{"id":119477,"date":"2025-05-27T10:28:34","date_gmt":"2025-05-27T08:28:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119477"},"modified":"2025-05-27T10:28:37","modified_gmt":"2025-05-27T08:28:37","slug":"hema-rajeunit-a-la-veille-de-son-centenaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-rajeunit-a-la-veille-de-son-centenaire\/","title":{"rendered":"Hema rajeunit \u00e0 la veille de son centenaire"},"content":{"rendered":"\n<p>Pas moins de 125 magasins <strong>Hema <\/strong>ont fait peau neuve l&rsquo;ann\u00e9e derni\u00e8re. Avec succ\u00e8s, puisque la cha\u00eene presque centenaire a connu une croissance de 2 % en 2024 et a \u00e9galement r\u00e9ussi \u00e0 attirer plus de jeunes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Hema Caf\u00e9 s&rsquo;impose<\/h2>\n\n\n\n<p>Hema a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 2,2 milliards d&rsquo;euros en 2024, soit une croissance de 2 %, tandis que le b\u00e9n\u00e9fice d&rsquo;exploitation a augment\u00e9 de 5 % pour atteindre 93 millions d&rsquo;euros. Saskia Egas Reparaz, PDG de l&rsquo;entreprise, a soulign\u00e9 l&rsquo;importance des investissements continus dans la durabilit\u00e9 et l&rsquo;efficacit\u00e9, m\u00eame dans des conditions de march\u00e9 difficiles.<\/p>\n\n\n\n<p>Un nouveau concept de magasin Hema 100 a d\u00e9j\u00e0 permis d&rsquo;organiser les magasins de mani\u00e8re plus logique et d&rsquo;accro\u00eetre la satisfaction des clients, tandis que la boutique en ligne a \u00e9galement \u00e9t\u00e9 am\u00e9lior\u00e9e. Aux Pays-Bas, un quart des magasins ont \u00e9t\u00e9 r\u00e9nov\u00e9s et le Hema Caf\u00e9 y fait d\u00e9sormais partie int\u00e9grante du concept de magasin. Hema a \u00e9galement ouvert 15 nouveaux magasins en Belgique et en France.<\/p>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, la cha\u00eene a indiqu\u00e9 que les consommateurs reconnaissaient Hema comme \u00e9tant \u00ab \u00e0 nouveau elle-m\u00eame \u00bb, et aujourd&rsquo;hui, Egas Reparaz remarque que de plus en plus de jeunes se rendent dans les magasins. L&rsquo;entreprise a lanc\u00e9 une ligne de produits de toilette 100 % v\u00e9g\u00e9taliens et a r\u00e9duit ses \u00e9missions de CO\u2082 de 16 %. En 2025, Hema souhaite rouvrir 125 magasins r\u00e9am\u00e9nag\u00e9s et plus de 20 nouveaux emplacements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas moins de 125 magasins Hema ont fait peau neuve l&rsquo;ann\u00e9e derni\u00e8re. Avec succ\u00e8s, puisque la cha\u00eene presque centenaire a connu une croissance de 2 % en 2024 et a \u00e9galement r\u00e9ussi \u00e0 attirer plus de jeunes.<\/p>\n","protected":false},"author":5,"featured_media":119462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[419],"topic":[266],"region":[],"class_list":["post-119477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-hema","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema rajeunit \u00e0 la veille de son centenaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pas moins de 125 magasins Hema ont fait peau neuve l&#039;ann\u00e9e derni\u00e8re. 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