{"id":11917,"date":"2016-01-27T09:38:28","date_gmt":"2016-01-27T09:38:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/apple-benefice-record-malgre-les-ventes-stagnantes-diphones\/"},"modified":"2016-01-27T09:38:28","modified_gmt":"2016-01-27T09:38:28","slug":"apple-benefice-record-malgre-les-ventes-stagnantes-diphones","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/apple-benefice-record-malgre-les-ventes-stagnantes-diphones\/","title":{"rendered":"Apple : b\u00e9n\u00e9fice record, malgr\u00e9 les ventes stagnantes d\u2019iPhones"},"content":{"rendered":"<p>Le trimestre dernier <strong>Apple<\/strong> pour la premi\u00e8re fois depuis longtemps n\u2019a pas r\u00e9pondu aux attentes et ce en grande partie en raison des ventes stagnantes d\u2019iPhones.<\/p>\n<p><!--break--><\/p>\n<h2>En-dessous de la barre\u00a0des 75 millions<\/h2>\n<p>Durant le trimestre \u00e9coul\u00e9 Apple a vendu 74,8 millions d\u2019iPhones, soit une l\u00e9g\u00e8re hausse\u00a0 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente avec 74,5 millions d\u2019unit\u00e9s \u00e9coul\u00e9es. Les analystes s\u2019attendaient pourtant \u00e0 ce que la barre\u00a0des 75 millions d\u2019appareils soit franchie.<\/p>\n<p>\nIl s\u2019agit de la plus faible croissance des ventes depuis le lancement de l\u2019iPhone en 2007. Les analystes pr\u00e9voient m\u00eame un recul des ventes durant le trimestre en cours, ce qui n\u2019a encore jamais \u00e9t\u00e9 le cas depuis le lancement de l\u2019iPhone.<\/p>\n<h2>\nChiffres records, avec pourtant des d\u00e9ceptions<\/h2>\n<p>Malgr\u00e9 les moindres ventes d\u2019iPhones, Apple a n\u00e9anmoins enregistr\u00e9 de solides performances. Le trimestre dernier l\u2019entreprise \u00e0 la pomme a r\u00e9alis\u00e9 un chiffre d\u2019affaires record de 75,8 milliards de dollars (69,7 milliards d\u2019euros), ce qui lui a permis de g\u00e9n\u00e9rer un b\u00e9n\u00e9fice net record de 18,3 milliards de dollars (16,8 milliards d\u2019euros). Toutefois\u00a0 le chiffre d\u2019affaire se situe en-de\u00e7\u00e0 des attentes\u00a0 des analystes qui tablaient sur 76,6 milliards de dollars.<\/p>\n<p>\nPour le trimestre en cours les perspectives sont moins r\u00e9jouissantes. Apple s\u2019attend m\u00eame \u00e0 ce que le chiffre d\u2019affaires recule pour la premi\u00e8re fois depuis 2003. Le groupe pr\u00e9voit un chiffre d\u2019affaires compris entre 50 et 53 milliards de dollars (entre 46 et 49 milliards d\u2019euros), contre 58 milliards de dollars (53 milliards d\u2019euros) un an plus t\u00f4t.<\/p>\n<p>\nSelon Apple, les ventes d\u00e9cevantes s\u2019explique par la baisse de la demande en Chine, \u00e0 Hon Kong et \u00e0 Taiwan. Par ailleurs la concurrence avec d\u2019autres marques, comme <strong>Samsung<\/strong>, ne cesse d\u2019augmenter.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le trimestre dernier Apple pour la premi\u00e8re fois depuis longtemps n\u2019a pas r\u00e9pondu aux attentes et ce en grande partie en raison des ventes stagnantes d\u2019iPhones. En-dessous de la barre\u00a0des 75 millions Durant le trimestre \u00e9coul\u00e9 Apple a vendu 74,8 millions d\u2019iPhones, soit une l\u00e9g\u00e8re hausse\u00a0 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente avec 74,5 millions d\u2019unit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple : b\u00e9n\u00e9fice record, malgr\u00e9 les ventes stagnantes d\u2019iPhones - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/apple-benefice-record-malgre-les-ventes-stagnantes-diphones\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple : b\u00e9n\u00e9fice record, malgr\u00e9 les ventes stagnantes d\u2019iPhones - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le trimestre dernier Apple pour la premi\u00e8re fois depuis longtemps n\u2019a pas r\u00e9pondu aux attentes et ce en grande partie en raison des ventes stagnantes d\u2019iPhones. 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