{"id":116075,"date":"2025-04-01T14:38:45","date_gmt":"2025-04-01T12:38:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116075"},"modified":"2025-04-01T14:38:47","modified_gmt":"2025-04-01T12:38:47","slug":"unilever-achete-la-marque-britannique-de-soins-personnels-wild","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/unilever-achete-la-marque-britannique-de-soins-personnels-wild\/","title":{"rendered":"Unilever ach\u00e8te la marque britannique de soins personnels Wild"},"content":{"rendered":"\n

Unilever <\/strong>annonce l’acquisition de Wild<\/strong>, une jeune marque britannique de produits de soins. Sans plastique, \u00e0 base de plantes et avec un marketing bas\u00e9 sur les m\u00e9dias sociaux : Wild remplit tous les crit\u00e8res pour s\u00e9duire les nouvelles g\u00e9n\u00e9rations.<\/p>\n\n\n\n

\u00ab Incontestablement sup\u00e9rieure \u00bb<\/h2>\n\n\n\n

Wild a vu le jour au Royaume-Uni en 2020, mais est depuis devenue la plus grande marque de d\u00e9odorants rechargeables du pays. Ses d\u00e9odorants, baumes \u00e0 l\u00e8vres, gels douche et savons pour les mains haut de gamme sont fabriqu\u00e9s \u00e0 partir d’ingr\u00e9dients d’origine v\u00e9g\u00e9tale dans des emballages r\u00e9utilisables sans plastique. Selon l’acqu\u00e9reur, la marque num\u00e9rique dispose \u00e9galement d’une base de clients fid\u00e8les gr\u00e2ce \u00e0 son mod\u00e8le de vente directe au consommateur et de vente au d\u00e9tail.<\/p>\n\n\n\n

Fabian Garcia, pr\u00e9sident d’Unilever Personal Care, s’exprime ainsi : \u00ab L’approche innovante de la marque en mati\u00e8re de formulation et d’emballage, ainsi que le marketing social, ont fait de Wild une marque incontestablement sup\u00e9rieure, et un compl\u00e9ment parfait \u00e0 notre portefeuille \u201c Personal Care \u201d. Charlie, Freddy et l’\u00e9quipe ont plac\u00e9 le consommateur au premier plan, ce qui t\u00e9moigne du succ\u00e8s de la marque \u00bb.<\/p>\n\n\n\n

Ces derniers mois, Unilever s’est retrouv\u00e9e sous les feux de la rampe principalement en raison des d\u00e9sinvestissements : le groupe a c\u00e9d\u00e9 ses marques de cr\u00e8me glac\u00e9e, Le Boucher V\u00e9g\u00e9tarien et Unox, entre autres, tandis qu’un poste sur trois dans les bureaux europ\u00e9ens a \u00e9galement \u00e9t\u00e9 supprim\u00e9. Aujourd’hui, l’heure est apparemment \u00e0 l’expansion. Unilever qualifie l’acquisition de \u00ab nouvelle \u00e9tape dans l’optimisation de son portefeuille vers des produits haut de gamme et \u00e0 forte croissance \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever annonce l’acquisition de Wild, une jeune marque britannique de produits de soins. Sans plastique, \u00e0 base de plantes et avec un marketing bas\u00e9 sur les m\u00e9dias sociaux : Wild remplit tous les crit\u00e8res pour s\u00e9duire les nouvelles g\u00e9n\u00e9rations.<\/p>\n","protected":false},"author":5,"featured_media":28760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[260],"topic":[282],"region":[381],"class_list":["post-116075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-unilever","topic-acquisition","region-royaume-uni"],"acf":[],"yoast_head":"\nUnilever ach\u00e8te la marque britannique de soins personnels Wild - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever annonce l'acquisition de Wild, une jeune marque britannique de 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