{"id":11941,"date":"2016-01-28T09:49:08","date_gmt":"2016-01-28T09:49:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/samsung-prevoit-que-lannee-sera-difficile\/"},"modified":"2016-01-28T09:49:08","modified_gmt":"2016-01-28T09:49:08","slug":"samsung-prevoit-que-lannee-sera-difficile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-prevoit-que-lannee-sera-difficile\/","title":{"rendered":"Samsung pr\u00e9voit que l\u2019ann\u00e9e sera difficile"},"content":{"rendered":"<p>L\u2019entreprise sud-cor\u00e9enne Samsung s\u2019attend \u00e0 une ann\u00e9e difficile et rejoint son coll\u00e8gue de secteur Apple qui pr\u00e9c\u00e9demment avait d\u00e9j\u00e0 mis en garde contre une baisse des ventes.\u00a0 Samsung a fait cette d\u00e9claration lors de l\u2019annonce de ses chiffres trimestriels.<\/p>\n<p><!--break--><\/p>\n<h2>Pas de croissance d\u00e9but 2016<\/h2>\n<p>Au cours du trimestre pr\u00e9c\u00e9dent, Samsung a r\u00e9ussi \u00e0 enregistrer un b\u00e9n\u00e9fice de 3,2 billions de wons (2,5 milliards d\u2019euros), ce qui repr\u00e9sente une baisse de pas moins de 40 pour cent de moins par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente et se situe bien en-dessous des pr\u00e9visions des analystes qui avaient tabl\u00e9 sur un b\u00e9n\u00e9fice de 5,4 billions de wons.\u00a0 Samsung avait annonc\u00e9 plus t\u00f4t que le chiffre d\u2019affaires trimestriel atteignait les 53 billions de wons (40 milliards d\u2019euros), une l\u00e9g\u00e8re progression par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>\nSamsung \u00e9prouve \u00e9galement des difficult\u00e9s avec ce ralentissement de la croissance du march\u00e9 des smartphones.\u00a0 Au cours du dernier trimestre, l\u2019entreprise a enregistr\u00e9 une baisse de 6 pour cent des ventes de smartphones.\u00a0\u00a0 Samsung se situe encore toujours en t\u00eate de ce march\u00e9 avec 324,8 millions de pi\u00e8ces vendues en 2015, ce qui repr\u00e9sente une part de march\u00e9 de 24,4 pour cent.<\/p>\n<p>\nSamsung pr\u00e9voit une ann\u00e9e 2016 tr\u00e8s difficile.\u00a0 L\u2019entreprise parle m\u00eame de stagnation de la croissance durant les six premiers mois.\u00a0 Pour inverser la tendance, elle a d\u00e9cid\u00e9 d\u2019augmenter ses investissements dans les nouvelles technologies d\u2019affichage et l\u2019ing\u00e9niosit\u00e9 technique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise sud-cor\u00e9enne Samsung s\u2019attend \u00e0 une ann\u00e9e difficile et rejoint son coll\u00e8gue de secteur Apple qui pr\u00e9c\u00e9demment avait d\u00e9j\u00e0 mis en garde contre une baisse des ventes.\u00a0 Samsung a fait cette d\u00e9claration lors de l\u2019annonce de ses chiffres trimestriels. Pas de croissance d\u00e9but 2016 Au cours du trimestre pr\u00e9c\u00e9dent, Samsung a r\u00e9ussi \u00e0 enregistrer un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung pr\u00e9voit que l\u2019ann\u00e9e sera difficile - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-prevoit-que-lannee-sera-difficile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung pr\u00e9voit que l\u2019ann\u00e9e sera difficile - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L\u2019entreprise sud-cor\u00e9enne Samsung s\u2019attend \u00e0 une ann\u00e9e difficile et rejoint son coll\u00e8gue de secteur Apple qui pr\u00e9c\u00e9demment avait d\u00e9j\u00e0 mis en garde contre une baisse des ventes.\u00a0 Samsung a fait cette d\u00e9claration lors de l\u2019annonce de ses chiffres trimestriels. 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