{"id":115824,"date":"2025-03-27T09:42:31","date_gmt":"2025-03-27T08:42:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115824"},"modified":"2025-03-27T09:42:33","modified_gmt":"2025-03-27T08:42:33","slug":"hm-subit-une-nouvelle-baisse-de-ses-benefices-et-ferme-davantage-de-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-subit-une-nouvelle-baisse-de-ses-benefices-et-ferme-davantage-de-magasins\/","title":{"rendered":"H&M subit une nouvelle baisse de ses b\u00e9n\u00e9fices et ferme davantage de magasins"},"content":{"rendered":"\n

Le g\u00e9ant su\u00e9dois de la mode H&M<\/strong> a enregistr\u00e9 une forte baisse de ses b\u00e9n\u00e9fices au premier trimestre de son exercice fiscal 2025. Le portefeuille de magasins du g\u00e9ant de la mode rapide subit un remaniement majeur.<\/p>\n\n\n\n

Encore 40 magasins en moins<\/h2>\n\n\n\n

Malgr\u00e9 une l\u00e9g\u00e8re hausse de 3 % du chiffre d’affaires, \u00e0 55,3 milliards de couronnes su\u00e9doises (4,82 milliards d’euros), le b\u00e9n\u00e9fice net a \u00e9t\u00e9 divis\u00e9 par deux par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, \u00e0 579 millions de couronnes su\u00e9doises (50,5 millions d’euros). Le b\u00e9n\u00e9fice d’exploitation a chut\u00e9 de 42 % pour atteindre 1,2 milliard de couronnes (105 millions d’euros), en partie \u00e0 cause de la d\u00e9t\u00e9rioration de la marge brute, qui est pass\u00e9e de 51,5 % \u00e0 49,1 %.<\/p>\n\n\n\n

Le PDG Daniel Erv\u00e9r a d\u00e9clar\u00e9 que le groupe avait d\u00fb faire face \u00e0 des facteurs externes n\u00e9gatifs, \u00e0 des remises plus \u00e9lev\u00e9es et \u00e0 des investissements dans son offre \u00e0 la client\u00e8le. La marge brute a \u00e9galement subi la pression des effets de change : la couronne su\u00e9doise a gagn\u00e9 en valeur, ce qui a entra\u00een\u00e9 un r\u00e9\u00e9quilibrage moins favorable des revenus.<\/p>\n\n\n\n

Le nombre de magasins physiques a diminu\u00e9 de 125 succursales pour atteindre 4 213 en un an. Au cours du premier trimestre, le groupe a ferm\u00e9 40 magasins. Pour l’ensemble de l’ann\u00e9e 2025, H&M pr\u00e9voit d’ouvrir environ 80 nouveaux magasins, principalement sur les march\u00e9s en croissance tels que le Br\u00e9sil et le Paraguay, tandis qu’environ 190 magasins fermeront leurs portes, principalement sur les march\u00e9s \u00e9tablis. Il est int\u00e9ressant de noter que de nombreux magasins Monki dispara\u00eetront ; un nombre limit\u00e9 d’entre eux seront relanc\u00e9s sous le nom de Weekday.<\/p>\n\n\n\n

Le deuxi\u00e8me trimestre s’am\u00e9liore<\/h2>\n\n\n\n

L’accent est de plus en plus mis sur les magasins phares et les ventes en ligne : environ 30 % des ventes ont \u00e9t\u00e9 r\u00e9alis\u00e9es en ligne. L’environnement d’achat num\u00e9rique remani\u00e9 a \u00e9t\u00e9 d\u00e9ploy\u00e9 dans un plus grand nombre de pays et a \u00e9t\u00e9 bien accueilli, selon le groupe. Les magasins physiques sont \u00e9galement rafra\u00eechis, avec des investissements continus dans les r\u00e9novations et les mises \u00e0 niveau technologiques.<\/p>\n\n\n\n

Les perspectives restent donc prudemment positives. Pour le mois de mars, H&M pr\u00e9voit une croissance des ventes de 1 % en monnaie locale. L’entreprise souligne que l’impact n\u00e9gatif sur les marges sera nettement moins important au deuxi\u00e8me trimestre. L’intensification de la coop\u00e9ration avec les fournisseurs strat\u00e9giques devrait permettre d’am\u00e9liorer les marges et de renforcer l’offre aux clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant su\u00e9dois de la mode H&M a enregistr\u00e9 une forte baisse de ses b\u00e9n\u00e9fices au premier trimestre de son exercice fiscal 2025. Le portefeuille de magasins du g\u00e9ant de la mode rapide subit un remaniement majeur.<\/p>\n","protected":false},"author":5,"featured_media":72779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526],"topic":[266],"region":[],"class_list":["post-115824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-resultats-financiers"],"acf":[],"yoast_head":"\nH&M subit une nouvelle baisse de ses b\u00e9n\u00e9fices et ferme davantage de magasins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M a enregistr\u00e9 une forte baisse de ses b\u00e9n\u00e9fices au premier trimestre de son exercice fiscal 2025. 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