{"id":117477,"date":"2025-04-25T10:01:35","date_gmt":"2025-04-25T08:01:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117477"},"modified":"2025-04-25T10:01:38","modified_gmt":"2025-04-25T08:01:38","slug":"fnac-darty-a-la-recherche-de-croissance-avec-un-nouveau-plan-strategique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-a-la-recherche-de-croissance-avec-un-nouveau-plan-strategique\/","title":{"rendered":"Fnac Darty \u00e0 la recherche de croissance avec un nouveau plan strat\u00e9gique"},"content":{"rendered":"\n

L’acquisition de l’Italien Unieuro <\/strong>a donn\u00e9 un s\u00e9rieux coup de pouce \u00e0 Fnac Darty<\/strong>, mais sans cette expansion, le dernier trimestre fut une autre histoire. En excluant l’acquisition, le chiffre d’affaires a l\u00e9g\u00e8rement baiss\u00e9.<\/p>\n\n\n\n

L’Europe du Sud compense le d\u00e9clin<\/h2>\n\n\n\n

Le groupe de distribution fran\u00e7ais Fnac Darty a connu un d\u00e9but d’exercice 2025 remarquable, avec un chiffre d’affaires en hausse de 29 % au premier trimestre. Cependant, cette augmentation est enti\u00e8rement attribuable \u00e0 l’acquisition d’Unieuro, leader du march\u00e9 italien de l’\u00e9lectronique<\/a> grand public et de l’\u00e9lectrom\u00e9nager, \u00e0 la fin de l’ann\u00e9e 2024.<\/p>\n\n\n\n

Le chiffre d’affaires de la zone hors France – comprenant l’Italie, la Belgique, le Portugal, l’Espagne et la Suisse – s’\u00e9l\u00e8ve \u00e0 942 millions d’euros, en hausse de 0,4 % \u00e0 p\u00e9rim\u00e8tre constant. L’Italie se distingue avec une croissance de 1,4 %. En revanche, la Belgique a enregistr\u00e9 une baisse de 3,6 %, sous la pression d’une concurrence persistante.<\/p>\n\n\n\n

Sur le march\u00e9 int\u00e9rieur fran\u00e7ais, les ventes ont baiss\u00e9 de 2,6 % en termes r\u00e9els pour atteindre 1,372 milliard d’euros. La fermeture de six magasins, dont la succursale embl\u00e9matique des Champs-\u00c9lys\u00e9es, a pes\u00e9 lourdement sur les chiffres.<\/p>\n\n\n\n

Les petits appareils m\u00e9nagers en hausse<\/h2>\n\n\n\n

En ce qui concerne les produits, les petits appareils m\u00e9nagers en particulier se portent bien, tout comme les gros appareils m\u00e9nagers en Italie. En revanche, les produits technologiques tels que les smartphones ont vu leurs volumes diminuer, et l’absence de grandes nouveaut\u00e9s dans le secteur des jeux a \u00e9galement emp\u00each\u00e9 les ventes de progresser.<\/p>\n\n\n\n

Le PDG Enrique Martinez reste n\u00e9anmoins optimiste et pr\u00e9voit toujours une croissance d’environ 5 % du r\u00e9sultat op\u00e9rationnel courant, hors Unieuro. Le fait que Fnac Darty doive payer une amende de 109 millions d’euros<\/a> \u00e0 l’autorit\u00e9 fran\u00e7aise de la concurrence pour fixation des prix ne semble pas d\u00e9ranger.<\/p>\n\n\n\n

Le 11 juin, l’entreprise pr\u00e9sentera un nouveau plan strat\u00e9gique, qui comprendra aussi des objectifs \u00e0 terme pour Unieuro. Reste \u00e0 savoir comment, en dehors de la pouss\u00e9e temporaire d’acquisitions, le groupe fran\u00e7ais esp\u00e8re stimuler la croissance de mani\u00e8re structurelle.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’acquisition de l’Italien Unieuro a donn\u00e9 un s\u00e9rieux coup de pouce \u00e0 Fnac Darty, mais sans cette expansion, le dernier trimestre fut une autre histoire. En excluant l’acquisition, le chiffre d’affaires a l\u00e9g\u00e8rement baiss\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":91316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[43],"company":[511],"topic":[266],"region":[342],"class_list":["post-117477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","extra-plus","company-fnac","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"\nFnac Darty \u00e0 la recherche de croissance avec un nouveau plan strat\u00e9gique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'acquisition d'Unieuro a donn\u00e9 un s\u00e9rieux coup de pouce \u00e0 Fnac Darty, mais sans l'expansion, le dernier trimestre fut une autre 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