{"id":118188,"date":"2025-05-07T10:25:13","date_gmt":"2025-05-07T08:25:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118188"},"modified":"2025-05-07T10:26:05","modified_gmt":"2025-05-07T08:26:05","slug":"zalando-entre-le-luxembourg-avec-sa-boutique-en-ligne-et-appli","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-entre-le-luxembourg-avec-sa-boutique-en-ligne-et-appli\/","title":{"rendered":"Zalando entre le Luxembourg avec sa boutique en ligne et appli"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>a ouvert ses portes num\u00e9riques au Luxembourg avec le lancement d\u2019un site web local et d\u2019une application. Le g\u00e9ant allemand de l&rsquo;e-commerce renforce ainsi sa pr\u00e9sence au Benelux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ligne directe vers les clients luxembourgeois<\/h2>\n\n\n\n<p>Les clients luxembourgeois ont d\u00e9sormais acc\u00e8s, via zalando.lu et l\u2019application mobile, \u00e0 toute la s\u00e9lection de produits. Fabio Baum, directeur g\u00e9n\u00e9ral Benelux &amp; Nordics, souligne \u00e9galement la disponibilit\u00e9 des points de retrait locaux et des conseils personnalis\u00e9s via un assistant IA. De plus, Le programme de fid\u00e9lit\u00e9 Zalando Plus est d\u00e9sormais disponible au Luxembourg.<\/p>\n\n\n\n<p>Pour accompagner le lancement, Zalando lance sa campagne printemps\/\u00e9t\u00e9 avec l\u2019actrice Sarah Jessica Parker et le chanteur italien Mahmood. Cette campagne sera suivie d\u2019une initiative locale mettant en avant des lieux embl\u00e9matiques du Luxembourg, soulignant ainsi la volont\u00e9 de l\u2019entreprise d\u2019inspirer les consommateurs \u00e0 travers du contenu pertinent localement.<\/p>\n\n\n\n<p>L&rsquo;expansion s\u2019inscrit dans la strat\u00e9gie plus large de Zalando visant \u00e0 offrir \u00ab une exp\u00e9rience de qualit\u00e9 sup\u00e9rieure \u00bb et \u00e0 renforcer sa position dans le segment lifestyle. Le site est disponible en fran\u00e7ais, allemand et anglais, ce qui renforce son accessibilit\u00e9. Pour les partenaires de marque, cela repr\u00e9sente \u00e9galement une nouvelle opportunit\u00e9 commerciale, leur permettant de vendre directement aux clients luxembourgeois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando a ouvert ses portes num\u00e9riques au Luxembourg avec le lancement d\u2019un site web local et d\u2019une application. Le g\u00e9ant allemand de l&rsquo;e-commerce renforce ainsi sa pr\u00e9sence au Benelux.<\/p>\n","protected":false},"author":5,"featured_media":91379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[287],"topic":[276],"region":[670],"class_list":["post-118188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-expansion","region-luxembourg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando entre le Luxembourg avec sa boutique en ligne et appli - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zalando a ouvert ses portes num\u00e9riques au Luxembourg avec le 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