{"id":115117,"date":"2025-03-13T10:07:51","date_gmt":"2025-03-13T09:07:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115117"},"modified":"2025-03-14T12:03:31","modified_gmt":"2025-03-14T11:03:31","slug":"des-notes-remarquablement-elevees-pour-jumbo-et-albert-heijn-en-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/des-notes-remarquablement-elevees-pour-jumbo-et-albert-heijn-en-flandre\/","title":{"rendered":"Des notes remarquablement \u00e9lev\u00e9es pour Jumbo et Albert Heijn en Flandre"},"content":{"rendered":"\n<p>Les consommateurs belges accordent \u00e0 nouveau de bonnes notes \u00e0 leurs supermarch\u00e9s en raison de la baisse de l&rsquo;inflation. Les discounters perdent leur avantage concurrentiel, tandis que <strong>Jumbo<\/strong> et <strong>Albert Heijn<\/strong> sont les grands gagnants en Flandre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une appr\u00e9ciation retrouv\u00e9e<\/h2>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, les consommateurs belges \u00e9taient moins satisfaits de leur supermarch\u00e9, en partie \u00e0 cause des taux d&rsquo;inflation \u00e9lev\u00e9s. Mais l&rsquo;ann\u00e9e derni\u00e8re, la satisfaction a de nouveau augment\u00e9, selon le nouveau rapport de YouGov sur l&rsquo;appr\u00e9ciation des consommateurs. Dans ce rapport, le cabinet d&rsquo;\u00e9tudes interroge 6 000 m\u00e9nages belges sur leur appr\u00e9ciation des supermarch\u00e9s en Belgique sur les th\u00e8mes d&rsquo;avantages, de l&rsquo;apparence et de l&rsquo;amabilit\u00e9 du personnel. <\/p>\n\n\n\n<p>Avec une note moyenne de 7,86, les supermarch\u00e9s obtiennent des r\u00e9sultats nettement meilleurs qu&rsquo;en 2023 (7,78) et 2022 (7,79). Toutefois, la note reste nettement inf\u00e9rieure \u00e0 celle de la p\u00e9riode du Covid: en 2021, les supermarch\u00e9s avaient obtenu une note de 8,02.<\/p>\n\n\n\n<p>Le th\u00e8me de l&rsquo;apparence est pass\u00e9 de 7,93 \u00e0 7,98 au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e, avec une appr\u00e9ciation retrouv\u00e9e de l&rsquo;assortiment de produits et du rayon frais. Le personnel des supermarch\u00e9s est \u00e9galement consid\u00e9r\u00e9 comme plus amical depuis l&rsquo;ann\u00e9e derni\u00e8re, avec une augmentation de 8,10 \u00e0 8,19 en 2024. Aucune cat\u00e9gorie des trois th\u00e8mes n&rsquo;a obtenu un score inf\u00e9rieur \u00e0 celui de l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prix et offres<\/h2>\n\n\n\n<p>Toutefois, c&rsquo;est le th\u00e8me \u00ab\u00a0avantage\u00a0\u00bb qui conna\u00eet la plus forte progression, passant de 7,31 en 2023 \u00e0 7,46 en 2024. Les notes attribu\u00e9es aux prix avantageux sont pass\u00e9es de 7,17 en 2023 \u00e0 7,34 en 2024. La perception de remises attrayantes a \u00e9galement augment\u00e9, passant d&rsquo;une moyenne de 7,46 en 2023 \u00e0 7,58 en 2024. <\/p>\n\n\n\n<p>Le pic d&rsquo;inflation \u00e9tant pass\u00e9, les consommateurs commencent \u00e0 appr\u00e9cier davantage les prix des supermarch\u00e9s. Il convient toutefois de noter que les supermarch\u00e9s discount perdent l\u00e9g\u00e8rement leur avance sur le th\u00e8me de l&rsquo;avantage, car leurs concurrents r\u00e9duisent l&rsquo;\u00e9cart en proposant des offres attrayantes.<\/p>\n\n\n\n<p>Une autre observation frappante est que les cha\u00eenes de supermarch\u00e9s n\u00e9erlandaises &#8211; qui sont exclusivement pr\u00e9sentes en Flandre &#8211; s&rsquo;en sortent particuli\u00e8rement bien. Jumbo est le grand gagnant de l&rsquo;enqu\u00eate : le nouveau venu surpasse le d\u00e9taillant moyen sur tous les crit\u00e8res. Albert Heijn suit en deuxi\u00e8me position, obtenant un score sup\u00e9rieur \u00e0 la moyenne sur le th\u00e8me des avantages, et plus particuli\u00e8rement des offres.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"485\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/03\/YouGov-appreciation-score-Belgium.jpg\" alt=\"\" class=\"wp-image-115115\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/03\/YouGov-appreciation-score-Belgium.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/03\/YouGov-appreciation-score-Belgium-300x189.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/03\/YouGov-appreciation-score-Belgium-281x177.jpg 281w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les consommateurs belges accordent \u00e0 nouveau de bonnes notes \u00e0 leurs supermarch\u00e9s en raison de la baisse de l&rsquo;inflation. Les discounters perdent leur avantage concurrentiel, tandis que Jumbo et Albert Heijn sont les grands gagnants en Flandre. <\/p>\n","protected":false},"author":3,"featured_media":77449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,217],"topic":[],"region":[226],"class_list":["post-115117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-jumbo","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des notes remarquablement \u00e9lev\u00e9es pour Jumbo et Albert Heijn en Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" 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