{"id":116917,"date":"2025-04-14T16:06:57","date_gmt":"2025-04-14T14:06:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116917"},"modified":"2025-04-14T16:07:02","modified_gmt":"2025-04-14T14:07:02","slug":"kaufland-lance-sa-place-de-marche-en-france-et-en-italie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/kaufland-lance-sa-place-de-marche-en-france-et-en-italie\/","title":{"rendered":"Kaufland lance sa place de march\u00e9 en France et en Italie"},"content":{"rendered":"\n

Le distributeur allemand Kaufland <\/strong>aspire \u00e0 devenir la plus grande place de march\u00e9 en ligne d’Europe – et avec la France et l’Italie, il s’attaque \u00e0 deux poids lourds. La mise en service est pr\u00e9vue pour la fin de l’\u00e9t\u00e9.<\/p>\n\n\n\n

Les r\u00e8gles europ\u00e9ennes, un avantage concurrentiel<\/h2>\n\n\n\n

Kaufland m\u00e8ne une offensive dans le domaine du commerce \u00e9lectronique et souhaite maintenant l’\u00e9tendre dans toute l’Europe. Apr\u00e8s l’Autriche et la Pologne, le groupe s’attaque \u00e0 la France et \u00e0 l’Italie. Avec respectivement 37 millions et 22 millions de clients potentiels en ligne, ces march\u00e9s portent la port\u00e9e de la plate-forme de Kaufland \u00e0 pr\u00e8s de 140 millions de consommateurs.<\/p>\n\n\n\n

En Allemagne, son pays d’origine, Kaufland attire chaque mois jusqu’\u00e0 32 millions de visiteurs sur son site. L’ann\u00e9e derni\u00e8re, les cat\u00e9gories les plus populaires ont \u00e9t\u00e9 l’\u00e9lectronique et l’informatique (+24 %) et le jardinage et le bricolage (+20 %). Il est toutefois frappant de constater que les ventes brutes (GMV) n’ont augment\u00e9 que de 7,85 % en 2024.<\/p>\n\n\n\n

Kaufland fait partie de Schwarz Gruppe – auquel appartient \u00e9galement Lidl – et vise principalement \u00e0 se distinguer en tant qu’\u00ab alternative europ\u00e9enne \u00bb \u00e0 Amazon et aux plateformes de commerce \u00e9lectronique chinoises. \u00ab De l’Europe, pour l’Europe \u00bb, clame sa devise : \u00ab En tant que plateforme respectant strictement les r\u00e8gles du jeu europ\u00e9ennes, nous garantissons \u00e0 nos clients la s\u00e9curit\u00e9 de leurs donn\u00e9es et de leurs produits. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Le distributeur allemand Kaufland aspire \u00e0 devenir la plus grande place de march\u00e9 en ligne d’Europe – et avec la France et l’Italie, il s’attaque \u00e0 deux poids lourds. La mise en service est pr\u00e9vue pour la fin de l’\u00e9t\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":102547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[468],"topic":[198,276],"region":[],"class_list":["post-116917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-kaufland","topic-e-commerce","topic-expansion"],"acf":[],"yoast_head":"\nKaufland lance sa place de march\u00e9 en France et en Italie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le distributeur allemand Kaufland aspire \u00e0 devenir la plus grande place de march\u00e9 en ligne d'Europe - et s'attaque \u00e0 la France et l'Italie.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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