{"id":116969,"date":"2025-04-15T17:05:07","date_gmt":"2025-04-15T15:05:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116969"},"modified":"2025-04-16T09:01:44","modified_gmt":"2025-04-16T07:01:44","slug":"the-barn-veut-conquerir-anvers-avec-un-deuxieme-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/the-barn-veut-conquerir-anvers-avec-un-deuxieme-magasin\/","title":{"rendered":"The Barn veut conqu\u00e9rir Anvers avec un deuxi\u00e8me magasin"},"content":{"rendered":"\n<p>Apr\u00e8s Bruxelles, <strong>The Barn<\/strong> s&rsquo;attaque \u00e0 Anvers : la cha\u00eene de magasins bio ouvrira cet \u00e9t\u00e9 un deuxi\u00e8me march\u00e9 de produits frais \u00e0 Berchem. \u00ab S\u00e9duire le client anversois a pris du temps, mais on a mis les bouch\u00e9es doubles. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Aucune concession n&rsquo;a \u00e9t\u00e9 faite \u00bb<\/h2>\n\n\n\n<p>\u00ab Il y a trois ans, je ne m&rsquo;attendais pas \u00e0 cela \u00bb, admet le cofondateur Julien de Brouwer. En 2019, la cha\u00eene bruxelloise a ouvert sa premi\u00e8re succursale anversoise au Zuid, mais les d\u00e9buts ont \u00e9t\u00e9 lents. \u00ab Les gens devaient encore apprendre \u00e0 conna\u00eetre notre concept. L&rsquo;offre biologique est tr\u00e8s limit\u00e9e \u00e0 Anvers, sans parler de notre march\u00e9 frais avec beaucoup d&rsquo;articles en vrac et beaucoup de produits purs et non transform\u00e9s. \u00bb<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, les Anversois ont pris le pli, observe De Brouwer. \u00ab Nous avons jou\u00e9 un r\u00f4le de pionnier et sommes rest\u00e9s fid\u00e8les \u00e0 notre concept. Nous n&rsquo;avons fait aucune concession et avons continu\u00e9 \u00e0 expliquer que notre fa\u00e7on de travailler &#8211; des produits avec une histoire provenant de producteurs locaux &#8211; est la plus durable. Et c&rsquo;est ce qui a fait notre succ\u00e8s. Pourquoi ce qui marche si bien \u00e0 Bruxelles ne marcherait-il pas \u00e0 50 kilom\u00e8tres de l\u00e0 ? \u00bb<\/p>\n\n\n\n<p>Aujourd&rsquo;hui encore, le chiffre d&rsquo;affaires du magasin d&rsquo;Anvers augmente de pr\u00e8s de 25 % par an. Le moment est venu de se d\u00e9velopper. Fin ao\u00fbt, The Barn ouvrira un deuxi\u00e8me magasin dans les anciens locaux de Bristol, dans la Driekoningenstraat, \u00e0 Berchem. \u00ab Nous voulions un local dans le code postal 2018 ou \u00e0 Berchem, des endroits avec une forte densit\u00e9 et beaucoup de familles, parce qu&rsquo;en fin de compte, nous restons un magasin de quartier. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un concept \u00e9prouv\u00e9 par des ann\u00e9es difficiles<\/h2>\n\n\n\n<p>L&rsquo;ouverture est \u00e9galement une bonne nouvelle pour les trois producteurs partenaires de la r\u00e9gion, surtout apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/the-barn-setend-a-auderghem-lueurs-despoir\/\">la p\u00e9riode difficile qui a suivi la pand\u00e9mie<\/a> du Covid. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-corona-lecons-de-barn-nous-sommes-plus-convaincus-que-jamais-2\/\">Apr\u00e8s le boom du Covid<\/a>, le secteur bio a eu du mal \u00e0 s&rsquo;imposer. Il en a \u00e9t\u00e9 de m\u00eame pour The Barn : \u00ab En raison de l&rsquo;augmentation consid\u00e9rable des co\u00fbts, des salaires \u00e0 l&rsquo;\u00e9lectricit\u00e9, les marges b\u00e9n\u00e9ficiaires ont fortement diminu\u00e9. Nous avons pr\u00e9f\u00e9r\u00e9 cela aux augmentations de prix, et nous sommes toujours rest\u00e9s rentables. Ces ann\u00e9es ont \u00e9t\u00e9 difficiles, mais elles ont prouv\u00e9 la solidit\u00e9 de notre concept. Entre-temps, 2023 et 2024 ont \u00e9t\u00e9 de tr\u00e8s bonnes ann\u00e9es et 2025 a \u00e9galement bien d\u00e9marr\u00e9. \u00bb<\/p>\n\n\n\n<p>Le r\u00eave ultime ? \u00ab Qu&rsquo;un jour, toute l&rsquo;agriculture belge devienne biologique \u00bb, sourit de Brouwer, qui revient tout juste de visites de fournisseurs dans le sud de l&rsquo;Italie. De retour les pieds sur terre : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/the-barn-commence-a-livrer-des-commandes-a-bruxelles\/\">la vente en ligne fonctionne tr\u00e8s bien<\/a> \u00e0 Bruxelles, et le commerce \u00e9lectronique pourrait \u00e9ventuellement faire son apparition \u00e0 Anvers. La croissance de la formule permet d\u00e9j\u00e0 d&rsquo;aller toujours plus loin dans l&rsquo;ambition du concept : \u00ab Nous pouvons proposer de plus en plus de produits avec une histoire. Sur 85% de la gamme, on sait aujourd&rsquo;hui exactement qui est derri\u00e8re, c&rsquo;est ce qui nous diff\u00e9rencie. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s Bruxelles, The Barn s&rsquo;attaque \u00e0 Anvers : la cha\u00eene de magasins bio ouvrira cet \u00e9t\u00e9 un deuxi\u00e8me march\u00e9 de produits frais \u00e0 Berchem. \u00ab S\u00e9duire le client anversois a pris du temps, mais on a mis les bouch\u00e9es doubles. \u00bb<\/p>\n","protected":false},"author":5,"featured_media":48530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[684],"topic":[276,643,310],"region":[],"class_list":["post-116969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-the-barn","topic-expansion","topic-interview","topic-ouverture-de-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Barn veut conqu\u00e9rir Anvers avec un deuxi\u00e8me magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s Bruxelles, The Barn s&#039;attaque \u00e0 Anvers : la cha\u00eene de magasins bio 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