{"id":117406,"date":"2025-04-24T11:43:08","date_gmt":"2025-04-24T09:43:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117406"},"modified":"2025-04-24T11:43:09","modified_gmt":"2025-04-24T09:43:09","slug":"gucci-enfonce-kering-encore-plus-dans-labime","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/gucci-enfonce-kering-encore-plus-dans-labime\/","title":{"rendered":"Gucci enfonce Kering encore plus dans l’ab\u00eeme"},"content":{"rendered":"\n

Kering <\/strong>a connu un premier trimestre particuli\u00e8rement difficile. C’est surtout Gucci<\/strong>, longtemps le moteur du groupe de luxe fran\u00e7ais, qui est en train d’imploser. L’arriv\u00e9e d’un nouveau directeur artistique devrait permettre de redresser la barre.<\/p>\n\n\n\n

Un quart de chiffre d’affaires en moins<\/h2>\n\n\n\n

Le chiffre d’affaires de Kering a chut\u00e9 de 14 %, \u00e0 3,88 milliards d’euros. C’est beaucoup plus que la baisse de 3% du chiffre d’affaires de son rival<\/a> LVMH, maison m\u00e8re de Louis Vuitton et Dior, entre autres. Le fleuron Gucci, qui repr\u00e9sente plus de 40 % des ventes du groupe Kerings, a m\u00eame vu son chiffre d’affaires trimestriel chuter de 24 %, \u00e0 1,57 milliard d’euros.<\/p>\n\n\n\n

Mais Gucci n’est pas le seul \u00e0 chuter. Yves Saint Laurent a vu son chiffre d’affaires chuter de 8 %, \u00e0 679 millions d’euros. Les autres maisons telles que Balenciaga et Alexander McQueen ont baiss\u00e9 de 11 %. Seule Bottega Veneta a r\u00e9ussi \u00e0 terminer sur une note positive, avec une croissance de 4 %.<\/p>\n\n\n\n

Au niveau r\u00e9gional, c’est en Asie-Pacifique que Kering a \u00e9t\u00e9 le plus durement touch\u00e9, avec une baisse des ventes de 25 %. Cette contraction refl\u00e8te le ralentissement \u00e9conomique en cours en Chine, qui est traditionnellement un march\u00e9 de croissance cl\u00e9 pour les produits de luxe.<\/p>\n\n\n\n

Le deuxi\u00e8me trimestre reste n\u00e9gatif<\/h2>\n\n\n\n

Pour pr\u00e9server les marges, la directrice financi\u00e8re Armelle Poulou a annonc\u00e9 que Kering mise sur des hausses de prix. Parall\u00e8lement, le groupe continue de fermer des boutiques – 25 au premier trimestre, dont 10 boutiques Gucci. Gucci compte aujourd’hui 1 788 points de vente dans le monde. Poulou a \u00e9galement pr\u00e9venu que le deuxi\u00e8me trimestre serait marqu\u00e9 par une nouvelle baisse des ventes d’au moins 10 %, m\u00eame si la seconde moiti\u00e9 de l’ann\u00e9e devrait \u00eatre marqu\u00e9e par une am\u00e9lioration.<\/p>\n\n\n\n

Demna Gvasalia, le nouveau directeur artistique de Gucci, devrait y contribuer. Il succ\u00e8de \u00e0 Sabato De Sarno, qui n’est rest\u00e9 que deux ans \u00e0 la t\u00eate de la marque<\/a>. Sa premi\u00e8re collection est attendue pour septembre, mais les march\u00e9s sont particuli\u00e8rement sceptiques quant \u00e0 sa nomination. Le PDG Fran\u00e7ois-Henri Pinault reste n\u00e9anmoins optimiste : \u00ab Nous sommes tr\u00e8s vigilants pour surmonter les turbulences macro\u00e9conomiques \u00bb.<\/p>\n\n\n\n

Contrairement aux performances de Kering et de LVMH, Herm\u00e8s a enregistr\u00e9 une croissance de son chiffre d’affaires de 7,2 % au premier trimestre 2025, \u00e0 4,13 milliards d’euros. Gr\u00e2ce \u00e0 cette croissance, bien qu’inf\u00e9rieure \u00e0 celle du trimestre pr\u00e9c\u00e9dent (18%), Herm\u00e8s a d\u00e9tr\u00f4n\u00e9 ce mois-ci LVMH du tr\u00f4ne en tant que plus grand groupe de luxe au monde<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kering a connu un premier trimestre particuli\u00e8rement difficile. C’est surtout Gucci, longtemps le moteur du groupe de luxe fran\u00e7ais, qui est en train d’imploser. L’arriv\u00e9e d’un nouveau directeur artistique devrait permettre de redresser la barre.<\/p>\n","protected":false},"author":5,"featured_media":50227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[801,705],"topic":[266],"region":[342],"class_list":["post-117406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-gucci","company-kering","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"\nGucci enfonce Kering encore plus dans l'ab\u00eeme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kering a connu un premier trimestre particuli\u00e8rement difficile. 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