{"id":115735,"date":"2025-03-25T16:48:34","date_gmt":"2025-03-25T15:48:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115735"},"modified":"2025-03-25T17:18:10","modified_gmt":"2025-03-25T16:18:10","slug":"le-proprietaire-de-dreambaby-lance-une-nouvelle-strategie-de-marque-et-dexpansion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-proprietaire-de-dreambaby-lance-une-nouvelle-strategie-de-marque-et-dexpansion\/","title":{"rendered":"Le propri\u00e9taire de Dreambaby lance une nouvelle strat\u00e9gie de marque et d&rsquo;expansion"},"content":{"rendered":"\n<p><strong>Vanhalst<\/strong>, le groupe de distribution qui a rachet\u00e9 <strong>Dreambaby <\/strong>il y a exactement un an, appuie sur l&rsquo;acc\u00e9l\u00e9rateur. Dreambaby fait l&rsquo;objet d&rsquo;un rebranding complet et sa formule s\u0153ur <strong>Kabine <\/strong>passe de deux \u00e0 15 magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Int\u00e9gration structurelle<\/h2>\n\n\n\n<p>En mars 2024, Vanhalst Retail Group a rachet\u00e9 Dreambaby au groupe <strong>Colruyt<\/strong>. Cette acquisition entra\u00eene \u00e0 pr\u00e9sent un changement strat\u00e9gique plus large. Dreambaby fera l&rsquo;objet d&rsquo;un rebranding complet et se concentrera d\u00e9sormais sur les listes de naissance avec un service personnalis\u00e9 et une approche omnicanale. \u00ab La liste de naissance belge est unique au monde \u00bb, d\u00e9clare Patrick Michielsens, directeur g\u00e9n\u00e9ral de Dreambaby. \u00ab Gr\u00e2ce aux donn\u00e9es et \u00e0 la personnalisation, nous pouvons mieux guider les clients et les d\u00e9charger. \u00bb<\/p>\n\n\n\n<p>Kabine, le concept de boutique haut de gamme pour les jeunes familles, conna\u00eet quant \u00e0 lui une forte croissance. La fondatrice Eliza De Waele \u00e9tend son concept de 2 \u00e0 15 boutiques en Flandre. \u00ab Kabine, ce n&rsquo;est pas seulement du shopping, c&rsquo;est aussi la cr\u00e9ation d&rsquo;une communaut\u00e9 pour les jeunes parents \u00bb, explique De Waele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le retail, du temps bien utilis\u00e9<\/h2>\n\n\n\n<p><strong>Supra Bazar<\/strong>, propri\u00e9t\u00e9 de Vanhalst depuis de nombreuses ann\u00e9es, reste \u00e9galement un pilier du groupe. Avec plus de 25 000 m\u00b2 d&rsquo;espace d&rsquo;entreposage et sa propre boutique en ligne, la cha\u00eene offre une puissance logistique et des \u00e9conomies d&rsquo;\u00e9chelle que Vanhalst d\u00e9ploiera d\u00e9sormais strat\u00e9giquement dans l&rsquo;ensemble du groupe. En effet, le groupe forme d\u00e9sormais une structure int\u00e9gr\u00e9e dans laquelle Dreambaby, Kabine et Supra Bazar se renforcent strat\u00e9giquement les uns les autres gr\u00e2ce \u00e0 des \u00e9conomies d&rsquo;\u00e9chelle et \u00e0 \u00ab un profil clair dans un march\u00e9 fragment\u00e9 \u00bb.<\/p>\n\n\n\n<p>La vision commune : l&rsquo;exp\u00e9rience d&rsquo;achat, l&rsquo;expertise et une solide image de marque, d\u00e9clare le PDG Bavo Vanhalst : \u00ab Aujourd&rsquo;hui, le retail est une question de \u201ctemps bien utilis\u00e9\u201d. Les consommateurs d&rsquo;aujourd&rsquo;hui attendent davantage : une exp\u00e9rience, du savoir-faire et une raison de se rendre dans le magasin. Ceux qui n&rsquo;offrent pas cela dispara\u00eetront. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanhalst, le groupe de distribution qui a rachet\u00e9 Dreambaby il y a exactement un an, appuie sur l&rsquo;acc\u00e9l\u00e9rateur. Dreambaby fait l&rsquo;objet d&rsquo;un rebranding complet et sa formule s\u0153ur Kabine passe de deux \u00e0 15 magasins.<\/p>\n","protected":false},"author":5,"featured_media":115733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[142,1432],"topic":[282,276],"region":[226],"class_list":["post-115735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-dreambaby","company-supra-bazar","topic-acquisition","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le propri\u00e9taire de Dreambaby lance une nouvelle strat\u00e9gie de marque et d&#039;expansion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanhalst appuie sur l&#039;acc\u00e9l\u00e9rateur. 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