{"id":116899,"date":"2025-04-14T14:41:42","date_gmt":"2025-04-14T12:41:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116899"},"modified":"2025-04-14T14:41:43","modified_gmt":"2025-04-14T12:41:43","slug":"aldi-nord-va-acheter-encore-plus-de-maniere-centralisee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-nord-va-acheter-encore-plus-de-maniere-centralisee\/","title":{"rendered":"Aldi Nord va acheter encore plus de mani\u00e8re centralis\u00e9e"},"content":{"rendered":"\n<p>Pour tirer le meilleur parti des \u00e9conomies d&rsquo;\u00e9chelle, <strong>Aldi <\/strong>Nord va acheter encore plus de marques de distributeur et d&rsquo;offres promotionnelles \u00e0 l&rsquo;\u00e9chelle europ\u00e9enne. Le discounter vise ainsi \u00e0 am\u00e9liorer sa rentabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De meilleurs prix d&rsquo;achat<\/h2>\n\n\n\n<p>Aldi Nord centralise son organisation d&rsquo;achat <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-adopte-la-gestion-des-achats-de-lidl\/\">depuis un certain temps d\u00e9j\u00e0<\/a> : le discounter a d\u00e9j\u00e0 standardis\u00e9 les deux tiers de son assortiment fixe de marques de distributeur. Par exemple, tous les chips et snacks sal\u00e9s du discounter sont d\u00e9sormais vendus <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-remplace-les-chips-pirato-par-sun-snacks\/\">sous la marque europ\u00e9enne Sun Snacks<\/a> et la marque maison locale Pirato a disparu.<\/p>\n\n\n\n<p>\u00c0 partir de 2026, l&rsquo;entreprise centralisera \u00e9galement la quasi-totalit\u00e9 de ses marques propres pour ses activit\u00e9s promotionnelles internationales. Il s&rsquo;agira notamment de promotions hebdomadaires sur des produits non alimentaires. Actuellement, Aldi ach\u00e8te environ 25 % de ses articles promotionnels de mani\u00e8re centralis\u00e9e \u00e0 Essen. D&rsquo;ici 2026, cette part passera \u00e0 90 %, <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/discount-aldi-nord-gleicht-eigenmarken-an-183699\">en vue d&rsquo;obtenir de meilleurs prix d&rsquo;achat<\/a>, rapporte le Lebensmittel Zeitung. Les succursales nationales pourront alors puiser dans un catalogue de marques maison internationales.<\/p>\n\n\n\n<p>La standardisation est cruciale pour Aldi afin d&rsquo;am\u00e9liorer la rentabilit\u00e9. Le d\u00e9taillant s&rsquo;inspire de la politique de son rival <strong>Lidl<\/strong>, qui utilise mieux les synergies europ\u00e9ennes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour tirer le meilleur parti des \u00e9conomies d&rsquo;\u00e9chelle, Aldi Nord va acheter encore plus de marques de distributeur et d&rsquo;offres promotionnelles \u00e0 l&rsquo;\u00e9chelle europ\u00e9enne. Le discounter vise ainsi \u00e0 am\u00e9liorer sa rentabilit\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":71364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[242],"region":[243],"class_list":["post-116899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-chaine-dapprovisionnement","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi Nord va acheter encore plus de mani\u00e8re centralis\u00e9e - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour tirer le meilleur parti des \u00e9conomies d&#039;\u00e9chelle, Aldi 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