{"id":11754,"date":"2016-01-14T09:46:02","date_gmt":"2016-01-14T09:46:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/le-webshop-neckermanncom-ouvre-des-magasins-physiques\/"},"modified":"2016-01-14T09:46:02","modified_gmt":"2016-01-14T09:46:02","slug":"le-webshop-neckermanncom-ouvre-des-magasins-physiques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-webshop-neckermanncom-ouvre-des-magasins-physiques\/","title":{"rendered":"Le webshop Neckermann.com ouvre des magasins physiques"},"content":{"rendered":"<h2>13 points de retrait et de service (pour commencer)<\/h2>\n<p>Des webshops ouvrant des magasins physiques, la tendance n\u2019est pas nouvelle. Neckermann.com a d\u00e9cid\u00e9, lui aussi, de suivre le mouvement. Hier le directeur Bas Pieper annon\u00e7ait la reprise de huit magasins de Kijkshop aux Pays-Bas et de cinq points de vente DepotPlus en Belgique.<\/p>\n<p>L\u2019objectif est de transformer ces 13 magasins en points de retrait et de service, bien que Pieper esp\u00e8re que les clients venant retirer leurs commandes online, en profitent pour faire d\u2019autres achats. Les magasins proposeront une partie de l\u2019assortiment habituel de Neckermann, compl\u00e9t\u00e9 par l\u2019offre du webshop D5 Avenue. Les v\u00eatements et les meubles seront disponibles uniquement en ligne.<\/p>\n<p>La cha\u00eene commence par 13 magasins, mais d\u2019ici deux ans des dizaines de commerces devraient afficher le nom de l\u2019ancienne entreprise de vente par correspondance sur leur fa\u00e7ade. Pour ce faire l\u2019investisseur am\u00e9ricain Readen fournira les moyens n\u00e9cessaires (aucun montant pr\u00e9cis n\u2019a \u00e9t\u00e9 \u00e9voqu\u00e9).<\/p>\n<p>Neckermann.com Benelux, v\u00e9p\u00e9ciste autrefois tr\u00e8s populaire, a fait faillite en 2014, mais a b\u00e9n\u00e9fici\u00e9 <a href=\"fr\/f-m-tail\/item\/18847-apr%C3%A8s-la-faillite-neckermanncom-benelux-annonce-une-nouvelle-relance\" target=\"_blank\" rel=\"noopener\">d\u2019une relance sous forme r\u00e9duite<\/a>. Deux ans plus t\u00f4t <a href=\"fr\/f-m-tail\/item\/14425-la-branche-benelux-de-neckermann-%C3%A9chappe-aux-probl%C3%A8mes-allemands\" target=\"_blank\" rel=\"noopener\">Neckermann.com Allemagne avait d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9clar\u00e9 en faillite<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>13 points de retrait et de service (pour commencer) Des webshops ouvrant des magasins physiques, la tendance n\u2019est pas nouvelle. Neckermann.com a d\u00e9cid\u00e9, lui aussi, de suivre le mouvement. Hier le directeur Bas Pieper annon\u00e7ait la reprise de huit magasins de Kijkshop aux Pays-Bas et de cinq points de vente DepotPlus en Belgique. L\u2019objectif est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le webshop Neckermann.com ouvre des magasins physiques - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-webshop-neckermanncom-ouvre-des-magasins-physiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le webshop Neckermann.com ouvre des magasins physiques - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"13 points de retrait et de service (pour commencer) Des webshops ouvrant des magasins physiques, la tendance n\u2019est pas nouvelle. Neckermann.com a d\u00e9cid\u00e9, lui aussi, de suivre le mouvement. Hier le directeur Bas Pieper annon\u00e7ait la reprise de huit magasins de Kijkshop aux Pays-Bas et de cinq points de vente DepotPlus en Belgique. 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