{"id":118239,"date":"2025-05-07T16:58:34","date_gmt":"2025-05-07T14:58:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118239"},"modified":"2025-05-07T19:47:46","modified_gmt":"2025-05-07T17:47:46","slug":"cameleon-est-en-faillite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/cameleon-est-en-faillite\/","title":{"rendered":"Cameleon est en faillite"},"content":{"rendered":"\n<p><em>(Mise \u00e0 jour) <\/em>Apr\u00e8s plus de 30 ans, l&rsquo;histoire du d\u00e9taillant bruxellois <strong>Cameleon<\/strong> touche \u00e0 sa fin : le tribunal a d\u00e9clar\u00e9 la faillite. 46 employ\u00e9s perdront leur emploi.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de surprise<\/h2>\n\n\n\n<p>Le tribunal de l\u2019entreprise n\u00e9erlandophone de Bruxelles a mis fin \u00e0 la proc\u00e9dure de protection de Cameleon et l&rsquo;a d\u00e9clar\u00e9 en faillite, rapporte L&rsquo;Echo. La nouvelle n&rsquo;est pas une grande surprise.<\/p>\n\n\n\n<p>Depuis le mois de f\u00e9vrier, Cameleon se trouvait dans une proc\u00e9dure de r\u00e9organisation judiciaire &#8211; et ce n&rsquo;\u00e9tait pas la premi\u00e8re fois. La soci\u00e9t\u00e9 m\u00e8re, Rengo, \u00e9tait aux prises avec de lourdes pertes et des probl\u00e8mes de tr\u00e9sorerie, en raison de ventes d\u00e9cevantes et de frais de location excessifs. En plus, l&rsquo;entreprise <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/interview-cameleon-a-la-recherche-de-nouveaux-locaux-a-woluwe\/\">a d\u00fb chercher d&rsquo;urgence un nouveau site<\/a> \u00e0 Bruxelles : fin mars, elle a d\u00fb quitter ses locaux de Woluwe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aucun accord n&rsquo;a \u00e9t\u00e9 trouv\u00e9<\/h2>\n\n\n\n<p>\u00ab Apr\u00e8s une recherche longue et intensive de nouveaux locaux pour remplacer Woluwe et de ressources financi\u00e8res &#8211; y compris des n\u00e9gociations avec quatre banques, une tentative de campagne de crowdfunding, des discussions avec des investisseurs potentiels et des acheteurs potentiels, la direction et le personnel ont malheureusement d\u00fb jeter l&rsquo;\u00e9ponge \u00bb, a d\u00e9clar\u00e9 l&rsquo;entreprise dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<p>\u00ab Au cours des derniers mois, des pourparlers ont eu lieu avec un acheteur potentiel, dans le cadre desquels la moiti\u00e9 du personnel serait reprise et l&rsquo;acheteur potentiel disposait de locaux disponibles \u00e0 des conditions viables pour remplacer Woluwe. Malheureusement, aucun accord n&rsquo;a pu \u00eatre trouv\u00e9 avec le curateur \u00bb. Apr\u00e8s des discussions avec le curateur et le juge des faillites, il est apparu clairement qu&rsquo;il n&rsquo;y aurait pas de nouvelle offre de la part de l&rsquo;acheteur potentiel. \u00ab Il s&rsquo;agit l\u00e0 d&rsquo;une situation regrettable, qui a pour cons\u00e9quence que la piste d&rsquo;une vente de liquidation est d\u00e9sormais envisag\u00e9e \u00bb.\u00a0Les acheteurs potentiellement int\u00e9ress\u00e9s peuvent encore s&rsquo;adresser au curateur Maarten Bentein de Modo-Law.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nom \u00e9tabli<\/h2>\n\n\n\n<p>Depuis plus de 30 ans, Cam\u00e9l\u00e9on est un nom bien \u00e9tabli, avec une succursale \u00e0 Genval en plus de son magasin \u00e0 Woluwe-Saint-Lambert. Le d\u00e9taillant vendait des v\u00eatements, des chaussures et de la d\u00e9coration des saisons pr\u00e9c\u00e9dentes. Le propri\u00e9taire actuel <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/metamorphose-cameleon-rouvre-ses-portes-2\/\">a repris Cameleon en 2021<\/a> avec un mod\u00e8le innovant, dans lequel le gouvernement bruxellois a co-investi, tandis que trois partenaires commerciaux et 46 employ\u00e9s sont devenus actionnaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s plus de 30 ans, l&rsquo;histoire du d\u00e9taillant bruxellois Cameleon touche \u00e0 sa fin : le tribunal a d\u00e9clar\u00e9 la faillite. 46 employ\u00e9s perdront leur emploi.  <\/p>\n","protected":false},"author":3,"featured_media":53075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[44],"company":[288],"topic":[1085],"region":[413],"class_list":["post-118239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-hot","company-cameleon","topic-faillite","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cameleon est en faillite - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s plus de 30 ans, l&#039;histoire du d\u00e9taillant bruxellois Cameleon touche \u00e0 sa fin : le tribunal a d\u00e9clar\u00e9 la faillite.\" \/>\n<meta name=\"robots\" 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