{"id":118835,"date":"2025-05-16T12:55:09","date_gmt":"2025-05-16T10:55:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118835"},"modified":"2025-05-16T17:06:59","modified_gmt":"2025-05-16T15:06:59","slug":"jbc-cks-et-mayerline-se-lancent-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-cks-et-mayerline-se-lancent-aux-pays-bas\/","title":{"rendered":"Le groupe derri\u00e8re JBC, CKS et Mayerline se lance aux Pays-Bas"},"content":{"rendered":"\n<p><strong>Claes Retail Group<\/strong> (CRG), l&rsquo;entreprise qui chapeaute les marques de mode belges <strong>JBC<\/strong>, <strong>CKS<\/strong> et <strong>Mayerline<\/strong>, c\u00e9l\u00e8bre son 50e anniversaire en enregistrant son meilleur r\u00e9sultat d&rsquo;exploitation depuis huit ans. Le d\u00e9taillant vient d&rsquo;ouvrir un magasin \u00e0 Sluis, aux Pays-Bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aventure \u00e0 l&rsquo;\u00e9tranger<\/h2>\n\n\n\n<p>En 2024, la CRG affiche un chiffre d&rsquo;affaires stable de 237 millions d&rsquo;euros et un EBITDA de 11,4 millions d&rsquo;euros, soit le meilleur r\u00e9sultat brut d&rsquo;exploitation des huit derni\u00e8res ann\u00e9es. Les r\u00e9sultats de chacune des trois marques ont progress\u00e9 en 2024. Cette ann\u00e9e, CRG pr\u00e9voit au moins 10 ouvertures de magasins : cinq pop-ups et cinq magasins permanents, dont CKS \u00e0 Roulers, Mayerline \u00e0 Woluwe, JBC et CKS \u00e0 Rijkevorsel et un magasin trois marques \u00e0 Menen. En outre, le groupe se lance dans une nouvelle aventure \u00e0 l&rsquo;\u00e9tranger avec l&rsquo;ouverture d&rsquo;un magasin regroupant deux marques sous un m\u00eame toit, \u00e0 Sluis.<\/p>\n\n\n\n<p>\u00ab Bien que le comportement d&rsquo;achat des consommateurs soit devenu impr\u00e9visible, nous parvenons \u00e0 maintenir notre position sur le march\u00e9 gr\u00e2ce \u00e0 notre ancrage belge, en continuant \u00e0 nous concentrer sur l&rsquo;individualit\u00e9 qui rend nos marques si uniques, sur l&rsquo;exp\u00e9rience d&rsquo;achat pour notre client, et sur la qualit\u00e9 et la durabilit\u00e9 \u00bb, d\u00e9clare Bart Claes. Il s&rsquo;en prend aux boutiques en ligne chinoises, qui ne respectent pas aussi scrupuleusement les r\u00e8gles et ne paient pas les droits d&rsquo;importation. \u00ab Il s&rsquo;agit d&rsquo;une concurrence d\u00e9loyale, et nous nous effor\u00e7ons de mettre tout le monde sur un pied d&rsquo;\u00e9galit\u00e9.<\/p>\n\n\n\n<p>CRG se concentrer sur l&rsquo;innovation en 2025, notamment en utilisant l&rsquo;IA pour optimiser la gestion des stocks. La nouvelle application JBC est en ligne et, dans le m\u00eame temps, JBC c\u00e9l\u00e8bre cette ann\u00e9e son 50e anniversaire. Gr\u00e2ce \u00e0 l&rsquo;outil \u00ab Trace This Item \u00bb de la nouvelle collection I AM de JBC, les clients b\u00e9n\u00e9ficient d&rsquo;un aper\u00e7u unique de l&rsquo;ensemble du processus de production de chaque v\u00eatement, de la mati\u00e8re premi\u00e8re au produit fini. Il s&rsquo;agit d&rsquo;un premier pas de CRG vers l&rsquo;int\u00e9gration future des passeports num\u00e9riques de produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Claes Retail Group (CRG), l&rsquo;entreprise qui chapeaute les marques de mode belges JBC, CKS et Mayerline, c\u00e9l\u00e8bre son 50e anniversaire en enregistrant son meilleur r\u00e9sultat d&rsquo;exploitation depuis huit ans. Le d\u00e9taillant vient d&rsquo;ouvrir un magasin \u00e0 Sluis, aux Pays-Bas. <\/p>\n","protected":false},"author":3,"featured_media":89648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[1337],"extra":[],"company":[663,661,311,662],"topic":[276,266],"region":[90,113],"class_list":["post-118835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-bart-claes","company-cks","company-claes-retail-group","company-jbc","company-mayerline","topic-expansion","topic-resultats-financiers","region-belgie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le groupe derri\u00e8re JBC, CKS et Mayerline se lance aux 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