{"id":116863,"date":"2025-04-14T11:55:09","date_gmt":"2025-04-14T09:55:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116863"},"modified":"2025-04-14T13:22:45","modified_gmt":"2025-04-14T11:22:45","slug":"lidl-cesse-denvoyer-des-folders-en-papier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-cesse-denvoyer-des-folders-en-papier\/","title":{"rendered":"Lidl cesse d&rsquo;envoyer des folders en papier"},"content":{"rendered":"\n<p>\u00c0 partir de cette semaine, <strong>Lidl <\/strong>ne distribuera plus de prospectus papier \u00e0 domicile en Belgique : le d\u00e9taillant s&rsquo;est pleinement engag\u00e9 dans la voie de la num\u00e9risation. Les clients trouveront toujours un d\u00e9pliant papier dans les magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1 000 tonnes de papier par an<\/h2>\n\n\n\n<p>En 2023, Lidl a commenc\u00e9 \u00e0 supprimer progressivement la distribution \u00e0 domicile de prospectus papier, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-supprimera-les-folders-en-papier-dans-quatre-grandes-villes\/\">d&rsquo;abord dans les grandes villes<\/a> comme Anvers, Gand, Namur et Li\u00e8ge, puis dans d&rsquo;autres r\u00e9gions. \u00c0 partir de cette semaine, ce processus atteint sa phase finale : le discounter ne distribuera plus de prospectus papier \u00e0 domicile en Belgique. Les clients qui souhaitent encore un prospectus papier peuvent le consulter en magasin. Cette mesure permet \u00e0 Lidl d&rsquo;\u00e9conomiser 1 000 tonnes de papier par an.<\/p>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, le d\u00e9taillant a enregistr\u00e9 une augmentation de plus de 15 % du nombre d&rsquo;utilisateurs du d\u00e9pliant en ligne. L&rsquo;entreprise a investi dans l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience utilisateur num\u00e9rique : \u00ab Nous avons optimis\u00e9 notre application Lidl Plus et notre d\u00e9pliant pour permettre aux clients de consulter encore plus facilement nos offres et de profiter de r\u00e9ductions \u00bb, explique Julien Wathieu, porte-parole de Lidl Belgique &amp; Luxembourg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des d\u00e9pliants renouvel\u00e9s<\/h2>\n\n\n\n<p>D&rsquo;autres d\u00e9taillants consacrent \u00e9galement plus d&rsquo;efforts \u00e0 la num\u00e9risation, par exemple en distribuant le d\u00e9pliant via leur application, par e-mail et par Whatsapp, mais Lidl est la premi\u00e8re grande cha\u00eene de supermarch\u00e9s en Belgique \u00e0 cesser compl\u00e8tement d&rsquo;envoyer des d\u00e9pliants en papier.<\/p>\n\n\n\n<p>Le mois dernier, <strong>Carrefour<\/strong> a enti\u00e8rement revu son d\u00e9pliant papier, avec moins de pages et des promotions plus fortes <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-folder-plus-compact-et-une-app-renouvelee-pour-carrefour\/\">dans un format plus compact<\/a>. <strong>Aldi <\/strong>vient \u00e9galement de lancer un d\u00e9pliant remani\u00e9, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-mise-sur-les-produits-frais-et-les-promotions-dans-un-depliant-remanie\/\">avec une mise en page rafra\u00eechie<\/a>, plus d&rsquo;espace pour des promotions fra\u00eeches et percutantes et une place permanente pour les marques de distributeur.<\/p>\n\n\n\n<p>En France, <strong>E.Leclerc<\/strong>, leader du march\u00e9, et Carrefour ont d\u00e9j\u00e0 compl\u00e8tement cess\u00e9 d&rsquo;envoyer des prospectus en papier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de cette semaine, Lidl ne distribuera plus de prospectus papier \u00e0 domicile en Belgique : le d\u00e9taillant s&rsquo;est pleinement engag\u00e9 dans la voie de la num\u00e9risation. Les clients trouveront toujours un d\u00e9pliant papier dans les magasins. <\/p>\n","protected":false},"author":3,"featured_media":116861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[631,488],"region":[226],"class_list":["post-116863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-digitalisation","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl cesse d&#039;envoyer des folders en papier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir de cette semaine, Lidl ne distribuera plus de prospectus 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