{"id":118917,"date":"2025-05-19T11:00:31","date_gmt":"2025-05-19T09:00:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118917"},"modified":"2025-05-19T11:00:33","modified_gmt":"2025-05-19T09:00:33","slug":"changement-de-direction-chez-bel-benelux-et-europe-du-nord","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/changement-de-direction-chez-bel-benelux-et-europe-du-nord\/","title":{"rendered":"Changement de direction chez Bel Benelux et Europe du Nord"},"content":{"rendered":"\n

Le groupe laitier Bel <\/strong>change de direction au Benelux et en Europe du Nord. L’entreprise souhaite se profiler comme un acteur majeur dans le domaine des snacks \u00e9quilibr\u00e9s et durables.<\/p>\n\n\n\n

Transition alimentaire<\/h2>\n\n\n\n

Bel a annonc\u00e9 la nomination de Sven Lamote au poste de directeur g\u00e9n\u00e9ral du cluster Bel Europe du Nord (Benelux, Royaume-Uni et pays nordiques). Il travaille chez Bel depuis 2020 et \u00e9tait auparavant directeur g\u00e9n\u00e9ral d’Alpro. Sa mission sera de poursuivre le d\u00e9veloppement de Bel en tant que r\u00e9f\u00e9rence en mati\u00e8re de snacks \u00e9quilibr\u00e9s, en \u00e9largissant son portefeuille de produits aux snacks \u00e0 base de fruits, de l\u00e9gumes et de fromage.<\/p>\n\n\n\n

Au Benelux, Jean-David Thumelaire succ\u00e8de au directeur g\u00e9n\u00e9ral Mohamed Zariouhi, qui quitte l’entreprise apr\u00e8s quatre ans. Il a plus de 14 ans d’exp\u00e9rience chez AB InBev et se concentrera sur le renouvellement des marques phares telles que Maredsous, l’\u00e9largissement de l’offre \u00e0 base de plantes et le soutien \u00e0 la transition vers une alimentation plus durable.<\/p>\n\n\n\n

Bel, l’entreprise \u00e0 l’origine de marques de produits laitiers r\u00e9put\u00e9es telles que La Vache Qui Rit, Babybel, Boursin, Maredsous et Kiri, entend jouer un r\u00f4le de premier plan dans la transition vers un syst\u00e8me alimentaire plus durable. L’entreprise \u00e9largit son offre de produits laitiers traditionnels avec des alternatives \u00e0 base de plantes, comme tout r\u00e9cemment avec le lancement d’un Boursin 100 % v\u00e9g\u00e9tal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe laitier Bel change de direction au Benelux et en Europe du Nord. L’entreprise souhaite se profiler comme un acteur majeur dans le domaine des snacks \u00e9quilibr\u00e9s et durables.<\/p>\n","protected":false},"author":3,"featured_media":118914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1605],"topic":[609],"region":[243],"class_list":["post-118917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-bel","topic-changement-de-direction","region-europe"],"acf":[],"yoast_head":"\nChangement de direction chez Bel Benelux et Europe du Nord - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe laitier Bel change de direction au Benelux et en Europe du Nord.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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