{"id":117303,"date":"2025-04-23T12:41:47","date_gmt":"2025-04-23T10:41:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117303"},"modified":"2025-04-23T12:41:49","modified_gmt":"2025-04-23T10:41:49","slug":"danone-demarre-2025-en-force-dans-toutes-les-categories","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-demarre-2025-en-force-dans-toutes-les-categories\/","title":{"rendered":"Danone d\u00e9marre 2025 en force dans toutes les cat\u00e9gories"},"content":{"rendered":"\n<p><strong>Danone <\/strong>a bien commenc\u00e9 2025 : le g\u00e9ant fran\u00e7ais de l&rsquo;alimentation a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 6,8 milliards d&rsquo;euros au premier trimestre, ce qui repr\u00e9sente une croissance comparable de 4,3 %. \u00ab Nous avons pris un bon d\u00e9part dans toutes les cat\u00e9gories \u00bb, a d\u00e9clar\u00e9 Antoine de Saint-Affrique, PDG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une croissance diversifi\u00e9e<\/h2>\n\n\n\n<p>La croissance du chiffre d&rsquo;affaires est attribuable \u00e0 la fois \u00e0 un mix de volumes (+1,9 %) et \u00e0 des augmentations de prix (+2,4 %), ce qui indique que les consommateurs sont pr\u00eats \u00e0 acheter davantage malgr\u00e9 des prix l\u00e9g\u00e8rement plus \u00e9lev\u00e9s. La croissance comparable (9,9 %) a \u00e9t\u00e9 particuli\u00e8rement remarquable en Chine, en Asie du Nord et en Oc\u00e9anie, gr\u00e2ce aux aliments m\u00e9dicaux et \u00e0 la forte performance de la marque de produits laitiers Mizone au Japon.<\/p>\n\n\n\n<p>Les produits sains se sont bien comport\u00e9s partout, avec la marque de yaourt Oikos qui a obtenu des r\u00e9sultats particuli\u00e8rement bons en Am\u00e9rique du Nord et une croissance du chiffre d&rsquo;affaires de 2 % en Europe gr\u00e2ce \u00e0 des marques telles qu&rsquo;Alpro, YoPro et Actimel. Les ventes de produits laitiers (EDP), bien qu&rsquo;en baisse de 2,7 % sur une base d\u00e9clar\u00e9e, ont augment\u00e9 de 3,7 % sur une base comparable. Les aliments sp\u00e9cialis\u00e9s ont augment\u00e9 de 5,3 %, principalement gr\u00e2ce \u00e0 la demande croissante d&rsquo;aliments m\u00e9dicaux et de nourriture pour b\u00e9b\u00e9s. Le segment des eaux a progress\u00e9 de 4,1 %.<\/p>\n\n\n\n<p>Danone confirme ses pr\u00e9visions pour 2025 : une croissance du chiffre d&rsquo;affaires comprise entre 3 % et 5 % en donn\u00e9es comparables, avec une croissance plus rapide du r\u00e9sultat d&rsquo;exploitation. L&rsquo;entreprise se montre optimiste pour le reste de l&rsquo;ann\u00e9e, aid\u00e9e par l&rsquo;innovation scientifique, une approche centr\u00e9e sur le client et une empreinte de distribution plus large.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone a bien commenc\u00e9 2025 : le g\u00e9ant fran\u00e7ais de l&rsquo;alimentation a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 6,8 milliards d&rsquo;euros au premier trimestre, ce qui repr\u00e9sente une croissance comparable de 4,3 %. \u00ab Nous avons pris un bon d\u00e9part dans toutes les cat\u00e9gories \u00bb, a d\u00e9clar\u00e9 Antoine de Saint-Affrique, PDG.<\/p>\n","protected":false},"author":5,"featured_media":104680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[159],"topic":[386,266],"region":[342],"class_list":["post-117303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-danone","topic-fmcg","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone d\u00e9marre 2025 en force dans toutes les cat\u00e9gories - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Danone a bien commenc\u00e9 2025 : le g\u00e9ant de l&#039;alimentation a r\u00e9alis\u00e9 un chiffre d&#039;affaires de 6,8 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