{"id":115490,"date":"2025-03-20T09:25:01","date_gmt":"2025-03-20T08:25:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115490"},"modified":"2025-03-20T09:25:29","modified_gmt":"2025-03-20T08:25:29","slug":"la-division-glaces-dunilever-sappellera-the-magnum-ice-cream-company","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-division-glaces-dunilever-sappellera-the-magnum-ice-cream-company\/","title":{"rendered":"La division glaces d&rsquo;Unilever s&rsquo;appellera The Magnum Ice Cream Company"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>va introduire en bourse sa division glaces d&rsquo;ici la fin de l&rsquo;ann\u00e9e sous le nom de The Magnum Ice Cream Company. Entre-temps, l&rsquo;entreprise est \u00e0 nouveau en conflit avec la marque activiste Ben &amp; Jerry&rsquo;s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une marque extr\u00eamement r\u00e9ussie&nbsp;\u00bb<\/h2>\n\n\n\n<p>Le nom a \u00e9t\u00e9 choisi parce que Magnum est une marque \u00ab <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1549399\/unilever-ijsjes-gaan-door-als-magnum-ice-cream-company\">extr\u00eamement r\u00e9ussie et appr\u00e9ci\u00e9e<\/a> \u00bb, selon Peter ter Kulve, le CEO de l&rsquo;entreprise, \u00e9crit le FD. Ben &amp; Jerry&rsquo;s, Cornetto et Ola font \u00e9galement partie de la division des cr\u00e8mes glac\u00e9es, dont les ventes se sont \u00e9lev\u00e9es \u00e0 8,3 milliards d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re. Unilever fait entrer la soci\u00e9t\u00e9 en bourse s\u00e9par\u00e9ment parce que la cr\u00e8me glac\u00e9e est une activit\u00e9 complexe avec des co\u00fbts \u00e9lev\u00e9s. La multinationale souhaite se concentrer sur ses marques les plus fortes.<\/p>\n\n\n\n<p>Entre-temps, les tensions entre la soci\u00e9t\u00e9 m\u00e8re et Ben &amp; Jerry&rsquo;s s&rsquo;intensifient \u00e0 nouveau. Unilever aurait injustement licenci\u00e9 le CEO David Stever en raison de son activisme politique. La marque de cr\u00e8me glac\u00e9e a officiellement d\u00e9pos\u00e9 une plainte aupr\u00e8s d&rsquo;un tribunal am\u00e9ricain. En effet, lors de son rachat par Unilever en 2000, Ben &amp; Jerry&rsquo;s s&rsquo;est vu confier un conseil d&rsquo;administration ind\u00e9pendant charg\u00e9 de d\u00e9cider de mani\u00e8re autonome de l&rsquo;application de la mission sociale de l&rsquo;entreprise. Cet accord aurait \u00e9t\u00e9 viol\u00e9.<\/p>\n\n\n\n<p>Le mois dernier, des rumeurs ont fait surface selon lesquelles les fondateurs Ben Cohen et Jerry Greenfield <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-fondateurs-de-ben-jerrys-voudraient-racheter-leur-entreprise-a-unilever\/\">souhaiteraient racheter \u00ab leur \u00bb marque<\/a> \u00e0 Unilever, mais la marque n&rsquo;est pas \u00e0 vendre, selon la multinationale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever va introduire en bourse sa division glaces d&rsquo;ici la fin de l&rsquo;ann\u00e9e sous le nom de The Magnum Ice Cream Company. Entre-temps, l&rsquo;entreprise est \u00e0 nouveau en conflit avec la marque activiste Ben &#038; Jerry&rsquo;s. <\/p>\n","protected":false},"author":3,"featured_media":107133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[],"region":[],"class_list":["post-115490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La division glaces d&#039;Unilever s&#039;appellera The Magnum Ice Cream Company - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever va introduire en bourse sa 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