{"id":11958,"date":"2016-01-29T09:42:06","date_gmt":"2016-01-29T09:42:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-commercants-satisfaits-des-soldes-dhiver-2\/"},"modified":"2016-01-29T09:42:06","modified_gmt":"2016-01-29T09:42:06","slug":"les-commercants-satisfaits-des-soldes-dhiver-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-commercants-satisfaits-des-soldes-dhiver-2\/","title":{"rendered":"Les commer\u00e7ants satisfaits des soldes d\u2019hiver"},"content":{"rendered":"

Les commer\u00e7ants se disent satisfaits du bilan des soldes d\u2019hiver, qui \u00e0 la mi-janvier ont connu un s\u00e9rieux boost gr\u00e2ce \u00e0 la vague de froid qui, enfin, a incit\u00e9 les consommateurs \u00e0 acheter des v\u00eatements d\u2019hiver.<\/p>\n

<\/p>\n

Forte de croissance des ventes online<\/h2>\n

Les soldes d\u2019hiver ont d\u00e9marr\u00e9 en force avec une hausse des ventes de 4% durant le premier jour. Ensuite les ventes ont connu un ralentissement, car il faisait trop chaud pour acheter des v\u00eatements d\u2019hiver. Mais gr\u00e2ce \u00e0 la vague de froid \u00e0 la mi-janvier, les ventes ont repris, explique la f\u00e9d\u00e9ration du commerce Comeos.<\/p>\n

\nAu total les commer\u00e7ants ont enregistr\u00e9 une hausse des ventes de 5%<\/a> par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. Les ventes online en particulier ont connu une forte croissance, avec une progression de plusieurs dizaines de pour cent par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Cette ann\u00e9e les commer\u00e7ants ont \u00e9t\u00e9 plus nombreux \u00e0 proposer des soldes en ligne ou \u00e0 \u00e9largir leur offre online.<\/p>\n

\nBilan plus que positif \u00e9galement pour l\u2019e-commer\u00e7ant Coolblue<\/strong> : les ventes de produits sold\u00e9s y ont bondi de 45% par rapport \u00e0 l\u2019ann\u00e9e auparavant, alors que Coolblue tablait sur une croissance de 36%. Dans le top-5 des produits les mieux vendus figurent les disques durs, les imprimantes, les GPS, les smartphones et les appareils de fitness.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les commer\u00e7ants se disent satisfaits du bilan des soldes d\u2019hiver, qui \u00e0 la mi-janvier ont connu un s\u00e9rieux boost gr\u00e2ce \u00e0 la vague de froid qui, enfin, a incit\u00e9 les consommateurs \u00e0 acheter des v\u00eatements d\u2019hiver. Forte de croissance des ventes online Les soldes d\u2019hiver ont d\u00e9marr\u00e9 en force avec une hausse des ventes de […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes commer\u00e7ants satisfaits des soldes d\u2019hiver - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-commercants-satisfaits-des-soldes-dhiver-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les commer\u00e7ants satisfaits des soldes d\u2019hiver - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les commer\u00e7ants se disent satisfaits du bilan des soldes d\u2019hiver, qui \u00e0 la mi-janvier ont connu un s\u00e9rieux boost gr\u00e2ce \u00e0 la vague de froid qui, enfin, a incit\u00e9 les consommateurs \u00e0 acheter des v\u00eatements d\u2019hiver. 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