\u00e0 603 millions de livres sterling<\/a> (793 millions d\u2019euros). Les moindres performances durant cette p\u00e9riode s\u2019expliquent avant tout par le recul des ventes \u00e0 Hong Kong et Macao. Les magasins de Hong Kong ont vu leur chiffre d\u2019affaires chuter de 20%. En excluant les r\u00e9sultats de Hong Kong et Macao, le chiffre d\u2019affaires de Burberry aurait progress\u00e9 de 3%. Par contre au Japon les ventes ont augment\u00e9 de plus de moiti\u00e9, gr\u00e2ce \u00e0 l\u2019ouverture d\u2019un nouveau magasin.<\/p>\nLe recul des ventes \u00e0 Hong Kong est li\u00e9 au fait que les touristes chinois y d\u00e9pensent de moins en moins. Les touristes repr\u00e9sentent environ 40% du chiffre d\u2019affaires total de Burberry et un tiers des touristes proviennent de la r\u00e9gion Asie-Pacifique.<\/p>\n
En Europe les r\u00e9sultats sont mitig\u00e9s. Alors qu\u2019en Italie et en Espagne le chiffre d\u2019affaires a grimp\u00e9 de plus de 20%, en France par contre il est question d\u2019un recul. Sur son march\u00e9 domestique britannique, le groupe de luxe \u00e9prouve \u00e9galement quelques difficult\u00e9s, l\u00e0 aussi en raison de la baisse du nombre de touristes venant d\u2019Asie et du Moyen-Orient.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Moins de touristes Au troisi\u00e8me trimestre, cl\u00f4tur\u00e9 le 31 d\u00e9cembre, le chiffre d\u2019affaires de Burberry s\u2019est \u00e9tabli \u00e0 603 millions de livres sterling (793 millions d\u2019euros). Les moindres performances durant cette p\u00e9riode s\u2019expliquent avant tout par le recul des ventes \u00e0 Hong Kong et Macao. Les magasins de Hong Kong ont vu leur chiffre d\u2019affaires […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\n
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