{"id":117001,"date":"2025-04-16T11:09:06","date_gmt":"2025-04-16T09:09:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117001"},"modified":"2025-04-16T11:09:08","modified_gmt":"2025-04-16T09:09:08","slug":"le-documentaire-reef-builders-montre-comment-sheba-soutient-la-restauration-des-recifs-coralliens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-documentaire-reef-builders-montre-comment-sheba-soutient-la-restauration-des-recifs-coralliens\/","title":{"rendered":"Le documentaire \u00ab Reef Builders \u00bb montre comment Sheba soutient la restauration des r\u00e9cifs coralliens"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-116995\" data-id=\"116995\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-2-1024x586.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-2-1024x586.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-2-300x172.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-2-768x440.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-2.jpg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-116997\" data-id=\"116997\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-1-1024x579.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-1-1024x579.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-1-300x170.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-1-768x434.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Reef-Builders-1.jpg 1392w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-116999\" data-id=\"116999\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Sheba-Reef-Builders-poster-667x1024.webp\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Sheba-Reef-Builders-poster-667x1024.webp 667w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Sheba-Reef-Builders-poster-195x300.webp 195w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Sheba-Reef-Builders-poster-768x1180.webp 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Sheba-Reef-Builders-poster-1000x1536.webp 1000w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Mars-Sheba-Reef-Builders-poster.webp 1080w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage)<\/em> Le documentaire \u00ab&nbsp;Reef Builders&nbsp;\u00bb, retra\u00e7ant le programme Sheba Hope Grows qui fait partie de l&rsquo;un des plus vastesprogrammes de restauration des r\u00e9cifs, est sorti le 14 avril sur Prime Video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des histoires inspirantes<\/h2>\n\n\n\n<p>SHEBA<sup>\u00ae<\/sup> annonce la sortie de \u00ab\u00a0Reef Builders\u00a0\u00bb, un nouveau documentaire sign\u00e9 Stephen Shearman, coproduit par Victoria Noble et Ben Padfield, avec Auli&rsquo;i Cravalho, actrice et d\u00e9fenseure de l&rsquo;environnement, en tant que productrice associ\u00e9e.<\/p>\n\n\n\n<p>\u00ab\u00a0Reef Builders\u00a0\u00bb est un documentaire n\u00e9 de l\u2019engagement de longue date de la marque SHEBA\u00ae \u2013 membre de la famille Mars \u2013 en faveur de la restauration des r\u00e9cifs coralliens \u00e0 travers le monde. Il met en lumi\u00e8re les histoires inspirantes des femmes et des hommes qui portent le programme <a href=\"https:\/\/www.shebahopegrows.com\/\">Sheba Hope Grows\u2122<\/a>, men\u00e9 par Mars Sustainable Solutions (MSS) \u2013 qui fait partie de l\u2019un des plus vastes* programmes de restauration corallienne \u00e0 l\u2019\u00e9chelle mondiale. Le film souligne \u00e9galement le r\u00f4le crucial jou\u00e9 par les communaut\u00e9s oc\u00e9aniques dans le mouvement mondial de restauration des r\u00e9cifs coralliens.<\/p>\n\n\n\n<p>Ainsi, le film retrace l\u2019expansion internationale du programme \u00ab\u00a0Hope Grows\u00a0\u00bb et met en lumi\u00e8re les contributions de plus de 200 constructeurs de r\u00e9cifs engag\u00e9s dans la restauration de cet \u00e9cosyst\u00e8me marin vital (<a href=\"https:\/\/www.canva.com\/design\/DAGM_pxq_L4\/kFlrem6w0_6GdKOvJZD__w\/view?utm_content=DAGM_pxq_L4&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=editor#1\">MSS Impact Report, 2024<\/a>). En regardant \u00ab\u00a0Reef Builders\u00a0\u00bb, les spectateurs apportent leur soutien \u00e0 une communaut\u00e9 mondiale r\u00e9solument tourn\u00e9e vers la recherche de solutions pour restaurer les r\u00e9cifs coralliens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De puissantes photographies<\/h2>\n\n\n\n<p><em>\u00ab&nbsp;J\u2019ai \u00e9t\u00e9 t\u00e9moin de d\u00e9cennies de d\u00e9vastation des r\u00e9cifs coralliens caus\u00e9e par le r\u00e9chauffement rapide des oc\u00e9ans, la surp\u00eache et le surtourisme. La restauration des r\u00e9cifs \u00e0 l\u2019\u00e9chelle mondiale ne peut se faire de mani\u00e8re isol\u00e9e. Elle n\u00e9cessite une mobilisation collective des communaut\u00e9s oc\u00e9aniques, des entreprises et des consommateurs partout dans le monde, autour des b\u00e2tisseurs de r\u00e9cifs et de leurs efforts&nbsp;\u00bb,<\/em> d\u00e9clare le professeur David Smith, directeur de MSS et scientifique marin en chef de Mars Incorporated.