{"id":119315,"date":"2025-05-23T15:35:12","date_gmt":"2025-05-23T13:35:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119315"},"modified":"2025-05-23T15:35:13","modified_gmt":"2025-05-23T13:35:13","slug":"planet-b-et-brauzz-sunissent-de-leffraction-a-la-fusion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/planet-b-et-brauzz-sunissent-de-leffraction-a-la-fusion\/","title":{"rendered":"Planet B et Brauzz s&rsquo;unissent : de l&rsquo;effraction \u00e0 la fusion"},"content":{"rendered":"\n<p>Une stagiaire espionne et une v\u00e9ritable effraction : la rivalit\u00e9 entre <strong>Brauzz <\/strong>et <strong>Planet B<\/strong>, producteur de Wondr et Klaaar, semblait au point d&rsquo;\u00e9bullition. Un drame qui s&rsquo;est av\u00e9r\u00e9 mis en sc\u00e8ne, au d\u00e9sarroi de certains \u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Les gens aiment le drame \u00bb<\/h2>\n\n\n\n<p>Cette semaine, les concurrents Brauzz et Planet B se sont retrouv\u00e9s nez \u00e0 nez. Les deux startups, originaires de Gand, fabriquent des produits d&rsquo;hygi\u00e8ne et d&rsquo;entretien sans plastique, ce qui les place in\u00e9vitablement dans la ligne de mire l&rsquo;une de l&rsquo;autre. L&rsquo;animosit\u00e9 entre les deux marques est devenue insupportable la semaine derni\u00e8re lorsqu&rsquo;une stagiaire de Brauzz s&rsquo;est r\u00e9v\u00e9l\u00e9e \u00eatre une espionne de Planet B. Elle a vol\u00e9 non seulement des informations cl\u00e9s sur les clients, mais aussi les codes d&rsquo;acc\u00e8s. Du coup, une nuit, un grand drapeau avec la t\u00eate de Verschaffel est apparu au milieu des bureaux de Brauzz.<\/p>\n\n\n\n<p>L&rsquo;indignation sur les r\u00e9seaux sociaux a \u00e9t\u00e9 grande, comme l&rsquo;esp\u00e9raient les deux entreprises. Ce qu&rsquo;elles esp\u00e9raient s&rsquo;est produit : les r\u00e9actions selon lesquelles les startups ne devraient pas se battre entre elles, mais plut\u00f4t lutter ensemble pour une cat\u00e9gorie plus respectueuse de l&rsquo;environnement, ont afflu\u00e9. \u00ab\u00a0Notre but ultime ? Faire passer le message par les gens eux-m\u00eames\u00a0\u00bb, explique Tibbe Verschaffel \u00e0 propos de la campagne audacieuse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des ambitions europ\u00e9ennes<\/h2>\n\n\n\n<p>Les deux start-ups poursuivront d\u00e9sormais leur chemin ensemble. Tous les employ\u00e9s de Brauzz seront int\u00e9gr\u00e9s \u00e0 Planet B et les actions des actionnaires actuels de Brauzz seront converties en actions de Planet B. Ensemble, les deux entreprises repr\u00e9sentent 35 employ\u00e9s et 10 millions d&rsquo;euros de chiffre d&rsquo;affaires, dont Brauzz fournit environ 40 %. Planet B devient ainsi le plus grand producteur de produits de grande consommation durables du Benelux, avec l&rsquo;ambition de devenir un acteur dominant \u00e0 l&rsquo;\u00e9chelle europ\u00e9enne. Voil\u00e0 pourquoi la nouvelle entreprise fusionn\u00e9e lance aussi un nouveau crowdfunding afin de lever 1 million d&rsquo;euros.<\/p>\n\n\n\n<p>Pourtant, la communication sur la reprise en rebute plus d&rsquo;un. De telles plaisanteries et de tels mensonges (m\u00eame \u00e0 bon escient) n&rsquo;ont pas leur place, surtout sur des m\u00e9dias sociaux professionnels et \u00ab s\u00e9rieux \u00bb comme LinkedIn. Cependant, ils voulaient faire passer le message \u00ab non pas d&rsquo;une mani\u00e8re barbante et corporative, mais par le biais d&rsquo;un peu de drame \u00bb, s&rsquo;amuse Tibbe Verschaffel \u00e0 propos de l&rsquo;agitation : \u00ab Les gens aiment le drame. Et oui, c&rsquo;est clair. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une stagiaire espionne et une v\u00e9ritable effraction : la rivalit\u00e9 entre Brauzz et Planet B, producteur de Wondr et Klaaar, semblait au point d&rsquo;\u00e9bullition. Un drame qui s&rsquo;est av\u00e9r\u00e9 mis en sc\u00e8ne, au d\u00e9sarroi de certains \u2026<\/p>\n","protected":false},"author":5,"featured_media":96148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[1513],"extra":[43],"company":[1439],"topic":[282],"region":[185],"class_list":["post-119315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","people-tibbe-verschaffel","extra-plus","company-planet-b","topic-acquisition","region-oost-vlaanderen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planet B et Brauzz s&#039;unissent : de l&#039;effraction \u00e0 la fusion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La rivalit\u00e9 entre Brauzz et Planet B, producteur de Wondr et Klaaar, semblait au point d&#039;\u00e9bullition. 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