{"id":115360,"date":"2025-03-18T12:18:10","date_gmt":"2025-03-18T11:18:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115360"},"modified":"2025-03-18T12:21:47","modified_gmt":"2025-03-18T11:21:47","slug":"zalando-modifie-les-remises-trompeuses-sur-son-site-web-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/zalando-modifie-les-remises-trompeuses-sur-son-site-web-belge\/","title":{"rendered":"Zalando modifie les remises trompeuses sur son site web belge"},"content":{"rendered":"\n

L’Inspection \u00e9conomique belge a demand\u00e9 \u00e0 Zalando<\/strong> de prendre des mesures parce que les remises accord\u00e9es dans la boutique en ligne ne s’av\u00e9raient pas toujours \u00eatre des remises r\u00e9elles. Le d\u00e9taillant a depuis ajust\u00e9 son site web.<\/p>\n\n\n\n

Pas de prix de r\u00e9f\u00e9rence<\/h2>\n\n\n\n

Pendant la saison des soldes d’\u00e9t\u00e9 2022, l’Inspection \u00e9conomique du SPF Economie a constat\u00e9 des violations de l’indication des prix chez Zalando. La boutique en ligne ne respectait pas les nouvelles r\u00e8gles europ\u00e9ennes sur les r\u00e9ductions de prix : depuis 2022, les d\u00e9taillants doivent calculer leurs r\u00e9ductions sur la base d’un prix de r\u00e9f\u00e9rence<\/a>, \u00e0 savoir le prix le plus bas auquel le produit a \u00e9t\u00e9 vendu au cours des 30 jours pr\u00e9c\u00e9dant la r\u00e9duction.<\/p>\n\n\n\n

Zalando n’a pas mentionn\u00e9 ce prix de r\u00e9f\u00e9rence et a calcul\u00e9 les remises sur le prix initial au lieu du prix de r\u00e9f\u00e9rence obligatoire. Ainsi, le prix barr\u00e9 n’\u00e9tait pas n\u00e9cessairement le plus bas des 30 derniers jours, a indiqu\u00e9 le SPF Economie dans un communiqu\u00e9 de presse. En outre, Zalando utilisait des banni\u00e8res promotionnelles telles que \u00ab DEAL \u00bb sur des produits sans r\u00e9elle r\u00e9duction par rapport au prix de r\u00e9f\u00e9rence. Parfois, la r\u00e9duction ne s’appliquait qu’\u00e0 une s\u00e9lection limit\u00e9e de tailles ou de variantes, alors que la banni\u00e8re \u00e9tait utilis\u00e9e pour l’ensemble du produit. En outre, le \u00ab prix d’origine \u00bb pouvait dater de plusieurs ann\u00e9es et ne plus \u00eatre pertinent depuis longtemps.<\/p>\n\n\n\n

Calcul correct<\/h2>\n\n\n\n

Le SPF Economie a alors contact\u00e9 les autorit\u00e9s allemandes pour leur demander de prendre des mesures appropri\u00e9es \u00e0 l’encontre de Zalando. \u00ab Zalando a entretemps adapt\u00e9 son site web. Les r\u00e9ductions sont d\u00e9sormais correctement calcul\u00e9es par rapport au prix de r\u00e9f\u00e9rence, et non plus par rapport au prix de d\u00e9part. Les consommateurs ne voient d\u00e8s lors que les r\u00e9ductions r\u00e9elles. Cela d\u00e9montre par ailleurs la volont\u00e9 du SPF Economie de prendre des mesures \u00e0 l’encontre des grands acteurs \u00e9trangers qui op\u00e8rent en Belgique et constituent un concurrent majeur des entreprises belges \u00bb, d\u00e9clare Lien Meurisse, porte-parole du SPF Economie.<\/p>\n\n\n\n

Depuis la fin de l’ann\u00e9e 2020, l’Inspection \u00e9conomique a re\u00e7u plus de 180 signalements concernant Zalando. Certains d’entre eux concernaient des promotions ou des publicit\u00e9s trompeuses. D’autres concernaient des probl\u00e8mes de livraison, des remboursements en cas d’annulation, un service client\u00e8le m\u00e9diocre et des factures non sollicit\u00e9es via le \u00ab swiping \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Inspection \u00e9conomique belge a demand\u00e9 \u00e0 Zalando de prendre des mesures parce que les remises accord\u00e9es dans la boutique en ligne ne s’av\u00e9raient pas toujours \u00eatre des remises r\u00e9elles. Le d\u00e9taillant a depuis ajust\u00e9 son site web. <\/p>\n","protected":false},"author":3,"featured_media":91379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[287],"topic":[198,710],"region":[226],"class_list":["post-115360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-zalando","topic-e-commerce","topic-legislation","region-belgique"],"acf":[],"yoast_head":"\nZalando modifie les remises trompeuses sur son site web belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'Inspection \u00e9conomique belge a demand\u00e9 \u00e0 Zalando de prendre des mesures contre des remises trompeuses dans la boutique en ligne.\" \/>\n<meta name=\"robots\" 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