&nbsp;<em>\u00ab&nbsp;Bien que les r\u00e9sultats obtenus depuis le lancement du programme soient encourageants, il nous reste encore beaucoup de chemin \u00e0 parcourir. Le soutien de toutes celles et ceux qui regarderont ce documentaire repr\u00e9sente une aide pr\u00e9cieuse pour faire progresser notre action \u00e0 grande \u00e9chelle.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Racont\u00e9 \u00e0 travers de puissantes photographies terrestres et sous-marines, \u00ab Reef Builders \u00bb emm\u00e8ne les t\u00e9l\u00e9spectateurs \u00e0 Bontosua, en Indon\u00e9sie, \u00e0 Lamu, au Kenya, \u00e0 Moore Reef, en Australie, et \u00e0 O\u2019ahu, la ville natale d\u2019Auli\u2019i Cravalho, \u00e0 Hawa\u00ef, pour leur donner un aper\u00e7u in\u00e9dit de la lutte pour la sauvegarde des r\u00e9cifs coralliens dans le monde entier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les for\u00eats tropicales de la mer<\/h2>\n\n\n\n<p><em>\u00ab&nbsp;En tant que fi\u00e8re Hawa\u00efenne, je me pr\u00e9occupe beaucoup de nos oc\u00e9ans, car le corail est une esp\u00e8ce essentielle, tant sur le plan culturel que scientifique. Dans le&nbsp;\u00ab\u00a0kumulipo\u00a0\u00bb hawa\u00efen (chant de la cr\u00e9ation), le polype corallien est le tout premier organisme cr\u00e9\u00e9 par le P\u00e8re-Ciel et la M\u00e8re-Terre. Nous consid\u00e9rons donc le corail comme notre anc\u00eatre originel et le respectons comme un \u00ab\u00a0kupuna\u00a0\u00bb, un a\u00een\u00e9 \u00bb, <\/em>ajoute Auli\u2019i Cravalho, productrice associ\u00e9e, actrice et d\u00e9fenseure de l\u2019environnement. <em>\u00ab&nbsp;Travailler avec la marque SHEBA\u00ae dans le cadre de ce programme de restauration et participer \u00e0 ce documentaire m\u2019a permis de m\u2019associer aux scientifiques, aux p\u00eacheurs locaux et aux plongeurs d\u2019Hawa\u00ef pour redonner \u00e0 ma communaut\u00e9 ce qu\u2019elle m\u2019a donn\u00e9, afin de contribuer \u00e0 la mise en \u0153uvre de cette solution cr\u00e9\u00e9e par l\u2019homme \u00e0 un probl\u00e8me cr\u00e9\u00e9 par l\u2019homme. \u00bb<\/em><\/p>\n\n\n\n<p>Aujourd&rsquo;hui, les r\u00e9cifs coralliens de la plan\u00e8te, souvent surnomm\u00e9s les \u00ab\u00a0for\u00eats tropicales de la mer\u00a0\u00bb, sont gravement menac\u00e9s. En effet, les scientifiques estiment que si aucune mesure n&rsquo;est prise maintenant, 90 % des r\u00e9cifs tropicaux pourraient dispara\u00eetre d&rsquo;ici 2043 (<a href=\"https:\/\/www.ipcc.ch\/sr15\/chapter\/chapter-3\/\">GIEC<\/a>). Cette disparition mettrait en p\u00e9ril 25 % de la vie marine mondiale et aurait un impact sur le milliard de personnes dans le monde qui b\u00e9n\u00e9ficie directement ou indirectement des services \u00e9cosyst\u00e9miques fournis par les r\u00e9cifs coralliens (<a href=\"https:\/\/coast.noaa.gov\/states\/fast-facts\/coral-reefs.html#:~:text=1%20Billion%20People,ecosystem%20services%20coral%20reefs%20provide.\">NOAA<\/a>).<\/p>\n\n\n\n<p>Le d\u00e9but du film s\u2019ouvre sur la r\u00e9ussite la plus connue du programme \u00e0 ce jour : la restauration du <a href=\"https:\/\/www.shebahopegrows.com\/the-reef-story\">r\u00e9cif HOPE <\/a>en Indon\u00e9sie. Ce r\u00e9cif a \u00e9t\u00e9 construit \u00e0 l&rsquo;aide d&rsquo;une invention simple mais r\u00e9volutionnaire &#8211; une structure en acier appel\u00e9e \u00ab\u00a0Reef Star\u00a0\u00bb &#8211; qui a permis de redonner vie \u00e0 un champ de coraux d\u00e9cim\u00e9s. Cette transformation est racont\u00e9e \u00e0 travers le regard de Samaila, un p\u00eacheur local de Bontosua, t\u00e9moin de la disparition des r\u00e9cifs coralliens, puis de leur retour florissant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un film sur les humains<\/h2>\n\n\n\n<p>Plus largement, \u00e0 travers les quatre sites de r\u00e9cifs coralliens, les spectateurs d\u00e9couvrent comment l&rsquo;\u00e9quipe du MSS, dirig\u00e9e par le professeur David Smith, travaille en partenariat avec les communaut\u00e9s c\u00f4ti\u00e8res et les ONG pour \u00e9tendre l&rsquo;op\u00e9ration \u00e0 l&rsquo;\u00e9chelle mondiale et maximiser son impact. Le film d\u00e9crit les \u00e9preuves ainsi que les r\u00e9ussites et l&rsquo;espoir que porte le programme. \u00c0 travers les t\u00e9moignages de b\u00e9n\u00e9voles locaux engag\u00e9s dans la pr\u00e9servation des r\u00e9cifs coralliens, le public d\u00e9couvre alors un projet devenu l\u2019un des plus vastes et ambitieux jamais entrepris dans ce domaine (<a href=\"https:\/\/www.canva.com\/design\/DAGM_pxq_L4\/kFlrem6w0_6GdKOvJZD__w\/view?utm_content=DAGM_pxq_L4&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=editor#1\">Rapport d&rsquo;impact du MSS, 2024<\/a>).