{"id":119622,"date":"2025-05-28T15:45:45","date_gmt":"2025-05-28T13:45:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119622"},"modified":"2025-05-28T15:45:48","modified_gmt":"2025-05-28T13:45:48","slug":"en-images-hm-relooke-son-magasin-phare-a-gand","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-hm-relooke-son-magasin-phare-a-gand\/","title":{"rendered":"[En images] H&amp;M relooke son magasin phare \u00e0 Gand"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119609\" data-id=\"119609\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La\u00efs Van Gestel \/ www.laisvangestel.be<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119611\" data-id=\"119611\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119607\" data-id=\"119607\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119605\" data-id=\"119605\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"989\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119603\" data-id=\"119603\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2.jpg 659w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2-200x300.jpg 200w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119601\" data-id=\"119601\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119599\" data-id=\"119599\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119597\" data-id=\"119597\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119595\" data-id=\"119595\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7.jpg 963w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-185x122.jpg 185w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119593\" data-id=\"119593\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"634\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119591\" data-id=\"119591\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9.jpg 951w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9-185x122.jpg 185w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"647\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119589\" data-id=\"119589\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8.jpg 971w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-185x122.jpg 185w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"658\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119587\" data-id=\"119587\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12.jpg 987w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12-185x122.jpg 185w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Photo : La\u00efs Van Gestel<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>H&amp;M<\/strong> poursuit son processus de r\u00e9novation en Belgique avec la r\u00e9ouverture de son magasin situ\u00e9 dans la rue Langemunt \u00e0 Gand. Selon la cha\u00eene, la nouvelle approche architecturale \u2014 plus lumineuse, plus spacieuse et plus raffin\u00e9e \u2014 contribuera \u00e0 \u00ab des histoires de mode plus inspirantes \u00bb et \u00e0 une \u00ab exp\u00e9rience d&rsquo;achat omnicanale plus fluide \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le distillat de ce que repr\u00e9sente H&amp;M \u00bb<\/h2>\n\n\n\n<p>Apr\u00e8s plusieurs mois de r\u00e9novation, H&amp;M affirme avoir transform\u00e9 le site en un magasin phare qui non seulement met mieux en valeur les collections, mais r\u00e9pond \u00e9galement au comportement d&rsquo;achat hybride des consommateurs. Dans une interview exclusive accord\u00e9e \u00e0 RetailDetail, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-retail-est-bel-et-bien-vivant-hm-mise-pleinement-sur-lexperience-en-magasin-en-belgique\/\">P\u00e4r Lindb\u00e4ck, Country Sales Manager pour H&amp;M France, Belgique et Luxembourg, affirme en effet que la facilit\u00e9 et la fluidit\u00e9 sont aujourd&rsquo;hui l&rsquo;essence<\/a> m\u00eame de l&rsquo;exp\u00e9rience d&rsquo;achat.<\/p>\n\n\n\n<p>La strat\u00e9gie omnicanale est donc clairement visible \u00e0 Gand. Les clients peuvent poser des questions en temps r\u00e9el sur la mode, les produits et les services via l&rsquo;application In-Store Care. Un service Click &amp; Collect est disponible via les casiers Budbee et les clients peuvent commander leurs achats directement en ligne dans le magasin. De nouvelles caisses \u00e0 libre-service rendent \u00e9galement le processus d&rsquo;achat plus rapide et plus autonome.<\/p>\n\n\n\n<p>Avec une surface de vente de plus de 2 365 m\u00b2, le magasin H&amp;M r\u00e9nov\u00e9 propose des v\u00eatements et des accessoires pour femmes, hommes et enfants, ainsi qu&rsquo;une s\u00e9lection d&rsquo;articles pour la maison. La r\u00e9ouverture \u00e0 Gand fait suite \u00e0 des transformations pr\u00e9c\u00e9dentes des magasins H&amp;M \u00e0 Anvers, Wijnegem et Turnhout. \u00ab Nous sommes fiers de montrer ici une synth\u00e8se de ce que repr\u00e9sente H&amp;M : l&rsquo;acc\u00e8s \u00e0 une mode et \u00e0 des articles d&rsquo;int\u00e9rieur de qualit\u00e9 \u00e0 des prix abordables, dans un souci de durabilit\u00e9 \u00bb, d\u00e9clare Lindb\u00e4ck.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M poursuit son processus de r\u00e9novation en Belgique avec la r\u00e9ouverture de son magasin situ\u00e9 dans la rue Langemunt \u00e0 Gand. Selon la cha\u00eene, la nouvelle approche architecturale \u2014 plus lumineuse, plus spacieuse et plus raffin\u00e9e \u2014 contribuera \u00e0 \u00ab des histoires de mode plus inspirantes \u00bb et \u00e0 une \u00ab exp\u00e9rience d&rsquo;achat omnicanale plus fluide \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":119607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526],"topic":[340,310],"region":[1065],"class_list":["post-119622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-concept-de-magasin","topic-ouverture-de-magasin","region-flandre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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