{"id":116944,"date":"2025-04-15T10:27:02","date_gmt":"2025-04-15T08:27:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116944"},"modified":"2025-04-15T10:27:04","modified_gmt":"2025-04-15T08:27:04","slug":"lvmh-decoit-avec-une-baisse-inattendue-des-ventes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lvmh-decoit-avec-une-baisse-inattendue-des-ventes\/","title":{"rendered":"LVMH d\u00e9\u00e7oit avec une baisse inattendue des ventes"},"content":{"rendered":"\n<p>Apr\u00e8s les consommateurs chinois, ce sont les consommateurs am\u00e9ricains de produits de luxe qui d\u00e9chantent. Le chiffre d&rsquo;affaires de <strong>LVMH<\/strong>, maison m\u00e8re de Louis Vuitton, Dior et Mo\u00ebt &amp; Chandon, entre autres, a par cons\u00e9quent chut\u00e9 au premier trimestre. Or, il ne s&rsquo;agit pas d&rsquo;un simple repli temporaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toutes les cat\u00e9gories sous pression<\/h2>\n\n\n\n<p>Le g\u00e9ant fran\u00e7ais du luxe a vu son chiffre d&rsquo;affaires baisser de 3 % au premier trimestre, \u00e0 20,3 milliards d&rsquo;euros. Ce chiffre est inf\u00e9rieur aux attentes des analystes, qui tablaient sur un r\u00e9sultat stable. Le coup vient surtout du c\u0153ur de LVMH : sa division mode et maroquinerie, qui repr\u00e9sente pr\u00e8s de la moiti\u00e9 du chiffre d&rsquo;affaires et l&rsquo;essentiel des b\u00e9n\u00e9fices, a enregistr\u00e9 une baisse de 5 % de ses ventes. Louis Vuitton a fait mieux que la moyenne de la division, mais Dior est rest\u00e9 en dessous.<\/p>\n\n\n\n<p>En raison d&rsquo;une baisse des ventes de cognac &#8211; typiquement populaire parmi les consommateurs de la classe moyenne aspirante &#8211; le chiffre d&rsquo;affaires de la division des vins et spiritueux a m\u00eame baiss\u00e9 de 9 %. M\u00eame la division du retail (qui comprend Sephora) a vu son chiffre d&rsquo;affaires reculer de 1 %. Seuls les parfums, les cosm\u00e9tiques, les montres et les bijoux ont connu un chiffre d&rsquo;affaires stable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La g\u00e9opolitique fragilise le secteur du luxe<\/h2>\n\n\n\n<p>Les causes vont des transitions cr\u00e9atives (comme le d\u00e9part de Kim Jones chez Dior sans successeur) aux signes de lassitude \u00e0 l&rsquo;\u00e9gard des marques, en passant par l&rsquo;\u00e9volution des consommateurs. Mais surtout, il y a la pression de l&rsquo;incertitude : les consommateurs chinois et am\u00e9ricains se croisent les bras. Les ventes en Asie (hors Japon) ont baiss\u00e9 de 11 %. Aux \u00c9tats-Unis, les ventes ont baiss\u00e9 de 3 %.<\/p>\n\n\n\n<p>LVMH lui-m\u00eame appelle au calme face \u00e0 la temp\u00eate tarifaire de Donald Trump. Le groupe de luxe envisage de stimuler la production locale aux \u00c9tats-Unis, mais il met d\u00e9j\u00e0 en garde contre des hausses de prix. La maison de couture affirme toutefois qu&rsquo;elle ne r\u00e9percutera pas l&rsquo;int\u00e9gralit\u00e9 des co\u00fbts sur les consommateurs.<\/p>\n\n\n\n<p>Enfin, l&rsquo;incertitude r\u00e8gne \u00e9galement au sommet de l&rsquo;entreprise. Bernard Arnault, 76 ans, n&rsquo;a toujours pas nomm\u00e9 de successeur et ne semble pas avoir l&rsquo;intention de le faire. Le fondateur souhaite rester en poste jusqu&rsquo;\u00e0 l&rsquo;\u00e2ge de 85 ans et laissera les actionnaires se prononcer sur cette question au cours de la semaine.<\/p>\n\n\n\n<p>Quoi qu&rsquo;il en soit, les r\u00e9sultats de LVMH sont g\u00e9n\u00e9ralement un signe avant-coureur pour le reste du secteur. En l&rsquo;occurrence, les prochains trimestres s&rsquo;annoncent difficiles pour les groupes de luxe du monde entier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s les consommateurs chinois, ce sont les consommateurs am\u00e9ricains de produits de luxe qui d\u00e9chantent. Le chiffre d&rsquo;affaires de LVMH, maison m\u00e8re de Louis Vuitton, Dior et Mo\u00ebt &#038; Chandon, entre autres, a par cons\u00e9quent chut\u00e9 au premier trimestre. Or, il ne s&rsquo;agit pas d&rsquo;un simple repli temporaire.<\/p>\n","protected":false},"author":5,"featured_media":115265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[731],"extra":[43],"company":[730],"topic":[266],"region":[],"class_list":["post-116944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-bernard-arnault","extra-plus","company-lvmh","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LVMH d\u00e9\u00e7oit avec une baisse inattendue des ventes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s les consommateurs chinois, ce sont les Am\u00e9ricains qui d\u00e9chantent. 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