{"id":11927,"date":"2016-01-27T13:13:07","date_gmt":"2016-01-27T13:13:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/croissance-de-15-du-e-commerce-en-belgique-en-2015-2\/"},"modified":"2016-01-27T13:13:07","modified_gmt":"2016-01-27T13:13:07","slug":"croissance-de-15-du-e-commerce-en-belgique-en-2015-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/croissance-de-15-du-e-commerce-en-belgique-en-2015-2\/","title":{"rendered":"Croissance de 15% du e-commerce en Belgique en 2015"},"content":{"rendered":"

Selon la f\u00e9d\u00e9ration du commerce et des services Comeos, en 2015 le commerce en ligne en Belgique a progress\u00e9 de 15% par rapport \u00e0 2014. Le chiffre d\u2019affaires online total a atteint 6,46 milliards d\u2019euros.<\/p>\n

<\/p>\n

440.000 nouveaux clients<\/h2>\n

En 2015 le commerce en ligne en Belgique a repr\u00e9sent\u00e9 7,13% du chiffre d\u2019affaires total. En 2014 ce pourcentage s\u2019\u00e9levait \u00e0 6,44%.\u00a0 Toutefois la part du chiffre d\u2019affaires s\u2019\u00e9chappant vers l\u2019\u00e9tranger a\u00a0 augment\u00e9 de 11%. Actuellement 46,8% des achats online s\u2019effectuent via des webshops \u00e9trangers.<\/p>\n

\n\u00ab L\u2019ann\u00e9e derni\u00e8re, le commerce en ligne a gagn\u00e9 440.000 nouveaux clients<\/a>. Malheureusement, ils sont de plus en plus nombreux aussi \u00e0 trouver leur bonheur au-del\u00e0 des fronti\u00e8res. Les handicaps concurrentiels de nos commer\u00e7ants belges se font doublement sentir pour les webshops : le client ne doit pas franchir la fronti\u00e8re, les webshops \u00e9trangers viennent v\u00e9ritablement \u00e0 lui. En raison du co\u00fbt du travail inf\u00e9rieur, de la flexibilit\u00e9 du travail plus \u00e9lev\u00e9e, de la TVA, des accises et des taxes plus faibles et des livraisons plus rapides et moins co\u00fbteuses, ces acteurs peuvent souvent travailler \u00e0 des co\u00fbts nettement moins \u00e9lev\u00e9s et \u00e0 une vitesse sensiblement sup\u00e9rieure \u00bb, commente Dominique Michel, CEO de Comeos.<\/p>\n

\nHeureusement fin 2015 un accord social a \u00e9t\u00e9 atteint visant \u00e0 permettre le travail de nuit dans la logistique pour l\u2019e-commerce. D\u2019ici peu les commandes pourront donc \u00eatre trait\u00e9es de nuit aussi en Belgique, ce qui am\u00e9liorera consid\u00e9rablement la position concurrentielle de notre pays. Quant au foss\u00e9 salarial il se r\u00e9duit aussi un peu, gr\u00e2ce au tax shift :\u00a0 d\u2019ici 2019 il devrait \u00eatre ramen\u00e9 \u00e0 16%, contre 20% aujourd\u2019hui. Ce qui reste naturellement encore fort \u00e9lev\u00e9.<\/p>\n

\nLes frais d\u2019exp\u00e9dition depuis la Belgique devraient \u00e9galement diminuer, estime Comeos : \u00ab Exp\u00e9dier un paquet de deux kilos de Bruxelles \u00e0 Vienne co\u00fbte par exemple 32 euros. Mais si vous envoyez le m\u00eame paquet de Vienne \u00e0 Bruxelles, il ne vous en co\u00fbtera que 14 euros. Dans l\u2019ensemble de la cha\u00eene logistique, il convient donc de mettre en place un terrain de jeu \u00e9gal et \u00e9quitable au sein de l\u2019Europe \u00bb, conclut-il.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon la f\u00e9d\u00e9ration du commerce et des services Comeos, en 2015 le commerce en ligne en Belgique a progress\u00e9 de 15% par rapport \u00e0 2014. Le chiffre d\u2019affaires online total a atteint 6,46 milliards d\u2019euros. 440.000 nouveaux clients En 2015 le commerce en ligne en Belgique a repr\u00e9sent\u00e9 7,13% du chiffre d\u2019affaires total. En 2014 […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nCroissance de 15% du e-commerce en Belgique en 2015 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/croissance-de-15-du-e-commerce-en-belgique-en-2015-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Croissance de 15% du e-commerce en Belgique en 2015 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Selon la f\u00e9d\u00e9ration du commerce et des services Comeos, en 2015 le commerce en ligne en Belgique a progress\u00e9 de 15% par rapport \u00e0 2014. 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