{"id":117466,"date":"2025-04-24T20:12:00","date_gmt":"2025-04-24T18:12:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117466"},"modified":"2025-04-24T20:12:02","modified_gmt":"2025-04-24T18:12:02","slug":"les-ventes-de-carrefour-legerement-sous-pression-en-france-et-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-ventes-de-carrefour-legerement-sous-pression-en-france-et-en-belgique\/","title":{"rendered":"Les ventes de Carrefour l\u00e9g\u00e8rement sous pression en France et en Belgique"},"content":{"rendered":"\n

Les chiffres mitig\u00e9s de Carrefour<\/strong> en Europe au premier trimestre sont compens\u00e9s par les bons r\u00e9sultats de l’Am\u00e9rique latine. Le distributeur continue d’investir dans les baisses de prix, les marques maison, le commerce \u00e9lectronique et la satisfaction de la client\u00e8le.<\/p>\n\n\n\n

Des clients satisfaits<\/h2>\n\n\n\n

Avec une croissance des ventes comparables de 2,9% \u00e0 22,7 milliards d’euros au premier trimestre 2025, Carrefour r\u00e9pond globalement aux attentes, mais derri\u00e8re ce chiffre se cachent des tendances divergentes. Sur son march\u00e9 domestique fran\u00e7ais, les ventes comparables ont baiss\u00e9 de 1,7 %, en raison d’un recul de 1,3 % dans l’alimentaire et de 6,2 % dans le non-alimentaire. Pourtant, le d\u00e9taillant y gagne des parts de march\u00e9 et son NPS, l’indicateur de satisfaction de la client\u00e8le, est en hausse. L’entreprise attend beaucoup de son nouveau programme de fid\u00e9lisation \u00ab Club Carrefour \u00bb<\/a> et continue d’investir dans des vagues de baisses de prix.<\/p>\n\n\n\n

Les ventes comparables ont \u00e9galement baiss\u00e9 en Belgique, de 1,1 %. Le march\u00e9 belge reste caract\u00e9ris\u00e9 par une concurrence f\u00e9roce et par les effets de l’ouverture des magasins le dimanche, indique le communiqu\u00e9. La gr\u00e8ve g\u00e9n\u00e9rale nationale de fin mars a \u00e9galement eu un impact sur les ventes. \u00ab Dans ce contexte exigeant, Carrefour poursuit avec d\u00e9termination son ambitieuse politique commerciale et financi\u00e8re en continuant, entre autres, son programme d’investissement en comp\u00e9titivit\u00e9. Ainsi, Carrefour parvient aussi \u00e0 afficher des niveaux de satisfaction client recours dans tous les formats \u00bb, peut-on lire.<\/p>\n\n\n\n

Initiatives strat\u00e9giques<\/h2>\n\n\n\n

Ailleurs en Europe, le d\u00e9taillant a enregistr\u00e9 des r\u00e9sultats variables. Il s’est bien comport\u00e9 en Espagne, o\u00f9 les ventes ont augment\u00e9 de 1,4 %, et en Roumanie, o\u00f9 la progression a \u00e9t\u00e9 de 2,7 %. Les performances de la cha\u00eene en Italie (-1,7 %) et en Pologne (-1,9 %) ont \u00e9t\u00e9 plus difficiles. Les meilleures nouvelles sont venues d’Am\u00e9rique latine : au Br\u00e9sil, les ventes ont augment\u00e9 de 5,4 %, principalement gr\u00e2ce aux bonnes performances de l\u2019enseigne discount Atacad\u00e3o. En Argentine, la croissance a m\u00eame atteint 51,5 %.<\/p>\n\n\n\n

Les initiatives strat\u00e9giques continuent de porter leurs fruits, selon la soci\u00e9t\u00e9. La part des produits \u00e0 marque Carrefour dans le chiffre d’affaires continue d’augmenter : elle s’\u00e9l\u00e8ve d\u00e9sormais \u00e0 38 %, contre 37 % il y a un an. Les ventes brutes du commerce \u00e9lectronique (GMV) ont augment\u00e9 de 19 %. Le NPS a progress\u00e9 de 3 % gr\u00e2ce \u00e0 l’am\u00e9lioration de l’image prix. Alexandre Bompard, PDG de l’entreprise, constate que les efforts d\u00e9ploy\u00e9s en faveur du pouvoir d’achat et de la satisfaction des clients portent leurs fruits et confirme les perspectives financi\u00e8res pour l’ensemble de l’ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les chiffres mitig\u00e9s de Carrefour en Europe au premier trimestre sont compens\u00e9s par les bons r\u00e9sultats de l’Am\u00e9rique latine. Le distributeur continue d’investir dans les baisses de prix, les marques maison, le commerce \u00e9lectronique et la satisfaction de la client\u00e8le. <\/p>\n","protected":false},"author":3,"featured_media":117463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[266],"region":[],"class_list":["post-117466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLes ventes de Carrefour l\u00e9g\u00e8rement sous pression en France et en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les chiffres mitig\u00e9s de Carrefour en Europe au premier trimestre sont compens\u00e9s par les bons 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