{"id":118707,"date":"2025-05-15T11:34:42","date_gmt":"2025-05-15T09:34:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118707"},"modified":"2025-05-15T11:34:44","modified_gmt":"2025-05-15T09:34:44","slug":"moins-de-clients-chez-douglas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/moins-de-clients-chez-douglas\/","title":{"rendered":"Moins de clients chez Douglas"},"content":{"rendered":"\n

En raison des incertitudes \u00e9conomiques et politiques mondiales, Douglas<\/strong> souffre d’une baisse des visites dans les magasins et en ligne. Le d\u00e9taillant prend des mesures et s’attend \u00e0 une reprise du march\u00e9 des produits de beaut\u00e9 haut de gamme.<\/p>\n\n\n\n

Saisir les opportunit\u00e9s<\/h2>\n\n\n\n

La faible confiance des consommateurs affecte \u00e9galement Douglas. Au cours du dernier deuxi\u00e8me trimestre de son exercice bris\u00e9, le d\u00e9taillant a vu son chiffre d’affaires baisser de 2 % pour atteindre 939 millions d’euros. Dans les magasins, les ventes ont baiss\u00e9 de 0,1 %, tandis que les ventes en ligne ont baiss\u00e9 de 5,6 %. Le directeur g\u00e9n\u00e9ral, Sander van der Laan, a attribu\u00e9 ces chiffres \u00e0 la volatilit\u00e9 \u00e9conomique et politique accrue et a d\u00e9clar\u00e9 qu’il prenait des mesures pour stabiliser les ventes et garantir la rentabilit\u00e9.<\/p>\n\n\n\n

\u00ab Nous nous attendons \u00e0 ce que le paysage \u00e9conomique mondial, et donc le march\u00e9 de la beaut\u00e9 haut de gamme, se r\u00e9tablisse \u00e0 moyen terme. Et nous sommes bien pr\u00e9par\u00e9s pour saisir les opportunit\u00e9s qui se pr\u00e9senteront alors, \u00bb a d\u00e9clar\u00e9 le PDG, soulignant un premier semestre \u201crobuste\u201d, au cours duquel les ventes ont augment\u00e9 de 2,8 %, le b\u00e9n\u00e9fice d’exploitation de 11 % et le b\u00e9n\u00e9fice net de plus de 70 %.<\/p>\n\n\n\n

Le d\u00e9taillant continue d’investir dans l’expansion, avec 200 magasins suppl\u00e9mentaires pr\u00e9vus d’ici fin 2026, tandis que 400 magasins sont \u00e9galement en cours de r\u00e9novation. En Belgique, la cha\u00eene de parfumerie a r\u00e9cemment ouvert de nouvelles boutiques \u00e0 Gand et \u00e0 Anvers, suscitant un vif int\u00e9r\u00eat<\/a>, ce qui porte son total \u00e0 sept points de vente dans le pays. En juin, la cha\u00eene ouvrira \u00e9galement \u00e0 Roulers.<\/p>\n","protected":false},"excerpt":{"rendered":"

En raison des incertitudes \u00e9conomiques et politiques mondiales, Douglas souffre d’une baisse des visites dans les magasins et en ligne. Le d\u00e9taillant prend des mesures et s’attend \u00e0 une reprise du march\u00e9 des produits de beaut\u00e9 haut de gamme. <\/p>\n","protected":false},"author":3,"featured_media":82846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[939],"topic":[266],"region":[],"class_list":["post-118707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-douglas","topic-resultats-financiers"],"acf":[],"yoast_head":"\nMoins de clients chez Douglas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En raison des incertitudes \u00e9conomiques et politiques mondiales, Douglas souffre d'une baisse des visites dans les magasins et en ligne.\" \/>\n<meta name=\"robots\" content=\"index, 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