{"id":116281,"date":"2025-04-04T09:51:40","date_gmt":"2025-04-04T07:51:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116281"},"modified":"2025-04-04T09:51:42","modified_gmt":"2025-04-04T07:51:42","slug":"puma-cherche-un-nouveau-pdg-chez-adidas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/puma-cherche-un-nouveau-pdg-chez-adidas\/","title":{"rendered":"Puma cherche un nouveau PDG chez Adidas"},"content":{"rendered":"\n<p><strong>Puma <\/strong>se pr\u00e9pare \u00e0 un changement frappant \u00e0 la t\u00eate de l&rsquo;entreprise. Le PDG Arne Freundt se retire apr\u00e8s un d\u00e9saccord strat\u00e9gique avec le conseil de surveillance. Arthur Hoeld, v\u00e9t\u00e9ran d&rsquo;<strong>Adidas<\/strong>, prendra la rel\u00e8ve le 1er juillet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un d\u00e9part inattendu<\/h2>\n\n\n\n<p>Freundt, qui n&rsquo;\u00e9tait \u00e0 la t\u00eate de l&rsquo;entreprise que depuis novembre 2022, se retire apr\u00e8s une \u00ab divergence d&rsquo;opinion sur la mise en \u0153uvre de la strat\u00e9gie \u00bb. Il met ainsi un terme \u00e0 sa carri\u00e8re chez Puma apr\u00e8s 14 ans de service et plusieurs postes de direction. \u00c0 l&rsquo;\u00e9poque, Freundt avait succ\u00e9d\u00e9 \u00e0 Bj\u00f8rn Gulden, parti chez son concurrent Adidas.<\/p>\n\n\n\n<p>Son successeur est d\u00e9j\u00e0 d\u00e9sign\u00e9 : Arthur Hoeld, actuellement responsable des ventes mondiales (CSO) chez Adidas, deviendra PDG \u00e0 partir du 1er juillet. Arthur Hoeld poss\u00e8de une solide exp\u00e9rience : pendant pas moins de 26 ans, il a occup\u00e9 divers postes de direction chez le rival sportif. Il a notamment dirig\u00e9 la r\u00e9gion EMEA et a \u00e9t\u00e9 directeur g\u00e9n\u00e9ral pour l&rsquo;Europe. Il a \u00e9galement transform\u00e9 la division \u00ab Originals \u00bb et a lui-m\u00eame un pass\u00e9 sportif, en tant qu&rsquo;ancien joueur de handball et athl\u00e8te.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trio ad interim<\/h2>\n\n\n\n<p>Entre le d\u00e9part de Freundt le 11 avril et la prise de fonction de Hoeld, la gestion quotidienne sera assur\u00e9e par Maria Valdes (chef de produit), Markus Neubrand (directeur financier) et Matthias B\u00e4umer (directeur commercial). Puma souligne que ce trio b\u00e9n\u00e9ficie de la pleine confiance du conseil de surveillance.<\/p>\n\n\n\n<p>L&rsquo;arriv\u00e9e de Hoeld met une fois de plus en lumi\u00e8re la rivalit\u00e9 historique entre Adidas et Puma. \u00c0 l&rsquo;origine de ces deux entreprises, les fr\u00e8res Adolf et Rudolf Dassler, qui ont fond\u00e9 ensemble une usine de chaussures en 1924, mais qui se sont ensuite s\u00e9par\u00e9s apr\u00e8s s&rsquo;\u00eatre disput\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma se pr\u00e9pare \u00e0 un changement frappant \u00e0 la t\u00eate de l&rsquo;entreprise. Le PDG Arne Freundt se retire apr\u00e8s un d\u00e9saccord strat\u00e9gique avec le conseil de surveillance. Arthur Hoeld, v\u00e9t\u00e9ran d&rsquo;Adidas, prendra la rel\u00e8ve le 1er juillet.<\/p>\n","protected":false},"author":5,"featured_media":91612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[979],"topic":[609],"region":[470],"class_list":["post-116281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-puma","topic-changement-de-direction","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma cherche un nouveau PDG chez Adidas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Puma se pr\u00e9pare \u00e0 un changement frappant \u00e0 la t\u00eate de l&#039;entreprise. 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