutti) a enregistr\u00e9 un nouveau b\u00e9n\u00e9fice record en 2024. 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