{"id":118570,"date":"2025-05-13T15:18:42","date_gmt":"2025-05-13T13:18:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118570"},"modified":"2025-05-13T15:18:43","modified_gmt":"2025-05-13T13:18:43","slug":"decathlon-ouvre-un-magasin-dedie-au-running-a-bordeaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-ouvre-un-magasin-dedie-au-running-a-bordeaux\/","title":{"rendered":"Decathlon ouvre un magasin d\u00e9di\u00e9 au running \u00e0 Bordeaux"},"content":{"rendered":"\n<p>Le 14 mai, <strong>Decathlon <\/strong>ouvrira pour la premi\u00e8re fois \u00e0 Bordeaux un magasin enti\u00e8rement d\u00e9di\u00e9 \u00e0 la course \u00e0 pied, un sport en plein essor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Laboratoire<\/h2>\n\n\n\n<p>Le magasin Decathlon Running, d&rsquo;une surface de 160m\u00b2, propose des marques maison telles que Kiprun et Kalenji ainsi que des marques de renom telles que Asics, Hoka, Brooks et Mizuno. Le magasin compte plus de 120 r\u00e9f\u00e9rences. Les clients peuvent non seulement y acheter des chaussures et des v\u00eatements de sport, mais aussi faire analyser leur technique de course. Avec cette boutique, le d\u00e9taillant entend r\u00e9pondre aux besoins des coureurs plus exp\u00e9riment\u00e9s, qui sont moins bien servis par les marques traditionnelles.<\/p>\n\n\n\n<p>\u00ab Ce magasin est con\u00e7u pour offrir une exp\u00e9rience client in\u00e9dite, avec <a href=\"https:\/\/www.lebonbon.fr\/bordeaux\/news\/decathlon-running-bordeaux-ouverture-exclusivite-mondiale\/\">des services adapt\u00e9s aux passionn\u00e9s de running<\/a> \u00bb, a d\u00e9clar\u00e9 Decathlon dans un communiqu\u00e9 publi\u00e9 sur le site local Le Bonbon. \u00ab Bordeaux repr\u00e9sente un excellent laboratoire pour tester ce format, la pratique de la course a explos\u00e9 en Gironde depuis le Covid&nbsp;\u00bb. Le march\u00e9 fran\u00e7ais du running a connu une <a href=\"https:\/\/www.lsa-conso.fr\/decathlon-ouvre-un-magasin-dedie-au-running-a-bordeaux,460632\">croissance de 10 %<\/a> entre 2023 et 2024, selon le magazine sp\u00e9cialis\u00e9 LSA. Avec ce nouveau concept, Decathon capitalise donc intelligemment sur la popularit\u00e9 toujours croissante de la course \u00e0 pied.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 14 mai, Decathlon ouvrira pour la premi\u00e8re fois \u00e0 Bordeaux un magasin enti\u00e8rement d\u00e9di\u00e9 \u00e0 la course \u00e0 pied, un sport en plein essor. <\/p>\n","protected":false},"author":3,"featured_media":118566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[340],"region":[342],"class_list":["post-118570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-concept-de-magasin","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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\u00e0 Bordeaux un magasin enti\u00e8rement d\u00e9di\u00e9 \u00e0 la course \u00e0 pied, un sport en plein essor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-ouvre-un-magasin-dedie-au-running-a-bordeaux\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T13:18:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T13:18:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/decathlon-running-store-bordeaux.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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