{"id":115134,"date":"2025-03-13T11:30:15","date_gmt":"2025-03-13T10:30:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115134"},"modified":"2025-03-13T11:30:45","modified_gmt":"2025-03-13T10:30:45","slug":"lotus-bakeries-fabriquera-des-cremes-glacees-avec-mondelez","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-fabriquera-des-cremes-glacees-avec-mondelez\/","title":{"rendered":"Lotus Bakeries fabriquera des cr\u00e8mes glac\u00e9es avec Mondelez"},"content":{"rendered":"\n<p><strong>Lotus Bakeries<\/strong> \u00e9tend son partenariat avec <strong>Mondelez <\/strong>\u00e0 la cat\u00e9gorie des cr\u00e8mes glac\u00e9es. Plus pr\u00e9cis\u00e9ment, <strong>Froneri<\/strong>, le deuxi\u00e8me producteur mondial de glaces, partenaire de Mondelez, produira et distribuera les glaces Biscoff dans plusieurs pays europ\u00e9ens \u00e0 partir de 2026, avec des projets d&rsquo;expansion sur d&rsquo;autres march\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La glace Biscoff vers le monde entier<\/h2>\n\n\n\n<p>\u00ab Ce partenariat nous permet d&rsquo;acc\u00e9l\u00e9rer la croissance de Biscoff sur le march\u00e9 des cr\u00e8mes glac\u00e9es et de poursuivre l&rsquo;expansion mondiale de la marque \u00bb, explique Jan Boone, PDG de Lotus Bakeries. La cr\u00e8me glac\u00e9e Biscoff existe depuis 2019, mais elle n&rsquo;est aujourd&rsquo;hui distribu\u00e9e que dans cinq pays europ\u00e9ens et aux \u00c9tats-Unis. En s&rsquo;associant \u00e0 Froneri, partenaire de Mondelez, Lotus vise une expansion consid\u00e9rable. Pour Mondelez, Froneri fabrique notamment les glaces Oreo et Toblerone.<\/p>\n\n\n\n<p>L&rsquo;accord s&rsquo;inscrit dans le cadre d&rsquo;une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-concurrents-mondelez-et-lotus-bakeries-sassocient\/\">collaboration plus large entre Lotus et Mondelez<\/a>. L&rsquo;ann\u00e9e derni\u00e8re d\u00e9j\u00e0, Mondelez a commenc\u00e9 \u00e0 produire des biscuits Biscoff en Inde, tandis que les biscuits sont \u00e9galement utilis\u00e9s dans les chocolats Milka et Cadbury. L&rsquo;expertise de Froneri apportera \u00ab une distribution accrue, une connaissance approfondie du d\u00e9veloppement des produits et une efficacit\u00e9 dans la production et la logistique gr\u00e2ce, entre autres, \u00e0 une production locale sur les march\u00e9s cl\u00e9s \u00bb, a d\u00e9clar\u00e9 l&rsquo;entreprise.<\/p>\n\n\n\n<p>Malgr\u00e9 cette strat\u00e9gie de croissance, Lotus Bakeries est confront\u00e9e \u00e0 des d\u00e9fis. L&rsquo;action a d\u00e9j\u00e0 perdu 26 % de sa valeur cette ann\u00e9e, en partie \u00e0 cause de l&rsquo;annonce d&rsquo;une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/volumes-records-pour-lotus-bakeries-lusine-narrive-pas-a-suivre\/\">croissance restreinte du volume jusqu&rsquo;\u00e0 10 %<\/a> en raison de limites de capacit\u00e9. Toutefois, Boone insiste aupr\u00e8s de De Tijd sur le fait que l&rsquo;entreprise s&rsquo;en tient \u00e0 une \u00ab croissance contr\u00f4l\u00e9e et prudente \u00bb, avec une expansion r\u00e9guli\u00e8re de la capacit\u00e9 de production \u00e0 Lembeke, en Asie et aux \u00c9tats-Unis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus Bakeries \u00e9tend son partenariat avec Mondelez \u00e0 la cat\u00e9gorie des cr\u00e8mes glac\u00e9es. Plus pr\u00e9cis\u00e9ment, Froneri, le deuxi\u00e8me producteur mondial de glaces, partenaire de Mondelez, produira et distribuera les glaces Biscoff \u00e0 partir de 2026.<\/p>\n","protected":false},"author":5,"featured_media":35281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[640,251],"topic":[276,1312],"region":[226],"class_list":["post-115134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lotus-bakeries","company-mondelez","topic-expansion","topic-partenariat","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Bakeries fabriquera des cr\u00e8mes glac\u00e9es avec Mondelez - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lotus Bakeries \u00e9tend son partenariat avec Mondelez \u00e0 la cat\u00e9gorie des cr\u00e8mes glac\u00e9es. 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