{"id":119029,"date":"2025-05-20T11:20:43","date_gmt":"2025-05-20T09:20:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119029"},"modified":"2025-05-20T11:20:44","modified_gmt":"2025-05-20T09:20:44","slug":"picnic-obtient-de-lallemagne-du-coca-cola-et-du-nutella-a-moindre-cout","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-obtient-de-lallemagne-du-coca-cola-et-du-nutella-a-moindre-cout\/","title":{"rendered":"Picnic obtient de l’Allemagne du Coca-Cola et du Nutella \u00e0 moindre co\u00fbt"},"content":{"rendered":"\n

Picnic <\/strong>poursuit sa lutte contre les \u00ab murs d’approvisionnement \u00bb europ\u00e9ens. Le supermarch\u00e9 n\u00e9erlandais en ligne fait campagne en achetant une cinquantaine de produits de marque populaires moins chers en Allemagne.<\/p>\n\n\n\n

\u00ab Les fabricants dressent des barrages \u00bb<\/h2>\n\n\n\n

Cette semaine, les clients de Picnic paieront 6,99 euros pour quatre bouteilles d’un litre et demi de Coca Cola<\/strong> regular ou zero, au lieu de 9,65 euros. Un grand pot de Nutella<\/strong> de 750 grammes ne co\u00fbte pas 7,14 euros, mais seulement 4,99 euros. Le supermarch\u00e9 du web a achet\u00e9 une cinquantaine de produits de marque sur le march\u00e9 allemand, o\u00f9 de nombreux produits sont nettement moins chers qu’aux Pays-Bas, et a appos\u00e9 des autocollants indiquant les ingr\u00e9dients n\u00e9erlandais sur les \u00e9tiquettes allemandes.<\/p>\n\n\n\n

Selon Picnic, le fait de ne pas mentionner les ingr\u00e9dients en n\u00e9erlandais est l’une des \u00ab astuces \u00bb utilis\u00e9es par les fabricants pour emp\u00eacher l’approvisionnement transfrontalier. \u00ab Dans l’Union europ\u00e9enne, les marchandises circulent librement \u00bb, explique le cofondateur Michiel Muller. \u00ab Les fabricants en profitent en produisant le moins cher possible dans un lieu central, par exemple, mais ils dressent des barrages lorsque les supermarch\u00e9s veulent que leurs clients profitent de cet avantage. Il faut vraiment que cela cesse et nous continuerons \u00e0 nous battre \u00bb.<\/p>\n\n\n\n

Les \u00ab murs d’achat \u00bb \u00e9rig\u00e9s par les fabricants pour emp\u00eacher les supermarch\u00e9s d’acheter moins cher \u00e0 l’\u00e9tranger font l’objet de nombreux d\u00e9bats aux Pays-Bas. Il y a quelques semaines, les supermarch\u00e9s et les fabricants ont d\u00fb se pr\u00e9senter devant la commission permanente des affaires \u00e9conomiques pour expliquer les grandes diff\u00e9rences de prix avec l’Allemagne. Le d\u00e9put\u00e9 Jesse Klaver s’est demand\u00e9 pourquoi la m\u00eame bouteille de cr\u00e8me solaire Nivea co\u00fbtait 26,50 euros aux Pays-Bas et seulement 8,95 euros en Allemagne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Picnic poursuit sa lutte contre les \u00ab murs d’approvisionnement \u00bb europ\u00e9ens. Le supermarch\u00e9 n\u00e9erlandais en ligne fait campagne en achetant une cinquantaine de produits de marque populaires moins chers en Allemagne.<\/p>\n","protected":false},"author":3,"featured_media":119026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[545],"topic":[242],"region":[524],"class_list":["post-119029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-picnic","topic-chaine-dapprovisionnement","region-pays-bas"],"acf":[],"yoast_head":"\nPicnic obtient de l'Allemagne du Coca-Cola et du Nutella \u00e0 moindre co\u00fbt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Picnic fait campagne en achetant une cinquantaine de produits de marque populaires moins chers en 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