{"id":119554,"date":"2025-05-28T11:12:30","date_gmt":"2025-05-28T09:12:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119554"},"modified":"2025-05-28T11:12:32","modified_gmt":"2025-05-28T09:12:32","slug":"aldi-et-lidl-se-livrent-une-guerre-des-prix-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-et-lidl-se-livrent-une-guerre-des-prix-en-allemagne\/","title":{"rendered":"Aldi et Lidl se livrent une guerre des prix en Allemagne"},"content":{"rendered":"\n<p>Apr\u00e8s que <strong>Lidl<\/strong> a annonc\u00e9 la semaine derni\u00e8re la \u00ab plus grande baisse de prix de tous les temps \u00bb en Allemagne, ses rivaux <strong>Aldi <\/strong>Nord et S\u00fcd lancent la contre-attaque dans une bataille pour le leadership des prix qui touche \u00e9galement d&rsquo;autres d\u00e9taillants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attaque frontale<\/h2>\n\n\n\n<p>Avec une vid\u00e9o remarquable montrant des clients chantant les louanges des prix bas chez Lidl <a href=\"https:\/\/www.instagram.com\/p\/DKC5EHPOt0Q\/\">au son de l&rsquo;hymne national allemand<\/a>, le discounter a annonc\u00e9 vendredi dernier la plus grande baisse de prix de son histoire : 500 produits seront r\u00e9duits de fa\u00e7on permanente, avec des remises allant jusqu&rsquo;\u00e0 35 %. Le distributeur s&rsquo;est m\u00eame autoproclam\u00e9 <em>Preisssieger<\/em> (vainqueur des prix), affirmant \u00eatre 5% moins cher qu&rsquo;Aldi Nord et Aldi S\u00fcd.<\/p>\n\n\n\n<p>Une surprise totale pour la concurrence, et surtout une attaque frontale contre le grand rival Aldi, qui s&rsquo;est toujours pr\u00e9sent\u00e9 comme le v\u00e9ritable leader des prix en Allemagne. \u00ab Pour nous, le leadership en mati\u00e8re de prix n&rsquo;est pas une action \u00e0 court terme, mais <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/preissenkungen-aldi-schlaegt-gegen-lidl-zurueck-184523\">un principe fondamental<\/a> \u00bb, a d\u00e9clar\u00e9 Felix Rottmann, directeur g\u00e9n\u00e9ral d&rsquo;Aldi, au Lebensmittel Zeitung. Une r\u00e9action \u00e9tait donc in\u00e9vitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La crainte d&rsquo;une escalade<\/h2>\n\n\n\n<p>Aldi r\u00e9duit actuellement les prix d&rsquo;une centaine de produits de grande consommation, dont les b\u00e2tonnets de poisson, le d\u00e9tergent Tandil, les pizzas surgel\u00e9es, le fromage blanc, la cr\u00e8me glac\u00e9e et les frites surgel\u00e9es. Contrairement \u00e0 Lidl, Aldi a publi\u00e9 la liste compl\u00e8te des produits concern\u00e9s.<\/p>\n\n\n\n<p>La surench\u00e8re entre Aldi et Lidl incite \u00e9galement d&rsquo;autres d\u00e9taillants alimentaires en Allemagne \u00e0 agir : Edeka, Rewe et m\u00eame Kaufland, la soci\u00e9t\u00e9 s\u0153ur de Lidl, ont \u00e9galement annonc\u00e9 des baisses de prix pour des produits similaires dans l&rsquo;intervalle. Cette situation fait craindre aux observateurs une guerre des prix \u00e0 grande \u00e9chelle sur le march\u00e9 allemand, qui exercerait une pression suppl\u00e9mentaire sur les marges de tous les d\u00e9taillants et fournisseurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s que Lidl a annonc\u00e9 la semaine derni\u00e8re la \u00ab plus grande baisse de prix de tous les temps \u00bb en Allemagne, ses rivaux Aldi Nord et S\u00fcd lancent la contre-attaque dans une bataille pour le leadership des prix qui touche \u00e9galement d&rsquo;autres d\u00e9taillants.<\/p>\n","protected":false},"author":3,"featured_media":38473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203,204],"topic":[767],"region":[470],"class_list":["post-119554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","company-lidl","topic-concurrence-des-prix","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi et Lidl se livrent une guerre des prix en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s que Lidl a annonc\u00e9 la semaine derni\u00e8re la \u00ab plus grande baisse de prix de tous les temps 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