{"id":115098,"date":"2025-03-12T17:05:05","date_gmt":"2025-03-12T16:05:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115098"},"modified":"2025-03-12T17:05:07","modified_gmt":"2025-03-12T16:05:07","slug":"jbc-ouvre-a-nouveau-des-magasins-re-nouveau","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-ouvre-a-nouveau-des-magasins-re-nouveau\/","title":{"rendered":"JBC ouvre \u00e0 nouveau des magasins \u2018Re-Nouveau\u2019"},"content":{"rendered":"\n<p><strong>JBC <\/strong>poursuit l&rsquo;expansion de ses magasins \u00e9ph\u00e9m\u00e8res Re-Nouveau, qui proposent des v\u00eatements d&rsquo;occasion pour b\u00e9b\u00e9s et enfants. L&rsquo;entreprise familiale belge ouvrira de nouvelles boutiques temporaires \u00e0 Korbeek-Lo, Li\u00e8ge Belle-\u00cele et Zemst en mars et avril, mais elle ne s&rsquo;arr\u00eatera pas l\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dix pop-ups en 2025<\/h2>\n\n\n\n<p>\u00c0 partir de mars 2025, JBC ouvrira plusieurs pop-up shops dans toute la Belgique. Les pop-ups Re-Nouveau proposeront des v\u00eatements de seconde main pour b\u00e9b\u00e9s et enfants jusqu&rsquo;\u00e0 la taille 176, collect\u00e9s dans le cadre des campagnes Bring Back. Au cours de ces moments, les clients peuvent remettre des v\u00eatements d&rsquo;enfants JBC port\u00e9s et obtenir en retour des points sur leur carte de fid\u00e9lit\u00e9, qu&rsquo;ils peuvent ensuite \u00e9changer contre des remises.<\/p>\n\n\n\n<p>Des boutiques \u00e9ph\u00e9m\u00e8res ouvriront en mars et avril \u00e0 Korbeek-Lo, Li\u00e8ge Belle-\u00cele et Zemst, mais l&rsquo;objectif est d&rsquo;ouvrir 10 magasins temporaires en Flandre et en Wallonie en 2025. En effet, les pr\u00e9c\u00e9dents pop-ups Re-Nouveau \u00e0 Olen, Wijnegem Shopping, Alost et Hasselt ont d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-ouvre-un-magasin-de-seconde-main-pour-bebes-a-wijnegem\/\">attir\u00e9 de nombreux clients enthousiastes<\/a>, ce qui confirme pour JBC la demande croissante pour la mode circulaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">30 minutes de trajet maximum<\/h2>\n\n\n\n<p>\u00ab Les pop-ups actuels nous ont permis de constater qu&rsquo;en moyenne, les clients ne font pas plus de 30 minutes de route pour trouver notre offre d&rsquo;articles de seconde main. C&rsquo;est pourquoi une r\u00e9partition r\u00e9fl\u00e9chie dans toute la Belgique est indispensable, afin que chaque v\u00eatement apport\u00e9 puisse facilement trouver une nouvelle vie et qu&rsquo;ensemble, nous contribuions \u00e0 un monde de la mode plus durable \u00bb, explique Bart Claes, PDG de JBC.<\/p>\n\n\n\n<p>Avec cette expansion, la cha\u00eene franchit \u00e9galement une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-concept-doccasion-re-nouveau-de-jbc-remporte-le-prix-mercure\/\">nouvelle \u00e9tape dans sa strat\u00e9gie \u00ab Pass It On \u00bb<\/a>, qui vise \u00e0 prolonger la dur\u00e9e de vie des v\u00eatements. Ce qui a commenc\u00e9 par de petits coins Re-Nouveau dans les magasins se transforme maintenant en v\u00e9ritables pop-ups avec une offre plus large. \u00ab Chez JBC, nous croyons fermement \u00e0 la mode transmissible : plus les v\u00eatements sont port\u00e9s longtemps, plus l&rsquo;impact sur notre plan\u00e8te est faible \u00bb, confirme Ann Claes, PDG de l&rsquo;entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JBC poursuit l&rsquo;expansion de ses magasins \u00e9ph\u00e9m\u00e8res Re-Nouveau, qui proposent des v\u00eatements d&rsquo;occasion pour b\u00e9b\u00e9s et enfants. L&rsquo;entreprise familiale belge ouvrira de nouvelles boutiques temporaires \u00e0 Korbeek-Lo, Li\u00e8ge Belle-\u00cele et Zemst en mars et avril, mais elle ne s&rsquo;arr\u00eatera pas l\u00e0.<\/p>\n","protected":false},"author":5,"featured_media":115173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[173],"people":[1338,1337],"extra":[],"company":[661,311],"topic":[276,310],"region":[226],"class_list":["post-115098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-seconde-main","people-ann-claes","people-bart-claes","company-claes-retail-group","company-jbc","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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