{"id":119574,"date":"2025-05-28T12:16:25","date_gmt":"2025-05-28T10:16:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119574"},"modified":"2025-05-28T12:16:27","modified_gmt":"2025-05-28T10:16:27","slug":"la-societe-mere-de-temu-voit-ses-benefices-diminuer-en-raison-de-la-guerre-commerciale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-societe-mere-de-temu-voit-ses-benefices-diminuer-en-raison-de-la-guerre-commerciale\/","title":{"rendered":"La soci\u00e9t\u00e9 m\u00e8re de Temu voit ses b\u00e9n\u00e9fices diminuer en raison de la guerre commerciale"},"content":{"rendered":"\n<p>En raison des droits de douane am\u00e9ricains et de la concurrence accrue sur le march\u00e9 int\u00e9rieur chinois, les b\u00e9n\u00e9fices de <strong>PDD Holdings<\/strong>, soci\u00e9t\u00e9 m\u00e8re de l&rsquo;application de bonnes affaires <strong>Temu<\/strong>, ont chut\u00e9 de 50 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des perspectives sombres<\/h2>\n\n\n\n<p>Au premier trimestre, le chiffre d&rsquo;affaires de PDD Holdings a augment\u00e9 de 10 % par rapport \u00e0 la m\u00eame p\u00e9riode de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, pour atteindre 95,7 milliards de yuans (11,7 milliards d&rsquo;euros). Il s&rsquo;agit d&rsquo;un s\u00e9rieux ralentissement de la croissance : il y a un an, les ventes avaient doubl\u00e9. De plus, le b\u00e9n\u00e9fice net a chut\u00e9 de pr\u00e8s de 50 % au cours du dernier trimestre.<\/p>\n\n\n\n<p>Temu semble souffrir de la guerre commerciale entre les \u00c9tats-Unis et la Chine. L&rsquo;administration Trump a supprim\u00e9 l&rsquo;exemption des droits de douane sur les petits colis et met \u00e0 l&rsquo;\u00e9cran des droits de douane \u00e9lev\u00e9s sur les importations. Depuis, l&rsquo;acteur du commerce \u00e9lectronique a cess\u00e9 d&rsquo;envoyer des colis de Chine vers les \u00c9tats-Unis. Les perspectives sont sombres pour l&rsquo;entreprise chinoise : l&rsquo;Europe envisage <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/leurope-veut-prelever-une-taxe-sur-les-petits-colis-du-commerce-electronique\/\">un pr\u00e9l\u00e8vement de deux euros<\/a> sur les petits colis du commerce \u00e9lectronique et le Japon serait \u00e9galement en train de revoir l&rsquo;exemption en vigueur pour les petits colis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En raison des droits de douane am\u00e9ricains et de la concurrence accrue sur le march\u00e9 int\u00e9rieur chinois, les b\u00e9n\u00e9fices de PDD Holdings, soci\u00e9t\u00e9 m\u00e8re de l&rsquo;application de bonnes affaires Temu, ont chut\u00e9 de 50 %.<\/p>\n","protected":false},"author":3,"featured_media":98079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[805,1259],"topic":[198,266],"region":[277],"class_list":["post-119574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-pinduoduo","company-temu","topic-e-commerce","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La soci\u00e9t\u00e9 m\u00e8re de Temu voit ses b\u00e9n\u00e9fices diminuer en raison de la guerre commerciale - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En raison des droits de douane am\u00e9ricains, les 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