{"id":117699,"date":"2025-04-29T12:30:05","date_gmt":"2025-04-29T10:30:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117699"},"modified":"2025-04-29T12:30:06","modified_gmt":"2025-04-29T10:30:06","slug":"les-magasins-toychamp-poursuivront-leurs-activites-sous-le-nom-de-dreamland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/les-magasins-toychamp-poursuivront-leurs-activites-sous-le-nom-de-dreamland\/","title":{"rendered":"Les magasins ToyChamp poursuivront leurs activit\u00e9s sous le nom de DreamLand"},"content":{"rendered":"\n<p>\u00c0 partir de septembre 2025, les cha\u00eenes <strong>ToyChamp<\/strong> et <strong>DreamLand<\/strong> continueront \u00e0 fonctionner ensemble en Belgique et aux Pays-Bas sous la marque DreamLand. Cette marque sera dot\u00e9e d&rsquo;un nouveau logo et d&rsquo;une nouvelle interpr\u00e9tation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un nom qui sonne comme une cloche&nbsp;\u00bb<\/h2>\n\n\n\n<p>Apr\u00e8s avoir d\u00e9j\u00e0 rationalis\u00e9 les activit\u00e9s des cha\u00eenes de magasins ToyChamp et DreamLand en coulisses, la famille Nolmans prend une d\u00e9cision frappante : les deux organisations poursuivront leurs activit\u00e9s sous la marque DreamLand \u00e0 partir du mois de septembre, tant en Belgique qu&rsquo;aux Pays-Bas. Rien ne changera pour les magasins <strong>Intertoys<\/strong> : cette cha\u00eene continuera \u00e0 se d\u00e9velopper sur le march\u00e9 n\u00e9erlandais.<\/p>\n\n\n\n<p>\u00ab Nous n&rsquo;avons pas pris cette d\u00e9cision du jour au lendemain, nous avons longuement \u00e9tudi\u00e9 et valid\u00e9 diff\u00e9rents sc\u00e9narios avec les clients et les employ\u00e9s \u00bb, explique le CEO Koen Nolmans. \u00ab Mais DreamLand, surtout en Belgique, est un nom comme une cloche auquel de nombreux consommateurs attachent des valeurs positives. Il ne serait pas judicieux, pour des raisons purement \u00e9motionnelles, de d\u00e9cider de laisser ce nom dispara\u00eetre du march\u00e9 alors que l&rsquo;on a d\u00e9j\u00e0 tant investi dans son potentiel commercial. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau concept de magasin<\/h2>\n\n\n\n<p>Bien que le nom DreamLand soit conserv\u00e9, la marque fera l&rsquo;objet d&rsquo;une refonte compl\u00e8te, avec un nouveau logo, une nouvelle histoire et un nouveau concept de magasin. \u00c0 partir de d\u00e9but 2026, tous les magasins seront remodel\u00e9s pour mieux r\u00e9pondre aux besoins des consommateurs et leur offrir une exp\u00e9rience optimale.<\/p>\n\n\n\n<p>\u00ab Nous continuons \u00e0 croire fermement en l&rsquo;avenir de la vente physique de jouets, \u00e0 condition que le client soit au centre et qu&rsquo;une exp\u00e9rience soit propos\u00e9e qui fasse r\u00eaver les gens, les passionne et les inspire. Nous nous sommes d\u00e9lib\u00e9r\u00e9ment concentr\u00e9s sur ce point ces derni\u00e8res ann\u00e9es, et la marque DreamLand se pr\u00eate parfaitement \u00e0 l&rsquo;\u00e9laboration de ce concept \u00e0 l&rsquo;avenir \u00bb, a d\u00e9clar\u00e9 M. Nolmans.<\/p>\n\n\n\n<p>En 2023, ToyChamp a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/colruyt-group-vend-dreamland-a-toychamp\/\">acquis les trois quarts des actions<\/a> de DreamLand aupr\u00e8s de <strong>Colruyt Group<\/strong>. Depuis lors, le d\u00e9taillant s&rsquo;est d\u00e9velopp\u00e9 pour atteindre 92 magasins en Belgique et aux Pays-Bas, en partie <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/toychamp-et-jysk-reprennent-des-magasins-fun-en-faillite\/\">en int\u00e9grant 12 magasins<\/a> de <strong>Fun<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de septembre 2025, les cha\u00eenes ToyChamp et DreamLand continueront \u00e0 fonctionner ensemble en Belgique et aux Pays-Bas sous la marque DreamLand. Cette marque sera dot\u00e9e d&rsquo;un nouveau logo et d&rsquo;une nouvelle interpr\u00e9tation.<\/p>\n","protected":false},"author":3,"featured_media":100557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[1493],"extra":[44],"company":[1031,1142],"topic":[488],"region":[324],"class_list":["post-117699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","people-koen-nolmans","extra-hot","company-dreamland","company-toychamp","topic-marketing","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les magasins ToyChamp poursuivront leurs activit\u00e9s sous le nom de DreamLand - RetailDetail BE<\/title>\n<meta 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