<\/p>\n\n\n\n<p><em>\u00ab&nbsp;Lorsque j&rsquo;ai pris connaissance du travail du professeur David Smith et de son \u00e9quipe en Indon\u00e9sie avec \u00ab\u00a0HOPE Reef\u00a0\u00bb, j&rsquo;ai \u00e9t\u00e9 \u00e9merveill\u00e9. Mais rien ne m\u2019avait pr\u00e9par\u00e9 \u00e0 l\u2019exp\u00e9rience v\u00e9cue sur place, en voyant directement comment ces communaut\u00e9s marines s\u2019unissent pour restaurer les r\u00e9cifs et transformer durablement leur environnement, aussi bien sous l\u2019oc\u00e9an qu\u2019\u00e0 sa surface \u00bb,<\/em> d\u00e9clare le r\u00e9alisateur Stephen Shearman. <em>\u00ab&nbsp;C&rsquo;est pourquoi \u00ab\u00a0Reef Builders\u00a0\u00bb est avant tout un film sur les humains. En racontant les histoires \u00e9mouvantes, parfois bouleversantes de ces b\u00e2tisseurs de r\u00e9cifs, mon objectif est que le public cr\u00e9e, lui aussi, un lien humain avec nos r\u00e9cifs coralliens.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un espoir grandissant \u00e0 l\u2019\u00e9chelle mondiale<\/h2>\n\n\n\n<p>Jusqu&rsquo;\u00e0 pr\u00e9sent, l&rsquo;\u00e9quipe MSS a collabor\u00e9 avec ses partenaires pour installer plus de 87 000 \u00ab\u00a0Reef Stars\u00a0\u00bb, auxquelles sont attach\u00e9s environ 1,3 million de coraux (<a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.canva.com%2Fdesign%2FDAGM_pxq_L4%2FkFlrem6w0_6GdKOvJZD__w%2Fview%3Futm_content%3DDAGM_pxq_L4%26utm_campaign%3Ddesignshare%26utm_medium%3Dlink%26utm_source%3Deditor%231&amp;data=05%7C02%7CLouisa.Ferguson%40edelman.com%7Cdaac154a7f19443a1cf508dd4b783ab3%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C638749702517161654%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=rVxngMA%2FUvNa1dwpNFTIn6XAkRqvP4WglP6OsPBQWUI%3D&amp;reserved=0\">MSS Impact Report, 2024, <\/a>p23).<\/p>\n\n\n\n<p><em>\u00ab&nbsp;En tant que marque, nous disposons d&rsquo;une plateforme d\u2019envergure mondiale, et nous sommes conscients de notre responsabilit\u00e9 \u00e0 l\u2019utiliser pour encourager un changement positif&nbsp;\u00bb,<\/em> a d\u00e9clar\u00e9 Mindy Barry, vice-pr\u00e9sidente mondiale du marketing pour la marque SHEBA<em>\u00ae<\/em>. <em>\u00ab&nbsp;La sortie de \u00ab\u00a0Reef Builders\u00a0\u00bb repr\u00e9sente une \u00e9tape majeure dans la mission de notre programme Sheba Hope Grows\u2122. \u00c0 travers ce documentaire, nous souhaitons sensibiliser et inspirer les gens sur les menaces qui p\u00e8sent sur les coraux et leur r\u00f4le essentiel dans notre vie quotidienne.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>\u00ab\u00a0Reef Builders\u00a0\u00bb sera disponible en streaming dans le monde entier le 14 avril sur Prime Video. Plus d\u2019informations sur le documentaire et le programme Sheba Hope Grows\u2122 sont disponibles sur le site web <a href=\"https:\/\/www.shebahopegrows.com\/\">ShebaHopeGrows.com<\/a>, ou encore sur les comptes Instagram de <a href=\"https:\/\/www.instagram.com\/shebabrandus\">Sheba<\/a> et <a href=\"https:\/\/www.instagram.com\/shebahopegrows\">Sheba Hope Grows<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reef Builders Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SkbSbrjQVps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le documentaire \u00ab Reef Builders \u00bb, retra\u00e7ant le programme Sheba Hope Grows qui fait partie de l&rsquo;un des plus vastes programmes de restauration des r\u00e9cifs, est sorti le 14 avril sur Prime Video. <\/p>\n","protected":false},"author":3,"featured_media":116995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[564],"topic":[373,318],"region":[],"class_list":["post-117001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-durabilite","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le documentaire \u00ab Reef Builders \u00bb 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