{"id":119538,"date":"2025-05-27T14:15:36","date_gmt":"2025-05-27T12:15:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119538"},"modified":"2025-05-27T14:15:37","modified_gmt":"2025-05-27T12:15:37","slug":"filigranes-attire-80-000-visiteurs-au-cours-du-premier-mois-suivant-sa-reouverture","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/filigranes-attire-80-000-visiteurs-au-cours-du-premier-mois-suivant-sa-reouverture\/","title":{"rendered":"Filigranes attire 80 000 visiteurs au cours du premier mois suivant sa r\u00e9ouverture"},"content":{"rendered":"\n

Un mois apr\u00e8s la r\u00e9ouverture de l’embl\u00e9matique librairie bruxelloise Filigranes<\/strong> dans le grand magasin de luxe Mayfair<\/strong>, le propri\u00e9taire Mehmet Sandurac constate un int\u00e9r\u00eat massif, une belle augmentation du chiffre d’affaires et une ouverture dominicale r\u00e9ussie.<\/p>\n\n\n\n

Forte augmentation des ventes<\/h2>\n\n\n\n

Le 23 avril, Journ\u00e9e mondiale du livre, Filigranes a rouvert ses portes sur quatre \u00e9tages<\/a> dans le grand magasin de luxe Mayfair, situ\u00e9 sur le boulevard de Waterloo \u00e0 Bruxelles, apr\u00e8s que l’entrepreneur Mehmet Sandurac a remport\u00e9 l’appel d’offres pour la reprise de la librairie, qui \u00e9tait au bord de la faillite. Cette op\u00e9ration s’est av\u00e9r\u00e9e fructueuse : un mois apr\u00e8s le red\u00e9marrage, la boutique avait d\u00e9j\u00e0 re\u00e7u 80 000 visiteurs. Les ventes ont suivi. Alors que l’entreprise avait tabl\u00e9 sur une baisse de 10 \u00e0 30 % au cours des premiers mois, la librairie enregistre d\u00e9j\u00e0 des hausses de ventes allant jusqu’\u00e0 20-25 % dans certains segments. En particulier, les rayons litt\u00e9rature, sciences humaines, livres en n\u00e9erlandais et en anglais enregistrent de bons r\u00e9sultats.<\/p>\n\n\n\n

Bien que le samedi reste traditionnellement le jour le plus fr\u00e9quent\u00e9, les ouvertures du dimanche sont \u00e9galement tr\u00e8s r\u00e9ussies. La librairie se profile donc de plus en plus comme une v\u00e9ritable destination de week-end. Le d\u00e9taillant met l’accent sur les s\u00e9ances de d\u00e9dicaces et les rencontres avec les auteurs, et optimise l’itin\u00e9raire du magasin : \u00ab Nous avons proc\u00e9d\u00e9 \u00e0 quelques ajustements afin d’optimiser encore le flux entre la librairie et la section \u201clifestyle\u201d \u00bb, explique Jo\u00e9vin Ortjens, le directeur g\u00e9n\u00e9ral. Le concept d’hospitalit\u00e9 Daily Daily joue \u00e9galement un r\u00f4le cl\u00e9 dans l’exp\u00e9rience client.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un mois apr\u00e8s la r\u00e9ouverture de l’embl\u00e9matique librairie bruxelloise Filigranes dans le grand magasin de luxe Mayfair, le propri\u00e9taire Mehmet Sandurac constate un int\u00e9r\u00eat massif, une belle augmentation du chiffre d’affaires et une ouverture dominicale r\u00e9ussie. <\/p>\n","protected":false},"author":3,"featured_media":119536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1549],"topic":[282],"region":[413],"class_list":["post-119538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-filigranes","topic-acquisition","region-bruxelles"],"acf":[],"yoast_head":"\nFiligranes attire 80 000 visiteurs au cours du premier mois suivant sa r\u00e9ouverture - RetailDetail 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