{"id":115783,"date":"2025-03-26T16:58:06","date_gmt":"2025-03-26T15:58:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115783"},"modified":"2025-03-26T16:58:08","modified_gmt":"2025-03-26T15:58:08","slug":"miniso-enregistre-un-chiffre-daffaires-record-grace-a-son-expansion-mondiale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/miniso-enregistre-un-chiffre-daffaires-record-grace-a-son-expansion-mondiale\/","title":{"rendered":"Miniso ouvre 1 200 magasins en un an"},"content":{"rendered":"\n<p><strong>Miniso<\/strong>, connue pour ses produits de Hello Kitty, a r\u00e9alis\u00e9 un chiffre d\u2019affaires record d&rsquo;environ 3,42 milliards d\u2019euros. La hausse s\u2019explique surtout par une expansion rapide \u00e0 l\u2019international.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00ab super brand \u00bb ambitieuse<\/h2>\n\n\n\n<p>En Chine, le chiffre d\u2019affaires de la cha\u00eene chinoise Miniso a connu une hausse de 10,9 %, faisant suite \u00e0 une forte progression de 36,2 % l\u2019ann\u00e9e pr\u00e9c\u00e9dente. \u00c0 l\u2019international, la performance a \u00e9t\u00e9 tout aussi remarquable, avec une croissance de 41,9 %. Les march\u00e9s \u00e9trangers ont repr\u00e9sent\u00e9 39,4 % du chiffre d\u2019affaires total du groupe sur l\u2019exercice.<\/p>\n\n\n\n<p>Miniso a ouvert un nombre record de 1 200 magasins dans le monde en un an, portant le nombre total de points de vente hors de Chine \u00e0 3 000. Cette expansion ambitieuse refl\u00e8te la volont\u00e9 de l\u2019entreprise de devenir une soi-disante \u00ab super brand \u00bb dans le secteur mondial du retail.<\/p>\n\n\n\n<p>La marge brute a augment\u00e9 de 34 % pour atteindre 1,67 milliard de dollars am\u00e9ricains (environ 1,54 milliard d\u2019euros), tandis que le r\u00e9sultat op\u00e9rationnel a progress\u00e9 de 17,6 %, s\u2019\u00e9levant \u00e0 722,4 millions de dollars am\u00e9ricains (environ 667 millions d\u2019euros). Le directeur financier, Eason Zhang, a soulign\u00e9 que la marge brute s\u2019\u00e9tait am\u00e9lior\u00e9e pendant huit trimestres cons\u00e9cutifs. <\/p>\n\n\n\n<p>Miniso reste donc optimiste pour les ann\u00e9es \u00e0 venir et mise sur une nouvelle am\u00e9lioration du chiffre d\u2019affaires par magasin. L\u2019entreprise pr\u00e9voit d\u2019y parvenir gr\u00e2ce \u00e0 une meilleure disposition des espaces de vente et une optimisation de son assortiment. Parall\u00e8lement, elle entend accro\u00eetre le rendement par point de vente gr\u00e2ce \u00e0 une gestion rigoureuse des d\u00e9penses et au maintien de marges b\u00e9n\u00e9ficiaires solides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miniso, connue pour ses produits de Hello Kitty, a r\u00e9alis\u00e9 un chiffre d\u2019affaires record d&rsquo;environ 3,42 milliards d\u2019euros. La hausse s\u2019explique surtout par une expansion rapide \u00e0 l\u2019international.<\/p>\n","protected":false},"author":5,"featured_media":101090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1475],"topic":[266],"region":[277],"class_list":["post-115783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-miniso","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miniso ouvre 1 200 magasins en un an - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Miniso, connue pour ses produits de Hello Kitty, a r\u00e9alis\u00e9 un chiffre 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