{"id":115229,"date":"2025-03-17T09:33:52","date_gmt":"2025-03-17T08:33:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115229"},"modified":"2025-03-17T09:33:53","modified_gmt":"2025-03-17T08:33:53","slug":"plus-de-clients-mais-moins-de-depenses-chez-le-distributeur-apple-lab9","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/plus-de-clients-mais-moins-de-depenses-chez-le-distributeur-apple-lab9\/","title":{"rendered":"Plus de clients mais moins de d\u00e9penses chez le distributeur Apple Lab9"},"content":{"rendered":"\n

Lab9<\/strong>, le seul Apple<\/strong> Premium Reseller du pays, a vu ses ventes augmenter de 6,4 % l’ann\u00e9e derni\u00e8re. Le d\u00e9taillant constate une tendance au \u2018downtrading<\/em>\u2019, mais vise toujours une croissance de 10 % cette ann\u00e9e. En termes d’expansion, Gand figure en bonne place sur sa liste de souhaits.<\/p>\n\n\n\n

Des d\u00e9penses sous pression<\/h2>\n\n\n\n

L’ensemble du groupe Lab9 a progress\u00e9 de 6,4 %, passant d’un chiffre d’affaires de 147 millions d’euros en 2023 \u00e0 157 millions d’euros en 2024. Lab9 Stores, l’entreprise de vente au d\u00e9tail, a vu son chiffre d’affaires augmenter de 10 % pour atteindre 107 millions d’euros, tandis que Lab9 Pro, la branche interentreprises, a stagn\u00e9 \u00e0 50 millions d’euros. Ces chiffres tiennent compte de l’acquisition de Taco Systems<\/a> en ao\u00fbt de l’ann\u00e9e derni\u00e8re. \u00ab Nous nous attendions \u00e0 un peu plus \u00bb, admet l’administrateur d\u00e9l\u00e9gu\u00e9 Geert Coolman, mais il n’est pas m\u00e9content : le nombre de clients acheteurs a augment\u00e9 de 16 %, l’EBITDA a progress\u00e9 de 15,1 % pour atteindre 6,3 millions d’euros.<\/p>\n\n\n\n

\u00ab Nous constatons que le cycle \u00e9conomique a un impact sur le comportement des consommateurs. Les clients viennent plus souvent, mais ils d\u00e9pensent un peu moins. Au lieu d’un ordinateur portable \u00e0 1.500 euros, ils en ach\u00e8tent un \u00e0 1.350 euros. Au lieu d’un iPhone Pro Max, ils prennent un Pro. La croissance du chiffre d’affaires n’est donc pas proportionnelle au nombre de clients et de factures. C’est la premi\u00e8re ann\u00e9e que nous constatons ce \u2018downtrading\u2019. Les accessoires ont connu une forte croissance. \u00bb<\/p>\n\n\n\n

Reconqu\u00e9rir les clients<\/h2>\n\n\n\n

Lab9 a enregistr\u00e9 une forte augmentation des ventes de Mac, de 12,33 %, et d’iPads, de 13,23 %. Les ventes d’Apple Watches ont augment\u00e9 de 8,4 % et celles d’iPhones de 3,6 %. \u00ab Les gens ont retard\u00e9 leur achat parce que l’Apple Intelligence n’\u00e9tait pas encore disponible \u00bb, estime M. Coolman. Le chiffre d’affaires de la boutique en ligne a augment\u00e9 de 103 %, passant de 3,3 millions \u00e0 6,7 millions d’euros.<\/p>\n\n\n\n

Pour l’ann\u00e9e prochaine, le d\u00e9taillant table sur une croissance de 10 %. Le ticket moyen doit encore augmenter et les anciennes boutiques Switch ont encore beaucoup de clients \u00e0 reconqu\u00e9rir. Le CEO voit un grand potentiel dans le segment des ind\u00e9pendants : \u00ab Il y a un million d’entrepreneurs individuels en Belgique. Ils attachent une grande importance au service. \u00c0 l’avenir, nous voulons travailler encore davantage avec ce type de client\u00e8le. \u00bb<\/p>\n\n\n\n

Apr\u00e8s l’ouverture d’un magasin \u00e0 Wijnegem Shop Eat Enjoy, Lab9 compte aujourd’hui 31 magasins, dont 19 en Flandre, trois \u00e0 Bruxelles et neuf en Wallonie. Aucune expansion concr\u00e8te n’est pr\u00e9vue cette ann\u00e9e, bien que le d\u00e9taillant continue \u00e0 s’int\u00e9resser \u00e0 un point aveugle : Gand. \u00ab Nous sommes en train de chercher avec diligence \u00bb, d\u00e9clare-t-il.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lab9, le seul Apple Premium Reseller du pays, a vu ses ventes augmenter de 6,4 % l’ann\u00e9e derni\u00e8re. Le d\u00e9taillant constate une tendance au \u2018downtrading\u2019, mais vise toujours une croissance de 10 % cette ann\u00e9e. En termes d’expansion, Gand figure en bonne place sur sa liste de souhaits. <\/p>\n","protected":false},"author":3,"featured_media":115227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[43],"company":[431],"topic":[266],"region":[226],"class_list":["post-115229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","extra-plus","company-lab9","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\nPlus de clients mais moins de d\u00e9penses chez le distributeur Apple Lab9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lab9, le seul Apple Premium Reseller du pays, a vu ses ventes augmenter de 6,4 % l'ann\u00e9e derni\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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