{"id":117576,"date":"2025-04-28T12:17:57","date_gmt":"2025-04-28T10:17:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117576"},"modified":"2025-04-28T12:17:59","modified_gmt":"2025-04-28T10:17:59","slug":"pourquoi-ihpo-sappelle-le-colruyt-de-lelectromenager","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/pourquoi-ihpo-sappelle-le-colruyt-de-lelectromenager\/","title":{"rendered":"Pourquoi IHPO s&rsquo;appelle le \u00ab Colruyt de l&rsquo;\u00e9lectrom\u00e9nager \u00bb"},"content":{"rendered":"\n<p>Le discounter <strong>IHPO<\/strong> a ouvert samedi dernier un quinzi\u00e8me magasin \u00e0 Herstal. Le d\u00e9taillant garantit les prix les plus bas pour les grandes marques d&rsquo;\u00e9lectrom\u00e9nager aux acheteurs qui viennent chercher eux-m\u00eames leurs appareils.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Sacrifier le confort pour faire une bonne affaire&nbsp;\u00bb<\/h2>\n\n\n\n<p>IHPO, un nom connu dans la r\u00e9gion bruxelloise depuis plus de 35 ans, s&rsquo;est d\u00e9velopp\u00e9 plus fortement vers la Wallonie ces derni\u00e8res ann\u00e9es. Tout r\u00e9cemment, le quinzi\u00e8me magasin de la cha\u00eene a ouvert ses portes \u00e0 Herstal, pr\u00e8s de Li\u00e8ge. Le mod\u00e8le d&rsquo;entreprise du d\u00e9taillant est particulier : 75 % des clients d&rsquo;IHPO viennent chercher eux-m\u00eames leur gros \u00e9lectrom\u00e9nager dans un magasin. Ils paient ainsi un prix nettement inf\u00e9rieur \u00e0 celui pratiqu\u00e9 en ligne. En effet, les grandes plateformes qui proposent la livraison gratuite int\u00e8grent dans leurs prix des co\u00fbts logistiques \u00e9lev\u00e9s, explique le discounter.<\/p>\n\n\n\n<p>Le fait que le d\u00e9taillant r\u00e9duise autant que possible les co\u00fbts inutiles est \u00e9vident dans ses magasins : ils ressemblent \u00e0 des hangars, sans chauffage, sans air conditionn\u00e9, sans pr\u00e9sentoirs. Les marchandises sont sur des palettes, les t\u00e9l\u00e9viseurs ne sont pas expos\u00e9s et restent dans leurs bo\u00eetes d&#8217;emballage. \u00ab En venant chez IHPO vous sacrifiez un peu de votre confort pour faire une bonne affaire \u00bb, peut-on lire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uniquement des grandes marques<\/h2>\n\n\n\n<p>L&rsquo;entreprise ne l\u00e9sine pas sur le service et le conseil : les employ\u00e9s sont form\u00e9s pour expliquer aux clients que le choix d&rsquo;une machine \u00e0 laver d\u00e9pend principalement du type de v\u00eatements que l&rsquo;on porte, par exemple. De plus, IHPO ne vend que des grandes marques qui garantissent un bon service apr\u00e8s-vente.<\/p>\n\n\n\n<p>Car IHPO \u00e9met des r\u00e9serves sur les marques priv\u00e9es chinoises des grandes cha\u00eenes : \u00ab Notre m\u00e9tier est de proposer des bonnes affaires \u00e0 nos clients. La qualit\u00e9 de fabrication des appareils premiers prix est inqui\u00e9tante, chacun peut s\u2019en rendre compte en retirant le panneau arri\u00e8re d\u2019une machine \u00e0 laver. Nous voulons vendre des appareils qui durent dix ans sans probl\u00e8me et dont la marque est capable de fournir un service apr\u00e8s-vente de qualit\u00e9 \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter IHPO a ouvert samedi dernier un quinzi\u00e8me magasin \u00e0 Herstal. Le d\u00e9taillant garantit les prix les plus bas pour les grandes marques d&rsquo;\u00e9lectrom\u00e9nager aux acheteurs qui viennent chercher eux-m\u00eames leurs appareils. <\/p>\n","protected":false},"author":3,"featured_media":117574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[43],"company":[1679],"topic":[276],"region":[226],"class_list":["post-117576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","extra-plus","company-ihpo","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi IHPO s&#039;appelle le \u00ab Colruyt de l&#039;\u00e9lectrom\u00e9nager \u00bb - 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