{"id":119721,"date":"2025-06-02T11:50:11","date_gmt":"2025-06-02T09:50:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119721"},"modified":"2025-06-02T11:50:13","modified_gmt":"2025-06-02T09:50:13","slug":"colruyt-et-delhaize-refusent-le-nouvel-et-couteux-emballage-de-lays","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-delhaize-refusent-le-nouvel-et-couteux-emballage-de-lays\/","title":{"rendered":"Colruyt et Delhaize refusent le nouvel (et co\u00fbteux) emballage de Lay’s"},"content":{"rendered":"\n

Avec le lancement de la SnackBox, un nouvel emballage en carton pour les chips et les snacks, PepsiCo veut devenir plus durable, mais le fabricant a \u00e9t\u00e9 accus\u00e9 d’\u00e9coblanchiment et de r\u00e9duflation.<\/p>\n\n\n\n

Des produits nettement plus chers<\/h2>\n\n\n\n

Depuis peu, les snacks Lay’s et Doritos sont \u00e9galement disponibles dans les supermarch\u00e9s n\u00e9erlandais dans un emballage en carton rectangulaire et refermable, la SnackBox. Selon le fabricant PepsiCo, ce nouvel emballage est facile \u00e0 partager (\u00ab votre main tient dedans \u00bb), pratique \u00e0 emporter et facile \u00e0 recycler. Mais un toll\u00e9 s’est rapidement \u00e9lev\u00e9 sur les m\u00e9dias sociaux parce que les snacks contenus dans le nouvel emballage seront nettement plus chers.<\/p>\n\n\n\n

Les chips Max de Lay’s co\u00fbtent jusqu’\u00e0 19,12 euros par kilo dans une bo\u00eete, contre 10,87 euros par kilo dans le sac habituel. Cette diff\u00e9rence de prix n’est pas imm\u00e9diatement perceptible par les consommateurs, car les bo\u00eetes contiennent moins de chips que les sacs. \u00ab Cela ne sent pas la r\u00e9duflation, c’est de la r\u00e9duflation \u00bb, d\u00e9clare l’organisation de consommateurs Foodwatch. Les gens se demandent \u00e9galement si les bo\u00eetes sont vraiment plus respectueuses de l’environnement que les sacs.<\/p>\n\n\n\n

Les sacs ne disparaissent pas<\/h2>\n\n\n\n

Selon PepsiCo, le prix plus \u00e9lev\u00e9 est justifi\u00e9 : le produit a \u00e9t\u00e9 am\u00e9lior\u00e9, il reste frais plus longtemps apr\u00e8s ouverture et l’emballage est devenu plus solide et plus silencieux<\/a>, explique l’entreprise \u00e0 NOS. Par ailleurs, l’entreprise insiste sur le fait que les sacs habituels ne dispara\u00eetront pas : ils resteront simplement dans les rayons.<\/p>\n\n\n\n

Les nouveaux emballages arriveront bient\u00f4t dans les supermarch\u00e9s belges – ils sont d\u00e9j\u00e0 disponibles chez Albert Heijn – mais pour l’instant, ils ne se trouvent ni chez Colruyt ni chez Delhaize. \u00ab Tant que cette grande diff\u00e9rence de prix existera, ils ne seront pas dans nos rayons<\/a> \u00bb, a d\u00e9clar\u00e9 Hanne Poppe, porte-parole de Colruyt, \u00e0 Het Nieuwsblad. \u00ab Nous avons choisi de ne pas introduire cette gamme chez nous en raison du prix \u00bb, a \u00e9galement d\u00e9clar\u00e9 Karima Ghozzi de Delhaize.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec le lancement de la SnackBox, un nouvel emballage en carton pour les chips et les snacks, PepsiCo veut devenir plus durable, mais le fabricant a \u00e9t\u00e9 accus\u00e9 d’\u00e9coblanchiment et de r\u00e9duflation. <\/p>\n","protected":false},"author":3,"featured_media":119715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[201,196,235],"topic":[373],"region":[226,524],"class_list":["post-119721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-colruyt","company-delhaize","company-pepsico","topic-durabilite","region-belgique","region-pays-bas"],"acf":[],"yoast_head":"\nColruyt et Delhaize refusent le nouvel (et co\u00fbteux) emballage de Lay's - RetailDetail 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