{"id":115870,"date":"2025-03-27T20:35:04","date_gmt":"2025-03-27T19:35:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115870"},"modified":"2025-03-27T20:35:06","modified_gmt":"2025-03-27T19:35:06","slug":"colruyt-superunie-et-coop-forment-une-nouvelle-alliance-dachat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-superunie-et-coop-forment-une-nouvelle-alliance-dachat\/","title":{"rendered":"Colruyt, Superunie et Coop forment une nouvelle alliance d’achat"},"content":{"rendered":"\n

Vasco International Trading B.V. : c’est le nom de l’alliance europ\u00e9enne form\u00e9e par Colruyt Group<\/strong>, Superunie<\/strong> et Coop Group<\/strong> pour \u00eatre plus forts dans les n\u00e9gociations d’achat avec les marques multinationales.<\/p>\n\n\n\n

D\u00e9savantage concurrentiel<\/h2>\n\n\n\n

Avec cette nouvelle alliance bas\u00e9e \u00e0 Amsterdam, les trois partenaires souhaitent renforcer leur position concurrentielle. Ensemble, ils sont plus forts dans les n\u00e9gociations sur les prix et autres conditions avec les fournisseurs internationaux de marques. \u00ab Nous allons vraiment acheter ensemble, il ne s’agit pas de conditions ‘on top’ \u00bb, a soulign\u00e9 Geert Roels, directeur des achats de Colruyt Group, \u00e0 RetailDetail. Colruyt restera donc membre de l’alliance Agecore et continuera \u00e0 acheter des marques de distributeur par l’interm\u00e9diaire d’EMD.<\/p>\n\n\n\n

L’union des forces est n\u00e9cessaire car tout s’internationalise, explique Geert Roels : \u00ab Les fabricants ont encore des bureaux satellites en Belgique, mais les d\u00e9cisions sont prises au niveau international. De plus, tous nos concurrents ach\u00e8tent au niveau international. Nous subissons un d\u00e9savantage concurrentiel. C’est pourquoi il s’agit d’une \u00e9tape logique. \u00bb<\/p>\n\n\n\n

Une confiance mutuelle<\/h2>\n\n\n\n

Les trois partenaires se connaissent depuis longtemps : \u00ab Avec Superunie, nous travaillons ensemble depuis les ann\u00e9es 1990. Il y a un grand chevauchement en termes de fournisseurs et d’assortiment. Ils sont dans la m\u00eame situation que nous : ils ne sont pas encore organis\u00e9s au niveau international pour acheter des marques, alors que leurs concurrents le sont. Nous connaissons Coop gr\u00e2ce \u00e0 Agecore. La confiance mutuelle est grande. \u00bb<\/p>\n\n\n\n

Les trois acteurs relativement modestes, qui d\u00e9tiennent chacun un tiers des parts de Vasco International, sont-ils suffisamment importants pour faire la diff\u00e9rence ? \u00ab Superunie est \u00e0 peu pr\u00e8s de la m\u00eame taille que nous en termes de volume d’achat, Coop est l\u00e9g\u00e8rement plus grande, y compris son activit\u00e9 de services alimentaires. Nous ne sommes pas les plus grands, des partenaires pourraient nous rejoindre \u00e0 terme, nous sommes ouverts \u00e0 cette possibilit\u00e9. Mais nous voulions d’abord lancer le projet, ce qui n’est pas \u00e9vident avec quatre ou cinq partenaires. \u00bb<\/p>\n\n\n\n

\u00c0 partir de l’automne 2025<\/h2>\n\n\n\n

Les n\u00e9gociations avec les premiers fournisseurs d\u00e9buteront \u00e0 l’automne 2025. La premi\u00e8re ann\u00e9e, l’alliance d\u00e9marrera encore modestement, mais \u00e0 terme, Vasco International souhaite entamer des n\u00e9gociations avec une cinquantaine des plus grandes multinationales du secteur des biens de grande consommation.<\/p>\n\n\n\n

L’alliance ne fixe pas d’objectifs concrets en mati\u00e8re d’avantages d’achat. \u00ab Les consultants nous renvoient de beaux pourcentages, mais nous voulons d’abord mettre en commun nos meilleures pratiques et rassembler les connaissances au-del\u00e0 des fronti\u00e8res. Un petit pourcentage sur un montant important en vaut d\u00e9j\u00e0 la peine. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Vasco International Trading B.V. : c’est le nom de l’alliance europ\u00e9enne form\u00e9e par Colruyt Group, Superunie et Coop Group pour \u00eatre plus forts dans les n\u00e9gociations d’achat avec les marques multinationales. <\/p>\n","protected":false},"author":3,"featured_media":75403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[141,1667,1070],"topic":[895],"region":[243],"class_list":["post-115870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt-group","company-coop","company-superunie","topic-alliance-aux-achats","region-europe"],"acf":[],"yoast_head":"\nColruyt, Superunie et Coop forment une nouvelle alliance d'achat - RetailDetail BE<\/title>\n<meta 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