{"id":117845,"date":"2025-04-30T12:51:03","date_gmt":"2025-04-30T10:51:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117845"},"modified":"2025-04-30T12:51:05","modified_gmt":"2025-04-30T10:51:05","slug":"starbucks-narrive-pas-a-sortir-du-marasme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-narrive-pas-a-sortir-du-marasme\/","title":{"rendered":"Starbucks n&rsquo;arrive pas \u00e0 sortir du marasme"},"content":{"rendered":"\n<p>La cha\u00eene am\u00e9ricaine de caf\u00e9s <strong>Starbucks<\/strong> voit ses ventes chuter une nouvelle fois et ses b\u00e9n\u00e9fices diminuer de moiti\u00e9. Pourtant, son CEO, Brian Niccol, reste persuad\u00e9 que son plan de redressement portera bient\u00f4t ses fruits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vague de licenciements<\/h2>\n\n\n\n<p>Avec un chiffre d&rsquo;affaires comparable en baisse de 1 % et un b\u00e9n\u00e9fice avant imp\u00f4ts en recul de 49 %, Starbucks a enregistr\u00e9 au premier trimestre des r\u00e9sultats inf\u00e9rieurs aux pr\u00e9visions des analystes. Les ventes ont baiss\u00e9 aux \u00c9tats-Unis et en Chine, alors qu&rsquo;elles ont progress\u00e9 ailleurs. Si les ventes totales ont n\u00e9anmoins augment\u00e9, c&rsquo;est uniquement gr\u00e2ce \u00e0 l&rsquo;expansion : la cha\u00eene compte d\u00e9sormais plus de 18 600 points de vente dans le monde.<\/p>\n\n\n\n<p>Starbucks est confront\u00e9e \u00e0 des chiffres d\u00e9cevants depuis un certain temps. C&rsquo;est pr\u00e9cis\u00e9ment pour cette raison que l&rsquo;entreprise <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-dirigeant-de-chipotle-doit-donner-plus-de-piquant-a-starbucks\/\">a fait appel au dirigeant de la cha\u00eene de restaurants tex-mex<\/a> <strong>Chipotle<\/strong>. Brian Niccol doit assainir la cha\u00eene de caf\u00e9s et la faire renouer avec la croissance. Il le fait d&rsquo;une main de fer : au d\u00e9but de l&rsquo;ann\u00e9e, il a annonc\u00e9 que l&rsquo;entreprise <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-supprime-plus-dun-millier-demplois-dans-le-monde-entier\/\">supprimerait 1 100 postes de direction<\/a> afin d&rsquo;am\u00e9liorer son efficacit\u00e9. Il s&rsquo;agit de la plus importante vague de licenciements de l&rsquo;histoire de l&rsquo;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus de baristas<\/h2>\n\n\n\n<p>Le dirigeant a modifi\u00e9 l&rsquo;agencement, a introduit un menu simplifi\u00e9, entre autres, et s&rsquo;est attaqu\u00e9 aux temps d&rsquo;attente excessifs dans les bars \u00e0 caf\u00e9. Aujourd&rsquo;hui, Starbucks souhaite \u00e0 nouveau engager davantage de baristas pour ses bars \u00e0 caf\u00e9. Ces derni\u00e8res ann\u00e9es, le d\u00e9taillant a mis l&rsquo;accent sur l&rsquo;automatisation, mais cela n&rsquo;a pas fonctionn\u00e9.<\/p>\n\n\n\n<p>Les interventions ne se traduisent donc pas par une am\u00e9lioration des chiffres pour l&rsquo;instant. Pourtant, le PDG reste fid\u00e8le \u00e0 son projet : \u00ab Nos r\u00e9sultats financiers ne refl\u00e8tent pas encore nos progr\u00e8s, mais notre plan \u201cBack to Starbucks\u201d est en plein essor \u00bb, a-t-il d\u00e9clar\u00e9 \u00e0 Bloomberg en commentant les chiffres. \u00ab Nous savons que nous allons remettre la croissance de l&rsquo;entreprise sur les rails.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene am\u00e9ricaine de caf\u00e9s Starbucks voit ses ventes chuter une nouvelle fois et ses b\u00e9n\u00e9fices diminuer de moiti\u00e9. Pourtant, son CEO, Brian Niccol, reste persuad\u00e9 que son plan de redressement portera bient\u00f4t ses fruits. <\/p>\n","protected":false},"author":3,"featured_media":56506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[316],"topic":[266],"region":[446],"class_list":["post-117845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-starbucks","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks n&#039;arrive pas \u00e0 sortir du marasme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene 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