{"id":116856,"date":"2025-04-14T10:59:02","date_gmt":"2025-04-14T08:59:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116856"},"modified":"2025-04-14T10:59:06","modified_gmt":"2025-04-14T08:59:06","slug":"filigranes-rouvre-ses-portes-dans-le-grand-magasin-mayfair","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/filigranes-rouvre-ses-portes-dans-le-grand-magasin-mayfair\/","title":{"rendered":"Filigranes rouvre ses portes dans le grand magasin Mayfair"},"content":{"rendered":"\n<p>Le 23 avril, lors de la Journ\u00e9e mondiale du livre, <strong>Filigranes <\/strong>s&rsquo;installera officiellement dans le grand magasin bruxellois <strong>Mayfair<\/strong>. Le propri\u00e9taire Mehmet Sandurac a sauv\u00e9 la librairie d&rsquo;une faillite imminente l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre \u00e9tages<\/h2>\n\n\n\n<p>Filigranes est en train de d\u00e9m\u00e9nager dans ses nouveaux locaux : le magasin phare de l&rsquo;avenue des Arts s&rsquo;installe sur le boulevard de Waterloo \u00e0 Bruxelles. Int\u00e9gr\u00e9e au grand magasin Mayfair, la librairie occupera bient\u00f4t quatre \u00e9tages. Les rayons existants seront conserv\u00e9s, de m\u00eame que 30 emplois. Au total, pr\u00e8s de 150 000 titres seront disponibles dans la boutique.<\/p>\n\n\n\n<p>La nouveaut\u00e9 r\u00e9side dans le fait que la librairie y partagera l&rsquo;espace avec d&rsquo;autres d\u00e9partements de Mayfair, un concept store m\u00ealant v\u00eatements, d\u00e9coration, cadeaux et gadgets. Les travaux de r\u00e9novation ont n\u00e9cessit\u00e9 un investissement de 1,5 million d&rsquo;euros. Cependant, Mayfair Department Store table sur un chiffre d&rsquo;affaires de plus de 15 millions d&rsquo;euros en 2025, avec un objectif de 20 millions d&rsquo;euros en 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un dixi\u00e8me de tous les livres<\/h2>\n\n\n\n<p>Un dixi\u00e8me des livres achet\u00e9s physiquement en Belgique proviennent de Filigranes, a d\u00e9clar\u00e9 Sandurac. Les best-sellers s&rsquo;articulent autour de quatre piliers : Litt\u00e9rature, Sciences humaines, Vie pratique et Bandes dessin\u00e9es. La litt\u00e9rature et les sciences humaines occupent des parts de march\u00e9 \u00e0 peu pr\u00e8s \u00e9gales, tandis que la vie pratique et les BD b\u00e9n\u00e9ficient d&rsquo;une demande particuli\u00e8rement \u00e9lev\u00e9e &#8211; la bande dessin\u00e9e, en particulier, conna\u00eet un essor exceptionnel. Les perspectives de New Romance sont \u00e9galement prometteuses.<\/p>\n\n\n\n<p>En novembre 2024, la proposition de reprise de Mehmet Sandurac a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/filigranes-rachete-par-le-proprietaire-dun-concept-store-bruxellois\/\">remport\u00e9 la victoire sur celui de l&rsquo;ancien chef de Delhaize, Denis Knoops<\/a>. Filigranes \u00e9tait sous contr\u00f4le judiciaire et devait trouver d&rsquo;urgence un repreneur. La cha\u00eene enregistrait des pertes d&rsquo;environ un million d&rsquo;euros. Sandurac avait pr\u00e9vu de poursuivre l&rsquo;exploitation de deux des trois magasins, mais il n&rsquo;en reste plus qu&rsquo;un.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 23 avril, lors de la Journ\u00e9e mondiale du livre, Filigranes s&rsquo;installera officiellement dans le grand magasin bruxellois Mayfair. Le propri\u00e9taire Mehmet Sandurac a sauv\u00e9 la librairie d&rsquo;une faillite imminente l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"author":5,"featured_media":116854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1549],"topic":[282,310],"region":[413],"class_list":["post-116856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-filigranes","topic-acquisition","topic-ouverture-de-magasin","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Filigranes rouvre ses portes dans le grand magasin Mayfair - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 23 avril, Filigranes s&#039;installera dans le grand magasin bruxellois Mayfair. 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